Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for August, 2007
August 31, 2007 · Filed under Fragrances, Fragrances - Female
British supermodel Kate Moss has launched her own fragrance called “Kate by Kate Moss” which will be bottled by celebrity collaborator Coty Inc.
At a gilittering, exclusive launch in the Moroccan city of Marrakech on Wednesday, Moss said, “I tried to encompass everything that I feel about being feminine and a bit rock n’ roll, bit edgy, and a bit light, and a bit dark.”
The scent is described as a mixture of elegant and risqu, with smoky rose and black undertones and a vintage English feel.
“It’s something I’ve thought of doing for a long time, but it just never felt right,” Moss told WWD prior to the launch. “It felt natural to take the next step.”
The launch is a significant indicator that the 33-year-old model has ridden out the cocaine scandals that once looked set to destroy her career; a scandal that cost the fashion queen some high-profile contracts including with Chanel, Burberry, H&M and jeweller H.Stern.
She then went into rehab, and her re-appearance saw a revival in her career, and according to latest reports this year, her annual income was estimated to be $11.5 million.
According to WWD, Coty Inc. is expected to pull in $50 million in the first year of the line’s sales. Kate Moss had also served as the face of Coty’s Rimmel cosmetics for nearly six years; hence the decision to further extend the collaboration comes as no surprise.
In the past, Moss has also been the face of other perfumes - Anais Anais, Chanel Mademoiselle and Calvin Klein Obsession.
And of course, Kate will appear as the face of “Kate by Kate Moss” in both print and TV ads.
The scent, which debuts Europe and Asia in September, will retail between $24 and $65 when it’s launched in North America early next year.
Related posts(s):
Kate Moss to Launch Hair Care Range?
Moss Mania at Oxford Street
A Piece of Kate
August 30, 2007 · Filed under Apparel, Fashion & Makeup
Bollywood seamstress Kareen Kapoor has been roped in by fashion apparel retail chain Globus as its new brand ambassador.
Looking stunning in an electric-blue outfit on the launch, Kareena said, “I am delighted. I love the trendy hip fashion from Globus which is as good as anywhere else in the world. I look forward to spreading this new language of fashion across the nation.”
Akshay Raheja, Globus Vice Chairman, commented that Kareena’s sense of style, charisma and attitude reflected the aspirations of millions of young Indians. “She has experimented with a variety of roles and hence one has seen her in different stunning looks,” he added.
As part of its strategy in developing fashion apparel brands, Globus has built design studios in Mumbai with more than 50 designers and product specialists creing the latest and trendiest merchandise that will be available under the brands ‘Globus’ and ‘F21’at their fashion stores.
Talking about the company’s expansion plans, Vinay Nadkarni, Globus CEO, said, “We’re looking at a pan-India presence across 70 cities over the next five years. Kareena’s wide appeal would go a long way in establishing Globus as a versatile, vibrant and expressive fashion brand.”
It may be recalled that another Bollywood star, Soha Ali Khan, represented Globus last year.
August 24, 2007 · Filed under F & B, General
Of course you do–Heroes star Hayden Panettiere, who just turned 18, is the new face of America’s iconic “Got Milk” campaign targeting teenagers to drink milk.
For her ad, Hayden is sporting the famous milk moustache in a skintight red dress as she clutches an exploding glass of the white stuff.
“You don’t have to be a hero to feel invincible. That’s why I drink milk,” she says in the tag line, which, of course, is a reference to Hayden’s character on Heroes, Claire Bennett, who can spontaneously heal herself from almost any injury.
The sexy blonde, who turned 18 on Tuesday (August 21), will appear in new print ads, shot by celebrity photographer Annie Leibovitz. The campaign urges teenagers to drink three glasses of low-fat or fat-free milk a day.
Meanwhile, earlier this week, Hayden made an appearance David Letterman and talked about what turning legal means to her.
“I don’t think much changes when you’re 18 – maybe the way people treat you,” Hayden said.
“But I think the only things I can do is buy cigarettes, porn and, if I get in trouble with the law, I’m kind of screwed.”
August 23, 2007 · Filed under Apparel, Fashion & Makeup, Fashion Line
Eighteen-year-old London girl Peaches Geldof is the new face of Australian fashion chain Dotti.
The “It” girl has lately been making an impact in the fashion circuit with her wardrobe of designer pieces as well with her outspoken ways.
Said Dotti general manager Sarah Rovis: “She has her own style, which is an eclectic mix of chain store and high end. It’s exactly how our Dotti customers dress.
“Peaches also stands out from the sameness of Hollywood celebrities and is her own woman.”
Peaches, the ‘rebel’ daughter of Sir Bob Geldof and the late Paula Yates, admits she has fallen for the chainstore chic trend.
At a time when fashion experts are pointing out that celebrities seen in designer clothing are looked upon a source of inspiration for the stores trying to identify a trend and then make it affordable, Dotti appears to have picked up the trend to mix and match.
A regular on the party scene, Peaches has gone public with her views on older fashion figures, calling Madonna “mutton dressed as lamb.”
She recently was involved in a rather embarassing controversy when she was seen clubbing wearing designer pieces that had gone missing from a magazine shoot days earlier.
The platinum blonde will visit Australia next month to start shooting for the summer ad campaign.
August 17, 2007 · Filed under Apparel, Beach/Swim Wear, Beauty, Fashion & Makeup, Fragrances - Female, Lingerie
Teri Hatcher –whether you call her the Bond girl or the Desperate Housewife — is pushing Badgley Mischka’s denim, swimwear and sunglasses among other things.
