Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for March, 2007
March 19, 2007 · Filed under Uncategorized
Sexy Kelly Brook is looking for men who can handle curves - on the race track.
She was unveiled as the new face of Lynx deodorant last week and launched a hunt for would-be racing drivers. The lucky fellas will compete in the 2007 Lynx Rally in Miami.
Curvy Kelly Brook wants red-blooded guys to chat her up – and the hottest stud will spend the night with her!
The 26-year-old Daily Star discovery launched a search to find the most silver-tongued seducer in the country.
And the prize is worth having – the leading lotharios in the Miami Players competition, run by Lynx, will get a sunshine trip to a Florida party with Kelly and pals.
They will battle it out to see who’s got the cheekiest charmers and the wittiest one-liners.
To get you going, the former Big Breakfast babe struck some sizzling poses to show the winners just what they can look forward to. She said: “Men always boast about their flirting tactics and their great success in the pulling stakes.
“Now it’s time for them to put their tongues to the test and sign up for the Miami Players challenge.”
To enter the competition, log on to www.lynxplayers.com.
March 18, 2007 · Filed under Athletic Gear
Hollywood “It” girl Scarlett Johansson put on her running shoes and sweats to launch REEBOK’s latest celebrity athletic line at Nordstrom department stores.
The new “Scarlett ‘Hearts’ Rbk” collection comes as a stylish collaboration between the “world’s sexiest woman” (in a poll of readers by FHM magazine) and the active wear brand.
“I had thought about doing a cotton line for a while and then was coincidentally approached by Reebok to do a casual lifestyle collection,” she said, wearing a blue sweat top with pretty heart cutouts in back and black leggings. “It seemed like the perfect combination.”
The Scarlett “Hearts” Rbk collection, in stores now, was inspired by the decade that launched aerobics headbands and scrunchy socks.
The line features items such as; candy-colored racer tanks, hooded sweatshirt tunics, 1980s-inspired track jackets and baseball raglans with heart embossing, as well as a collection of retro looking athletic shoes in neon colors. Even the running shoes have an old-school feel with their blue and red vinyl sides and yellow or white stripes.
The “Black Dahlia” and “Match Point” star said she personally pawed through jackets and sneakers at vintage store racks to find the colors and styles she was looking for.
“We did a lot of shopping. I wanted to feel like I was designing for my friends.”
The shoes and track jackets retail for $89.99 while racerback tanks and tunics range from $39.99 to $99.99. So far, the feedback has been … shall we say, ‘hearty’?
March 17, 2007 · Filed under Fragrances - Female, Fragrances - Male
Ronan Keating has become the latest male celebrity to create a fragrance range which also includes a female fragrance.
It is targeted at the lucrative gift shopper with all proceeds going to the Marie Keating Foundation – the charity set up by Keating in memory of his late mother who died of cancer in 1998. The range comprises a Eau de Parfum, Hope By Ronan, which is a unique blend of garden herbs and flowers, Mediterranean coriander and rosemary combine with geranium, rose and jasmine which creates a glorious, warm and uplifting scent. The male scent, Believe by Ronan, is based on Sicilian Lemon, Lavender and Clary Sage smells.
Both retail from between GBP22- GBP24 with a complimentary body lotion in the female fragrance and a shower gel for the male.
The male fragrance underlines the fact that cosmetic and fragrance manufacturers are increasingly incorporating male celebrity figures into advertising campaigns. The Eau de Cologne hits the male grooming market at a time when male celebrities, such as David Beckham and Clive Owen, are realising the growth potential - both in earnings and publicity - involved in putting their name to fragrance and personal care ranges.
With the current rise of male stars capitalising on the fragrances rage, it could be just a matter of time before they start to compete with female celebrities.
March 17, 2007 · Filed under General
One fine day I start a new blog on “the art and business of dressing, looking and smelling like a celebrity”, and I look around for a reasonably decent first post, and lo! I’m rewarded with news of rather hectic activity in the area.
As I find out, it has been a busy week for celebrity endorsement.
Scarlett Johansson has been revealed as the new face of luxury goods brand Louis Vuitton while Joss Stone has been fronting a new campaign for animal welfare group, Peta.
Scarlett did a fashion gig as a pink-haired pin-up for Louis Vuitton’s designer handbags.
Louis Vuitton, considered by some as an older heritage brand, appears to attempt to turn its brand perception and associate themselves with someone young and trendy and chic.
British soul star Joss Stone is the face of a new online People For The Ethical Treatment of Animals (PETA) ad aimed at turning music fans into vegetarians.
In the ad, Stone poses with a chicken beside the tagline, “I’m a singer, a songwriter, a performer, and a human being accepting of all sizes, shapes, colours, and species. I am Joss Stone, and I am a vegetarian.”
The singer has been vegetarian since birth and was voted the World’s Sexiest Vegetarian in a 2005 peta2 poll.
She says, “I wanted to do the shoot because I feel there is no need to cause another living thing pain or harm. There are so many other things we can eat. I have never eaten meat in my life, and I’m five feet 10 inches and not exactly wasting away. A wise man once said, ‘Animals are my friends and I’m not in the habit of eating my friends.’ That is exactly how I feel.”
Meanwhile, Madonna has emerged with a new design line for H&M while more has been revealed of the Kelly Brook fronted campaign for Lynx with pictures being drip fed to the red top tabloids.
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