Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
American singer-songwriter Taylor Swift is the new Global Welcome Ambassador for New York City, announced NYC & Company, the tourism board for the city.
The news is part of the bustling city’s new international “Welcome to New York” marketing campaign that will promote the city to domestic as well as international holiday-makers.
The campaign, which will continue through 2015, launched with videos in which Swift shares the experiences she’s had in the city through new videos, photos, and written content.
Taylor’s face and song will be spread around the city via outdoor advertising, taxi TVs, and digital billboards in Times Square. Outdoor advertising will also pop up in Boston, Spain and Italy, according to a report in skift.com.
Swift, 23, will also perform live in Times Square on New Year’s Eve as part of her role as Global Welcome Ambassador
“New York kind of pulled me here like a magnet,” Swift said. “I was intimidated by the fact that it was bright and bold and loud. And now I know that I should run towards things like that.”
Swift added that the city was integral to the development of her new album, 1989, inspiring her songwriting and providing the backdrop for a period in her life characterized by possibility and excitement.
From sassy sunglass styles to luxury prescription frames, eyewear is fast-becoming a key fashion accessory, says celebrity fashion eyewear expert Lynne Diamante, CEO of OPTX, a leading retailer of luxury eyewear.
There’s nothing like a great pair of shades to make a fashion statement about who you are and what you’re all about, and Diamante has helped dozens of celebrities focus on what they need to know about glasses and how to be hot, even in the cold!
Diamante offers this advice for those looking for some fashion for their face:
A classic, ongoing trend is a basic, signature style that’s simple yet versatile. An oversized pair of black acetate frames or tortoise wayfarers are a good start, or you can try the ever-popular aviators. Ray-Ban’s highly mirrored, colored lenses with polished gold frame aviators are a top seller, even going into the cooler months.
Cat eye sunglasses are another style that seems to remain popular regardless of season. Cats have nine lives and cat eye sunglasses are always relevant. Versace and Bottega Veneta have great takes on the cat eye for the upcoming months.
For those who wear prescription glasses, transparent frames with a gradient or transparent lens are the biggest trend right now. The Emmy by Oliver Peoples and several Armani variations are currently very hot. Angular geometric shapes are emerging as the next big thing, with distinctly square, sharp-edged rectangles, and even some pentagons with deep geometric angles, usually combined with the super oversized trend of massive frames.
The white-hot debut of pale colors in the winter is going to be particularly exciting this year. Sea foam green, baby blue and even white are being used in both acetate and metal frames, and proving to pair beautifully with fall and winter ensembles. There’s more flexibility in today’s fashion world to relax the rules, such as the seemingly unthinkable use of light colors in the winter.
“We can also expect to see bold, bright, color pops as another new surprise compared to last year’s conservative and elegant styles. But don’t go too crazy with these staple pieces; if you have a busy, printed, detailed outfit, then pair it with understated sunglasses,” says Diamante.
“Teens are becoming keener on investing in luxury brands, inspired by teen icons like Selena Gomez, Iggy Azalea and Kendall and Kylie Jenner. But they won’t have to break the bank to score a sweet pair of fancy frames; many Prada, Gucci and Tiffany frames are in the $200 and lower range,” she adds.
“Young adults love the nerd trends, such as retro styles with thick frames, while middle age professionals are leaning toward the rimless or semi-rimless frames.”
Diamante points out many brands are going green and creating unique designs using recycled or refurbished materials such as bicycle tires, beer bottles and vinyl. “Gucci took the lead on manufacturing in a green factory and is making great efforts to reduce any harmful chemicals or emissions to the environment,” says Diamante.
Perhaps one of the most important style rules Diamante has is making sure your eyewear is properly fitted. “A poorly tailored suit, no matter how well made and from fine fabric, will look terrible; the same is true for sunglasses and eyewear,” says Diamante.
OPTX is a leading retailer of luxury eyewear with a sharp focus on the fashion industry and personally tailored eyewear. Showcasing designer collections from the likes of Cartier, Tom Ford, Tiffany and Gucci.
Debra Messing, star of the new hit television show The Mysteries of Laura, has joined forces with Curél skincare and Direct Relief to distribute packages to those in need in October.
“I am so proud to be working with Curél Skincare and Direct Relief to deliver personal care packages to homeless women and families in New York City who are in need,” said the 45-year-old celebrity.
“It’s heartbreaking to hear the statistics on how many people are living in this city without access to these essential personal care items that we easily take for granted. I am proud and thrilled to be a part of such an important effort.”
For the second time, Curél skincare is partnering with the charitable organization Direct Relief to offer comfort to some of the most vulnerable women and children of New York City.
Because so many New Yorkers lack even the most basic personal care essentials, the Curél skincare team donated its new Rough Skin Rescue Smoothing Lotion for inclusion in 500 personal care packages distributed by Direct Relief to a local New York City center, giving the city’s disenfranchised women and families staples that are critical to their health and well-being.
SOURCE Curel Skincare
Hollywood actress and beauty icon Jessica Alba has been named the new Beauty Brand Ambassador of Braun, a subsidiary of Procter & Gamble.
The Golden Globe-nominated actress will be featured in a new integrated campaign for Braun which will run across TV, print and online channels as well as in-store – rolling out from March 2014.
“Jessica Alba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Braun admires her for her principles, her talents and her ability to juggle a demanding acting career with being a great Mum,” said Alessandra Dolfini – Global Braun Marketing Director.
Alba, 32, will star in a new campaign for the brand which will roll out in stores, online, in print and on TV later this month.
Jessica’s acting career began at the age of 12. After studying at the Atlantic Theatre Company with founders William H. Macy and David Mamet, she went on to star in James Cameron’s Dark Angel, gaining worldwide recognition.
She has since made over 25 feature films such as The Fantastic Four and Sin City that have earned a combined box office total of over $800 million, including comedies and dramas, from gritty independents to major studio blockbusters.
Jessica’s upcoming films include Dear Eleanor, Barely Lethal, Sin City: A Dame To Kill For and How To Make Love Like An Englishman opposite Pierce Brosnan, Salma Hayek and Malcolm McDowell.
Jessica Alba on Campari Calendar!
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New York-based Australian supermodel Miranda Kerr has been roped in by Swedish fashion clothing and accessories brand H&M to star in its spring campaign.
“We’re excited to let you know that Miranda Kerr is our #HMSpringFashion model! Exclusive photo preview for you!” H&M posted on its Facebook page, while also releasing a mini-video of Miranda via its Instagram account.
Kerr, 30, ranked 2nd in Forbes 2013 list of the world’s highest-paid models, with estimated earnings of $7.2 million replaces Brazilian supermodel Gisele Bündchen as the face of the brand.
The full campaign will be released next month.
The Swedish brand is set to open its first Australian store in Melbourne in the first half of this year, with a second Sydney location set to follow soon after, reports NYDailyNews.com.