Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Academy Award-winning Hollywood actor Morgan Freeman came in at the number one spot in this year’s list of the 25 most liked celebrities in the US, followed by Tom Hanks and Sandra Bullock in the third place, a new study said.
The distinctive-voiced 77-year-old star of such box office hits as “The Shawshank Redemption,” “Million Dollar Baby” and “Oblivion” is considered more appealing than any other celebrity, according to the consumer survey conducted by E-Score, a leading consumer research service that provides information to media and entertainment companies.
Popular stars such as Tom Hanks, Sandra Bullock, Jennifer Aniston, Leonardo DiCaprio, George Clooney and Ellen DeGeneres rounded out the list that included such perennial favorites as Sylvester Stallone, Arnold Schwarzenegger, Eddie Murphy, John Travolta and Oprah Winfrey.
Following are the top 25 most liked celebrities in the US in order of popularity:
1. Morgan Freeman
2. Tom Hanks
3. Sandra Bullock
4. Betty White
5. Will Smith
6. Clint Eastwood
7. Bruce Willis
8. Julia Roberts
9. Leonardo DiCaprio
10. Jennifer Aniston
11. Ben Stiller
12. George Clooney
13. Ellen DeGeneres
14. Eddie Murphy
15. Dolly Parton
16. Nicolas Cage
17. John Travolta
18. Whoopi Goldberg
19. Sylvester Stallone
20. Taylor Swift
21. David Letterman
22. Oprah Winfrey
23. Jay Leno
24. Alec Baldwin
25. Arnold Schwarzenegger
The survey was conducted among 1,100 persons ages 13-49 with general representation across income, age, education and geographic demographics to represent a cross-section of the US population.
Supermodel Karlina Caune has signed an exclusive agreement with beauty products firm Elizabeth Arden as its global Brand Ambassador.
Caune will feature in Elizabeth Arden’s advertising campaigns beginning in Spring/Summer 2015 as well as marketing programs and public relations events. She will also participate in the brand’s digital and social media platforms.
Based in New York, the Latvian born model is one of the most sought-after faces in beauty and fashion. “I am honored to join this iconic brand. Not only have I always loved the products, but Elizabeth Arden as well,” she said.
“She was a woman ahead of her time and her philosophy about embracing women’s natural beauty is inspiring to me. I’m excited to join this community that supports strong, confident women.”
Elizabeth Arden holds a portfolio of prestige beauty brands sold in over 120 countries. Its roster includes the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj and Taylor Swift.
SOURCE Elizabeth Arden
Genesis Rodriguez, rapidly emerging as one of the leading bi-cultural and bi-lingual Latina stars, has been named the brand ambassador of L’Oreal Paris USA, a global cosmetics and beauty company.
With this announcement, Rodriguez joins an all-star roster of notable Latina women representing L’Oreal Paris, most notably Jennifer Lopez, Eva Longoria and Zoe Saldana.
“As a little girl, my first introduction to beauty came from my best friend, mi mama. She shared with me that her secret to looking and feeling bella everyday came from using L’Oreal Paris products,” said Rodriguez.
“I’m very honored to be a part of the L’Oreal Paris family. It’s an iconic brand which empowers Latinas to look and feel their best from head to toe, because we are all worth it.”
For the past several years Rodriguez has held leading roles in a variety of films, including Man on a Ledge, Casa de Mi Padre, Identity Thief, Tusk and the Disney animated feature Big Hero Six, currently in theaters, in which she voices the role of Honey Lemon.
Genesis Rodriguez made her red carpet debut as a new brand ambassador for L’Oreal Paris USA at the recent 15th Annual Latin Grammy Awards in Las Vegas.
SOURCE L’Oreal Paris USA
More L’Oreal celebrities:
Kirsten Dunst – L’Oreal Professional face
L’Oreal Paris Women of Worth
Julianne Moore New Face of L’Oreal
Martha Debayle New Face of L’Oreal Paris
Liya Kebede Roped in by L’Oreal Paris
Aimee Mullins Joins L’Oreal Paris
Cheryl Cole to Pitch L’Oreal Paris’ Hair Restore
Kate del Castillo Signs Up with L’Oreal Paris
L’OReal Hits Out with Pinto, Lilly and Banks
Elizabeth Banks New Face of L’Oréal Paris
SA Star Terry Pheto is Face of L’Oreal Paris
LOST star Matthew Fox to Speak for L’Oreal Paris
Multi-Grammy award winner Rihanna has expanded her presence in the world of fragrance with the launch of her new perfume for women ROGUE LOVE in time for the upcoming holiday season.
ROGUE LOVE By Rihanna complements ROGUE MAN, the Barbadian singer’s first scent for men, and is a delicious floral fragrance.
ROGUE LOVE By Rihanna is housed in a sleek white-on-white stingray patterned carton trimmed with sensuous rose gold accents and features the ROGUE LOVE By Rihanna ad image on back. The bottle design is a heavy glass with inverted spikes kissed in rose gold. A matte white cap complements the carton.
The fragrance is available in 125 ml ($69), 75 ml ($49)and 30 ml ($39) bottles.
Rihanna, 26, has launched four fragrances, two capsule collections with Armani, as well as four River Island collections and is currently the spokesperson for Viva Glam.
She has sold 50 million albums and 180 million digital tracks worldwide making her the top-selling digital artist of all time. She’s put out 7 albums in 7 years, achieved 12 number-one singles and won 7 Grammy Awards.
SOURCE Parlux Fragrances
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Fashion muse, It Girl, Instagram sensation and cover star Jenner Kendall has already started cosmetics brand Estee Lauder’s sales as its newest celebrity face.
The beauty company’s website features the 19-year-old Keeping Up With the Kardashians star’s photos as well as a video.
“The first time that I wore makeup, I was little girl and my mom was filming me,” says Kendall in the Estée Lauder video, talking to mother Kris Jenner. “And I’m like, ‘Mom, I did my makeup, do you like it?’”
“I feel like I’m more honored to be a part of something with such amazing names involved. It’s something that I didn’t really expect to happen so quickly. It’s so crazy.”
Other celebrities who have been spokesmodels for the brand include Gwyneth Paltrow and supermodel (and Guns N’ Roses music video star) Stephanie Seymour, according to E¡ Online.
“I just want to be the best me I can be,” Kendall adds in the video. “So having the power that social media does, I think just seeing how many people care about you and seeing how many people, like, want to watch what you’re doing, it just makes you really want to do the best you can do.”
The already viral Kendall-Jenner-wink on Estee Lauder video: