Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for March, 2007
March 31, 2007 · Filed under Luggage
Christina Ricci was rocking to new gig at the launch of the Samsonite Black Label Fashionaire Collection in New York last night: she was just signed on to be the new face of the swanky luggage brand.
Fashionaire is a modern day interpretation of a luggage line Samsonite released in 1968. The collection boasts some of the best names in the business behind its creation: Cameron Silver (of vintage retailer Decades) and Samsonite creative director Quentin Mackay.
Is Fashionaire destined to be some of the most fashionable baggage around? If the 27-year-old “Sleepy Hollow” star can work her Black Snake Moan wardrobe, she might as well do wonders with the luggage line.
I can’t wait to see Ricci’s upcoming public relations campaign — could be right out of my fantasy scrap book!
March 30, 2007 · Filed under Athletic Gear
Desperate Housewives sexpot Eva Longoria shows off her athletic side in the new and the hottest yet Bebe Sport ad campaign launched Wednesday.
Says Eva, “I used to be an aerobics instructor so I really know what works well for that type of activity. I love how stylish and comfortable the collection is.”
She replaced Mischa Barton, because Bebe Sport figured Mischa was more bone than
meat and just couldn’t represent the bebe look attempting to appeal to a ‘modern, sexy, sophisticated, body-conscious woman who takes pride in her appearance’.
The campaign got a kick start at a party hosted by Cosmopolitan and Bebe to celebrate Eva as the new face of Bebe Sport held at the Skybar at the Mondrian Hotel on Wednesday in Los Angeles.
Longoria in her skivvies? Hmm…… Eva in her skivvies might be just the right inspiration to get some Bebe gear and work up some fasionable sweat!
March 28, 2007 · Filed under Watches
Wear a diamond watch, earn millions. Is this too much to ask? Apparently, it was, for Charlize Theron, who just couldn’t keep up with this arduous task.
Raymond Weil, a maker of luxury Swiss watches, slammed Oscar-winning actress Charlize Theron with a lawsuit last Monday, alleging she violated an endorsement deal by wearing other designers’ watches. The actress was accused of two-timing the company by wearing a Christian Dior watch in public — a serious faux pas in light of her $20 million deal.
“When companies like Weil put eight figures behind a campaign, exclusivity is very important to the brand,” explains Ryan Schinman, president of Platinum Rye Entertainment, which deals with talent buys for corporations. “The minute she’s seen wearing a competitor’s jewelry it diminishes the entire believability of the campaign.”
However, Schinman clarifies that it’s not entirely Theron’s fault. “As far as what Charlize did I’m sure it was unintentional but it is her team’s responsibility to make sure that doesn’t happen.” And, he says, the incident will likely have repercussions in the industry. “Agents and clients are likely to be a lot more careful about policing their clients in the future,” he adds.
The 31-year-old star of “Monster” and “North Country” signed on as the face — or wrist — of a $21 advertising campaign in October 2005, apparently agreeing to wear only Raymond Weil watches in public. Theron promoted the limited edition line of diamond-covered Shine watches, which sell for about $7,000.
But her sponsors were unhappy when she turned up in a Tourneau catalogue wearing a faux diamond watch over the words, “Charlize Theron wears Dior,” as part of another endorsement deal to promote a Dior perfume.
The lawsuit does not say how much Weil is seeking in damages, but the watchmaker’s lawyer, David Jaroslawicz, says his client spent more than $20 million on the Theron advertising campaign.
Celebrity endorsing brands are getting more powerful, not only in Hollywood or the USA, but worlwide. according to some key players in the industry. Catherine Zeta-Jones for T-Mobile cell phones. Gwyneth Paltrow for Damiani jewels. Courtney Cox for Kinerase skin care, Cindy Crawford for Omega watches.
Wouldn’t you? And get paid as much as $3 million for as little as a day’s work?
Apparently the South African siren found that a little too hard to stick with.
March 27, 2007 · Filed under General
American talk show host Oprah Winfrey is the richest woman in entertainment, according to business magazine Forbes. Its latest poll estimates her net worth at $1.5bn, based on the $225m she is said to earn from TV, satellite radio, magazines and other multimedia ventures.
Oprah, 52, is not only a celebrity, but Oprah is a brand. Millions of people worldwide are influenced by anything that carries the name Oprah on it. When Oprah lends her name to a book or a magazine, she’s actually lending her name, worth over a billion dollars. If the product — for any reason — is not up to par, it can damage the trust people have put into the name ‘Oprah.’
Reared in poor, rural Mississippi, Oprah today is the only black female billionaire. At East Nashville High School, she …became a brilliant student, joined drama club and student council. After graduation in 1971, she received a four-year scholarship to Tennessee State University. She began to develop broadcasting career at 17, working for WVOL radio in Nashville.
The year of 1984 marked Oprah’s career as she came to Chicago and was chosen to host a local talk show called “AM Chicago.” Following the show’s success, its name then was changed into “The Oprah Winfrey Show” in September 1985.
Being watched by up to 20 million U.S. audiences every week, the talk show has spread its charm to more than 130 countries. Oprah’s show had collected 30 Daytime Emmy Awards throughout 1987-1998. Being the most successful talk show host in the world, Oprah took a deal to extend her show until 2011 which means that the show will have been broadcasted for 25 years.
Harry Potter author JK Rowling comes second in the list with a net worth estimated at $1bn.
But there’s a difference here. Harry Potter may be a brand, but not JK Rowling.
March 26, 2007 · Filed under Fashion Line
Bollywood actress and Celebrity Big Brother winner Shilpa Shetty has signed a contract to be the face of Marks & Spencer for the Autumn/Winter Collection 2007.
The Bollywood actress, who made headline news after experiencing racism the Channel 4 hit show, was spotted going to the studio on Kensal Road with television presenter Gaby Roslin, who will also be launching the new range llast week.
A source told the Daily Mail: “Shilpa spent the day at a shoot, she spent the morning having lots of clothes fitted on her so that they look amazing for the advertising campaigns.
“She is perfect for the role. She is gorgeous and has a great personality but, above all, the British public love her.”
“Shilpa is delighted, she went into the Big Brother house to get herself some exposure in Britain, so she couldn’t have asked for things to have turned out better for her,” the source said. “She is still talking to a number of film producers about acting roles, but to be the face of such a popular store is an amazing gig for her.”
The contract with the high street shop is thought to be worth roughly £150,000 ($240,000). Marks & Spencer is the largest clothing retailer in the UK.
Shilpa joins a number of famous people such as Twiggy and Erin O’ Connor, who were also a part of the retailing outlet’s campaign.
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