Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for June, 2007
June 26, 2007 · Filed under Cosmetics, General
Matthew Fox will represent L’Oréal Paris’ Men Expert Hydra-Energetic skincare line throughout the world, except in the United States and Canada.
It’s Matthew’s mission to convince millions of men that caring for their skin will let them “delay signs of ageing and feel good about themselves”. The line has met with great success with consumers already.
“I’m thrilled to be working with L’Oréal Paris. I really appreciate the innovative and high-performance nature of the brand, as well as its values of open mindedness and diversity. L’Oréal Paris offers women – and now men – throughout the world care products at the leading edge of technology,” said the lead of the hit television series LOST.
“Matthew Fox is a rising star in Hollywood. He is also one of the heroes of the world’s most famous series. In addition to his undeniable professional and artistic qualities, his appeal, charisma and “friendly” virility make him a perfect Ambassador for Men Expert. Matthew symbolizes naturalness and simplicity, ‘a healthy mind in a healthy body!’… It’s a strategic turning point for L’Oréal Paris and Men Expert in terms of awareness and advertising” said Youcef Nabi the brand’s International Manager.
As the new spokesperson for Men Expert, Matthew Fox will address men’s needs to identify with a personality that seems close and accessible to them. The brand aims to adapt its communications strategy to men, by responding to their differences, aspirations and experiences into account.
After studying economics at Columbia University, Matthew planned on a career on Wall Street but became interested in acting from his experience as a model.
Matthew Fox is currently starring in Speed Racer, a Warner Bros. film based on the classic Japanese manga.
June 14, 2007 · Filed under Cosmetics, Fashion & Makeup
Neutrogena(R), a leading marketer of premium skin, hair and cosmetics products, announced yesterday that celebrity actress Jennifer Garner will be an ambassador for the brand.
Jennifer Garner, 35, has signed up to be the face of cosmetics company Neutrogena for $1 million, and will be tied to the company until December 2008. The Daredevil star, who has a child with husband Ben Affleck, is an ambassador for the firm’s new Anti-Oxidant Age Reverse treatment range. She will be featured in both national TV and print advertisements.
“For me, Neutrogena has always been a part of my life; I have used the products for years,” said Garner. “I feel an emotional connection to the brand because it represents healthy beauty – and that’s something that I strongly support. I am excited to be a part of the Neutrogena family.”
“We are thrilled because Ms. Garner represents a relevant voice that epitomizes both the equity and true spirit of the brand; she is undeniably the perfect choice as she is the quintessential ambassador of healthy beauty,” said Stefano Curti, General Manager, NeutrogenaOUS.
Widely recognized for her leading role on the action-packed TV series Alias (for which she won Golden Globe and Screen Actors Guild Awards, among others), Jennifer has appeared in numerous feature films and recently wrapped filming Juno, for Fox Searchlight. She will soon be seen in Universal Pictures The Kingdom starring opposite Jamie Foxx, Chris Cooper, Jason Bateman, slated for release this September.
Neutrogena(R) has been providing consumers with health and beauty improvements for over 40 years. Headquartered in Los Angeles, the company is a subsidiary of Johnson & Johnson Inc.; the world’s most broadly based health care products company.
Other post(s) on Jennifer Garner:
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June 14, 2007 · Filed under Fragrances - Female
Bollywood actress Shilpa Shetty launched her ‘S2′ perfume in London Tuesday, joining a long list of celebrities who have their own fragrances.
“I chose the name S2 because I thought that is a brand that can go on for my other products as well my own clothing line which I do intend on doing. I may even have a jewelry line,” said Shilpa.
Simply called ‘S2′, Shetty says she’s proud of the perfume and considers it to be a ‘cut above the rest.’
“I know but I think, even if I say this myself at the cost of sounding extremely immodest, our perfume is truly unique. It’s a very strong aroma and a very unique one at that, so this would definitely be a cut above the rest. UK has already become my second home, whether I like it or not – as the reception I receive from people here have always been so overwhelming and so warm, that only makes me come back for more and more,” Shilpa added.
“It is very international but has an ethnic feel to it because of the whole jasmine twist that we have given to the scent. It is something that is very synonymous with me and jasmine is very common in India, it’s very difficult to find abroad, but the scent of jasmine is very long lasting and if you like it, you love it. I think it’s something that is very synonymous with me.”
And there can be no second thoughts–the perfume is aimed for the international market.
In launching her own fragrance, Shetty joins big-name celebrities such as Jennifer Lopez, Kylie Minogue and Sarah Jessica Parker.
Other post(s) on Shilpa Shetty:
Shilpa Shetty ‘Marked’
June 12, 2007 · Filed under Fragrances - Female
Lancome, the L’Oreal-owned beauty brand, has signed Kate Winslet to be a spokeswoman. Kate will appear in the new ad campaign for Trésor, the popular fragrance.
The classy Trésor reminds me of the stunning Isabella Rossellini, who was the face of the fragrance in the 1990s, and the gorgeous British actress is indeed a worthy successor. Previous celebrity faces for Lancome include Uma Thurman and Clive Owen.
“More than an outstanding actress, Kate Winslet has the amazing ability to be celebrated as both an exceptional and an everyday woman,” said Odile Roujol, Lancôme International’s General Manager. “A passionate person, who lives and feels life to the fullest, she is sure to act as the epitome of Trésor, our mythical fragrance.”
Kate said she was prompted by the values she shares with the brand. “I didn’t feel that I was just being asked to be the face of something. It was me as a person… and my message to women – about being real in who you are and comfortable in your skin.”
The new print campaign and television commercial were shot in the heart of Paris on the Pont des Arts by renowned fashion photographer Peter Lindbergh. It should be just a matter of a couple of months before we can actually see them.
June 10, 2007 · Filed under F & B, General
Appears like July is going to be a busy month for Eva Longoria. The Desperate Housewives star is getting married and is also all set to launch her own eatery.
Eva Longoria, 32, has collaborated with club promoter Jonas Lowrance to open a new bistro, reports Contactmusic. Longoria, due to wed fiance San Antonio Spurs’ Tony Parker, 27, in Paris in an exotic location near Paris on July 7, has put in 250,000 dollars into the venture.
According to U.S. tabloid National Enquirer, Longoria’s restaurant will be called Beso.
Lowrance, who was responsible for rocker Tommy Lee’s short-lived Rok Bar projects in Florida and Los Angeles, said that the new joint will open in July this year.
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