Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for April, 2007
April 26, 2007 · Filed under F & B
Which woman can easily forget Samantha’s trusted boyfriend Smith Jerrod in Sex and the City? Now there’s a chance to see him in a towel stepping out of the shower–all for a new campaign for Aero Bubbles.
Jason Lewis is making women melt as the new face of Aero chocolate bars in an ad set to send temperatures soaring.
The senastional hunk, who also appeared in the infamous Absolut Vodka ad, has three films due out this year, including The Life And Death of Bobby Z with Laurence Fishburne, and Mr Brooks starring Demi Moore and Kevin Costner.
About the Aero campaign, Jason said, “Being from California I’m used to hanging around half-naked on a beach, so I had no problem shooting the ad – in fact coming to London to eat chocolate was a great job.”
Meanwhile, not too far away …
Gorgeous 34F Gemma Atkinson is fronting a campaign for the new mars Planets chocolate, recreating the role made famous by Jane Fonda in the cult 1968 movie Barbarella.
Hollyoaks In The City star Gemma Atkinson poses as Barbarella for the launch of a new chocolate bar in her hottest photoshoots ever.
Gemma, 22, slipped into thigh-high boots and a barely-there outfit during the ’space age’ photo session for one of her greatest passions … chocolate.
Talk about raunchy launches … I suddenly become hungry!
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April 25, 2007 · Filed under Fashion & Makeup
Word is around that beauty giant Estee Lauder is in talks with Reese Witherspoon about becoming its newest face, which would mean the 31-year-old joining the ranks of Gwyneth Paltrow, Carolyn Murphy, Liz Hurley, and, most recently, Hilary Rhoda.
Oscar winner (’Walk The Line’, 2006) Reese Witherspoon should not find it a hard decision to make, as has already proved loyal to other brands, such as agreeing to exclusively wear Van Cleef & Arpels jewelry on the red carpet and Nina Ricci’s Olivier Theyskens for formal outings.
The mother-of-two Hollywood beauty was alegedly heart broken over her divorce with estranged husband Ryan Phillippe, but is finding romance in a budding relationship with actor Jake Gyllenhaal. And now the talk about neing the new face of fashion and makeup leader Estee Lauder. It looks like her life is getting better.
As of her acting career, Reese is having two films to be released later this year–”Penelope” and “Rendition.”
April 23, 2007 · Filed under Fragrances, Fragrances - Male
NFL superstar Tom Brady, known as much for his throwing arm as for his good looks, will also be known as the face of Stetson fragrances, the flagship men’s fragrance line of Coty, Inc.
The New England Patriots’ quarterback, who was chosen to represent the brand for his rugged sophistication and athleticism, will appear in print and TV ads slated to launch in September. The deal runs for two and one-half years.
A California-native, Tom Brady defines the passion, pride and masculine spirit of the Stetson man, Coty said.
“His allure extends off the football field and he is widely known for his distinctive masculinity and irresistible character,” said Coty Chief Executive Officer Bernd Beetz.
Coty Beauty’s portfolio of brands includes Adidas, Aspen, Baby Phat, Celine Dion, David and Victoria Beckham, Desperate Housewives, Esprit, Jovan, Nautica, Shania Twain and others.
The best place for Celebrity Shades on the web.
The Stetson line includes Stetson Black, Stetson Cologne, Stetson Sierra, and Stetson Untamed.
Financial terms of this agreement were not disclosed. Coty Inc. is the world’s largest fragrance company with annual net sales of $2.9 billion.
April 23, 2007 · Filed under Travel
Bollywood cutie Preity Zinta will bolster GoAir’s new campaign ‘Chalo India, Lets Fly Smart’. Her instinctive style, liveliness and fun loving youthful nature are expected to highlight the core attributes of the airline.
Announcing Preity as its brand icon, GoAir’s MD Jeh Wadia Thursday said it was the first in its class to “appoint a Bollywood actress” to that position. “The dazzling, gorgeous, charming” Preity personifies what the brand stands for – energetic, fun, stylish and youthful,” said Wadia.
Well, what was the primary reason Priety decided to brand for GoAir? We at CelebrityBrands can’t help but wonder if there’s a certain Ness Wadia–who, incidentally, is reportedly dating Preity and also happens to be Jeh Wadia’s brother– pulling the ropes behind the scenes?
Priety commented, “My choice is always and is always just quality. I like to be associated with quality products.”
“When I was a young girl and my father was in the army, the idea of flying to his distant bases always seemed like a dream due to connectivity issues. I’m glad today GoAir can fulfil the dreams of other youngsters like me with their connectivity and direct flights to distant but exotic destinations like Jammu and Srinagar.”
GoAir also unveiled its new look website — GoAir.in — featuring interactive features enhancing web bookings for its passengers. Come to think of it, you can even download wallpapers and pictures of Preity.
As per the new summer schedule, GoAir now has a total of 387 weekly flights across 10 destinations in India.
April 21, 2007 · Filed under Fashion & Makeup
Hollywood hottie Jessica Alba has signed a $5 million deal to endorse Revlon’s new 3D Extreme Mascara. Alba will be feature in a global advertising campaign that will include television, print, in-store and Internet placements.
Directed by Ellen Von Unwerth, the campaign’s first television commercial for 3D Extreme Mascara will launch in the US market in July 2007. A comprehensive print campaign will also debut in August 2007 with insertions in beauty and lifestyle books.
The Fantastic Four actress will be joined at Revlon by Beau Garrett – her co-star in the comic book movie – who will also promote the company.
“We are thrilled to have Jessica as part of the Revlon family,” sais Elizabeth Crystal, Senior Vice President of Color Cosmetics. “She is both a dynamic and beautiful woman who represents the modern, glamorous spirit of the brand.”
Jessica will also participate in the annual Revlon Run/Walk in May and will be involved with various company sponsored breast cancer initiatives.
“I’m honored to be joining the Revlon family,” says Jessica Alba. “Revlon celebrates diverse, dynamic women of every walk of life and I’m proud to be associated with a company that is so involved with women’s causes and issues.”
Enjoy some pictures from the the Jessica Alba–Ellen Von Unwerth photoshoot in L.A.:
Photos courtesy of justjared.com
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