Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Award-winning Hollywood celebrity Kirstie Alley has signed up with Jenny Craig to launch campaigns highlighting success stories in weight loss as well as provide inspiration for those who might be looking to get started.
Jenny Craig revealed that actress Alley has achieved a remarkable 50 lb weight loss since rejoining the program in 2014. Alley, who had initially wanted to lose 30 lb with the program, decided to keep going with the scientifically-proven and simple approach of Jenny Craig which combines delicious food with the one-on-one support of a dedicated, in-person personal consultant.
Alley will be revealing her new look in a TV spot as a fairy godmother who helps a woman get started with her weight loss journey.
In addition, to provide members with even more choices, Jenny Craig has introduced new foods and shakes, also featured in the new campaign.
“I came back to the Jenny Craig program to get back on track with my weight loss. It was simpler this time and everything just clicked. I wanted to get back to my best self. I stayed on Jenny Craig’s simple program and bam, before you know it, it’s January and here I am, feeling and looking great!” said Alley.
“My consultant Laura was essential in helping me reach my goal, along with the delicious Jenny Craig food. Yes, you can eat cheesy chicken enchiladas and margarita pizza on the program!”
“Through our campaigns launching in January, we are proud to showcase different kinds of success ranging from a celebrity to real members – this underscores the difference Jenny Craig can make,” said Mike Raymond, chief marketing officer of Jenny Craig.
Alley will also appear across Jenny Craig’s digital and social properties and in public relations activities.
Fourteen-time Grand Slam winning tennis celebrity Rafael Nadal has been named the global brand ambassador for the fashion apparel brand Tommy Hilfiger Group.
Nadal will the spokesperson for Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.
“Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continuously inspired by his dedication and passion for his sport,” said Tommy Hilfiger. “This exclusive partnership brings one of the greatest athletes of this generation into our Tommy family. Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool.”
The campaign imagery will be photographed in early 2015 in Spain and it will break globally in fall 2015 with dedicated print, online, and out-of-home media placements worldwide. To further support the global initiative and collaboration, Nadal will attend exclusive Tommy Hilfiger launch events in North America, Europe and Asia.
“I’ve always admired Tommy Hilfiger’s cool, all-American designs which are sophisticated and easy to wear, and I’m excited to be partnering with the brand,” said Nadal, 28.
The Fall 2015 Tommy Hilfiger underwear collection features classic styles with updated fits, revamped fabrics, sharp silhouettes, modern tailoring and rich textures.
Angelina Jolie was cited as the “most charitable celebrity” by far with 44 percent of American votes in a nation-wide poll from WebThriftStore, a multi-platform marketplace for non-profit thrift stores, while Brad Pitt came in second with 13 percent of the votes.
Taylor Swift claimed the third spot with 11 percent of the votes. Kim Kardashian was perceived as the “least charitable celebrity” (1.2 percent) with Beyonce (2 percent) and Leonardo DiCaprio (6.5 percent) and Matthew McConaughey (6.8 percent) trailing closely behind.
The survey revealed that the state of American Giving in 2014 is on the rise. The poll included more than 1,000 Americans to gauge a wide sentiment of topics, including how they prefer to donate, what influences their choice of charity, how much they donate and more.
The most notable overall results from the poll included that giving was up this year from last, as well as the following numbers regarding who gave and where their money went:
• 63 percent donated this year; of those, 92 percent also donated last year
• Health-related charities are most popular (39 percent), followed by other (such as religious group, veterans, homelessness, etc.) (22 percent) and animals (15 percent)
• Most prefer to donate in person (43 percent); second most popular is online (37 percent); third was by mail (16 percent)
• 17 percent didn’t know what the money they donated was used for
• If they had extra money this holiday season, respondents would 1.) Save it, 2.) Donate to a charity, 3.) Buy someone else a gift
Celebrity ties to charities have more influence over American giving to particular charities than political figures do, the survey said.
Academy Award-winning Hollywood actor Morgan Freeman came in at the number one spot in this year’s list of the 25 most liked celebrities in the US, followed by Tom Hanks and Sandra Bullock in the third place, a new study said.
The distinctive-voiced 77-year-old star of such box office hits as “The Shawshank Redemption,” “Million Dollar Baby” and “Oblivion” is considered more appealing than any other celebrity, according to the consumer survey conducted by E-Score, a leading consumer research service that provides information to media and entertainment companies.
Popular stars such as Tom Hanks, Sandra Bullock, Jennifer Aniston, Leonardo DiCaprio, George Clooney and Ellen DeGeneres rounded out the list that included such perennial favorites as Sylvester Stallone, Arnold Schwarzenegger, Eddie Murphy, John Travolta and Oprah Winfrey.
Following are the top 25 most liked celebrities in the US in order of popularity:
1. Morgan Freeman
2. Tom Hanks
3. Sandra Bullock
4. Betty White
5. Will Smith
6. Clint Eastwood
7. Bruce Willis
8. Julia Roberts
9. Leonardo DiCaprio
10. Jennifer Aniston
11. Ben Stiller
12. George Clooney
13. Ellen DeGeneres
14. Eddie Murphy
15. Dolly Parton
16. Nicolas Cage
17. John Travolta
18. Whoopi Goldberg
19. Sylvester Stallone
20. Taylor Swift
21. David Letterman
22. Oprah Winfrey
23. Jay Leno
24. Alec Baldwin
25. Arnold Schwarzenegger
The survey was conducted among 1,100 persons ages 13-49 with general representation across income, age, education and geographic demographics to represent a cross-section of the US population.
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Supermodel Karlina Caune has signed an exclusive agreement with beauty products firm Elizabeth Arden as its global Brand Ambassador.
Caune will feature in Elizabeth Arden’s advertising campaigns beginning in Spring/Summer 2015 as well as marketing programs and public relations events. She will also participate in the brand’s digital and social media platforms.
Based in New York, the Latvian born model is one of the most sought-after faces in beauty and fashion. “I am honored to join this iconic brand. Not only have I always loved the products, but Elizabeth Arden as well,” she said.
“She was a woman ahead of her time and her philosophy about embracing women’s natural beauty is inspiring to me. I’m excited to join this community that supports strong, confident women.”
Elizabeth Arden holds a portfolio of prestige beauty brands sold in over 120 countries. Its roster includes the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj and Taylor Swift.
SOURCE Elizabeth Arden