Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for March, 2007
March 24, 2007 · Filed under F & B
I must confess I’m a die-hard fan of Kate Beckinsale. How could I possibly run this blog without celebrating her in every possible way???
To begin with, enjoy this commercial for Diet Coke.
Kate opens her can of soda on the way back to her lounge chair by the pool. The bubbles released from the Diet Coke and the presence of Beckinsale in her teeny bikini send the men falling into the swimming pool.
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March 24, 2007 · Filed under Fragrances
Of the 205 new fragrances launched last year, 23 of them belonged to celebrities. And Fortune magazine reports that highprofile scents attributed to the overall economy of the industry in the billions.
Britney Spears and Paris Hilton have their names on a number of perfumes on the market. bearing their names. They may not have to step foot into another studio again, thanks to a few million people and a bottle of perfume for that. These pop divas are only two of a few dozen celebrities who have ventured from music, the big screen or sports into the world of colgones, parfums and eau de tolilettes.
“It’s another way of branding their celebrity personas,” says Mary Ellen Lapsanky, executive director of the Fragrance Foundation. “It is an extension of their lifestyle that all of their fans can buy in to.”
In addition to scents by Celine Dion, Hilary Duff and Sarah Jessica Parker, male celebrities aren’t too far behind. There’s “Unforgivable,” by Sean “Diddy” Combs, “KISS for him,” “Carlos Santana for him,” and Yankee shortstop Derek Jeter’s “Driven” cologne, among others.
An interesting fact emerged in a market research conducted by the Fragrance Foundation conducted — even if consumers may be drawn to the counter by a celebrity scent/endorsement, they have to like the fragrance enough to purchase it.
Though others came before, Elizabeth Taylor remains one of the only silver screen icons who continues to successfully brand a signature fragrance. “White Diamonds” hit the fragrance scene in 1991 and continues to be a firm favorite.
The other? You guessed it, the newly single, ever-in-the-news Britney Spears.
Following the success of “Curious”, launched two years ago, Spears launched the much sweeter “Fantasy” perfume, which lists fruits, sweet cupcake accord, flowers, creamy musk, orris root, and sensual woods as the blended notes. Her newest scent, “Midnight Fantasy,” launched this year is a more rich elixir with darker fruits like black cherry, raspberry and plum.
“Due to the intense media coverage, people almost feel that they “know” major celebrities,” says Karen Marin, a fragrance merchant for Sephora. “The fan wants to get closer to the celebrity and identifies with what he/she wears, uses, endorses. Being able to own and wear a celebrity-created fragrance brings the fan that much closer to her or him.”
Not many come close to the mystique that Jennifer Lopez built around her multi-million dollar empire which includes music, television, a clothing line and a collection of fragrances.
Almost four years ago, she introduced “Glow by J.Lo” which tallied $80 million in sales followed by, “Still”, “Live by Jennifer Lopez,” and “Live Luxe” released in 2006. Her latest fragrance, “Glow After Dark” is also said to doing very well.
“When you admire someone you are more apt to be interested in what they like,” Marin says. “It’s a way for the client to bond with the celebrity and feel a bit of the glamour of the celebrity mystique.”
“Celebrities are very smart; they know what to do,” she quipped. “People want what has a celebrity’s name on it.”
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When installing an outdoor wall fountain installed, it’s a good idea to consult the specialists. Going to stores that deal with living room sets or dining room tables is not going to be fructiferous.
March 23, 2007 · Filed under General, Music
Paul McCartney becomes the first artist to sign with Hear Music, a brand being created by Starbucks.
The anouncement was made toward end of the coffee giant’s annual meeting in McCaw Hall at the Seattle Center. Chairman Howard Schultzoward announced that Paul McCartney would be the first artist for Starbucks’ new record label, Hear Music.
“It’s a new world now,” said the rock icon said during a video chat from London with Schultz, conducted in front of over 6,000 people at the annual shareholders’ meeting. “People are thinking of new ways to reach the people. For me, that’s always been my aim.”
“Let’s get on with it, man,” McCartney told the crowd as he held two thumbs up. He said that the new album would reflect the past and that he was excited to be a partner with Starbucks.
The new yet-to-be-named album would be distributed in early June in 13,200 Starbucks stores in 39 countries and other retail outlets.
The take on McCartney represents a sort of return to Starbucks’ earliest — and most successful — marketing strategy: putting together new music and a familiar name. For those of you who can recall, Starbucks promoted the Ray Charles album “Genius Loves Company”, which went on to sell more than five million copies.
Schultz also said the coffee giant would open 10,000 more stores in the next four years. Company executives went on record saying that Starbucks would be in Russia and India by the end of this year.
March 21, 2007 · Filed under Fragrances - Female
Avon Products Inc. announced last week it had signed love musical “Dreamgirls” singer-actress Jennifer Hudson to represent longtime Imari line and new scent, Imari Seduction.
“This is an honor for me and very flattering,” said Hudson, 25, whose dreams of stardom appeared shattered when she finished seventh on “American Idol” in 2004.
But her show-stopping singing and sympathetic character as the spurned lead singer of a female trio in “Dreamgirls” won her the Best Supporting Actress Oscar this year. It was Hudson’s first movie role, for which she also picked up Golden Globe and Screen Actors Guild awards.
Avon, the world’s largest direct seller of cosmetics, said Imari had been its best-selling fragrance since its launch 20 years ago. Imari Seduction will go on sale in August.
“We believe that our Avon representatives and their customers will be truly inspired by Jennifer’s dream-come-true success story,” Avon executive vice president Liz Smith said in a statement.
Imari Seduction, a fruity Oriental, is a blend of luscious plum and purple orchid with tantalizing hints of warm vanilla, amber and musk. It will be offered by Avon’s 650,000 Representatives in the United States, Canada, Puerto Rico and the Dominican Republic as well as through the company’s web site, avon.com.
March 20, 2007 · Filed under Fashion Line
Madonna – named Style Icon of the Year at the Elle Style Awards – is leading the way with her M by Madonna range for H&M, which goes on sale around the world on March 22, 2007.
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H&M the international retail giant and their head of design Margareta van den Bosch have teamed up with Madonna to create a line of clothing and accessories that are scheduled to arrive in all stores carrying the women’s wear collection.
The ‘M by Madonna’ fashion line will reflect Madonna’s timeless, unique and always glamorous style. A long standing cultural icon whose enormous global influence on how people dress and look is without equal, Madonna worked hand in hand with Margareta van den Bosch to create a wardrobe of clothing and accessories that represent her own personal and modern spin on her very own wardrobe staples.
The line is full of lumber jackets, blazers, kimono dresses, handbags and, of course, sunglasses with her signature M on the side. The line has been described as ultra glamorous and very sexy.
Madonna, apparently thrilled as well, says:
“I’ve made no secret of my love of fashion. Working with H&M was an exciting and new creative challenge. I’m happy with the results and look forward to wearing M by Madonna along with the rest of the world.”
Anyways, we’re excited that she’s giving us something a little more exciting than tracksuits.
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