Teri poses in sexy and provocative campaign ranging from a day poolside in swimwear to lounging around the house in revealing lingerie. The brand has expanded to include couture, Platinum Eveningwear, Platinum Sportswear, couture evening and day handndbags, eyewear, footwear, jewelry, lingerie, swimwear, fur and fragrance.
Teri Hatcher commented, “Working with Mark and James has been a wonderful experience, there is such great synergy between us. They were the first designers to dress me for my first ever red carpet event. They empower women through amazing clothes. I like the idea of women finding great pieces of clothing and accessories to make themselves feel good. The shoot was relaxed and fun, it felt great to be styled by the actual designers.”
Designers Mark Badgley and James Mischka said, “Teri represents the Badgley Mischka woman. Not only is she an amazing actress and established author, but she is also a dedicated mother. Teri can wear Badgley Mischka to a red carpet event or she can put on a piece from our sportswear and handbag collection to run an errand.”
“She’s a beautiful, smart woman, and I think our customer can relate to her,” Mark added. I agree.
Mary-Kate and Ashley Olsen and Sharon Stone have been featured in ads in previous seasons.
Teri and the designers from Badley Mischka will collaborate on numerous campaigns in the coming few months. Meanwhile, fans will recall that Badgley Mischka was hailed by Vogue as among the “Top 10 American Designers” and their designs appeal to a range of celebrities, including Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker aand Ashley Judd.
August 11, 2007 · Filed under General
Last week New York’s Madison Avenue saw none other than R&B superstar Beyoncé Knowles shooting for the new advertising campaign for American Express.
The ‘Irreplaceable’ singer follows in the footsteps of actors Robert De Niro and Kate Winslet, and sports stars Tiger Woods and Venus Williams in endorsing the financial giant.
A source tells OK! magazine: “She’s a role model for so many young people. She has tremendous cross-over appeal the same way Tiger Woods does. She’s an inspiration for lots of people. She’s a great fit for American Express.”
The campaign is said to be a multi-million dollar deal for the 25-year-old Beyoncé, who already endorses products by Pepsi, L’Oreal and McDonald’s among others.
The AMEX campaign featuring the soulful songstress will be launched later this year.
Related post(s):
Beyoncé Rocks
Beyonce Adorns SI’s Swimsuit 2007 Cover
August 10, 2007 · Filed under Charity, Fashion Line, Travel
Move over, Scarlett Johansson. Mikhail Gorbachev is the new sexy and glamorous face of French luxury label Louis Vuitton.
A statement from from Vuitton, a division of the LVMH group, Moet Hennessy Louis Vuitton SA said that the 76-year-old former Soviet leader will appear in an ad campaign shot in front of the Berlin Wall.
The ads focus on travel, a ‘core value’ of Louis Vuitton since 1854, with Gorbachev featured in a car, a Vuitton bag at his side and the Berlin Wall in the background. Graf and Agassi are also featured in the series, shown snuggling in a hotel room bed, as well as veteran French actress Catherine Deneuve shot sitting on a Vuitton suitcase in a foggy train station.
Vuitton stated it was making donations to former Vice President Al Gore’s The Climate Project to fight global warming and Green Cross International, founded by Gorbachev to promote sustained development.
The campaign will appear in magazines in September.
August 9, 2007 · Filed under General
In a bid to ’seduce’ youngsters to careers in IT, Microsoft Australia has turned to the curves of former Miss Australia (2006) and ex-topless model, Erin McNaught, to front a new advertising campaign.
Microsoft is using the catwalk model to turn heads following a 38 percent drop in university enrollments in IT courses in Australian universities in the past two years.
Microsoft Human Director Rose Clements commented that a view among young people is that the IT industry is “not one of the sexier professions. Erin would be a great role model for would-be IT students and, as a female, would also encourage more girls into the industry.”
Well, Erin should be able to change that perspective, even though the 25-year-old bombshell, who hosts gaming and gadget shows, admits that she is no computer whiz. “Just a great body and mind.”
McNaught was in the middle of a controversy last year when topless pictures of her appeared in men’s magazine Zoo Weekly soon after she was named Miss Australia (the pictures were taken in 2004).
While approach to a 1970’s-style marketing appears cynical, what is really shocking is that Microsoft has a chosen a university dropout as its poster girl. McNaught dropped out of the Queensland University of Technology, where she was studying science, to pursue a career in modeling.
While this new strategy of Microsoft looks daringly creative, the question in my mind is: Will the campaign attract more young people into IT or will it cause the youngsters who intended to pursue IT to quit and get into modeling??
August 3, 2007 · Filed under Jewelry
Paris Hilton has signed up with Italian jeweler Damiani to be the face for the new Bliss collection, with pieces available in gold, stainless steel, wood, and of course a girl’s best friend, diamonds.
For Paris, the campaign is a three-year commitment. But that doesn’t seem to bother Paris, who aptly commented, “”I love fashion, and I live diamonds.”
Damiani’s Vice President Silvia Damiani said: “She’s perfect. It’s our young and very fashionable line.”
Hilton is the latest in a glittering list of celebrities who have have earlier fronted Damiani, including Gwyneth Paltrow and Brad Pitt, who is also a co-designer of the ‘D Side’ collection. Brad fans might recall that he chose the 83-year-old Italian jewelry house to design and produce his engagement and wedding rings to Jennifer Aniston.
The campaign will run for a year abroad before its launch in the US. Prices are said to range from $60 to $3,000.
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August 3, 2007 · Filed under Beauty, General, Skin 'n' Nails
My recent post on celebrities and plastic surgery also set me thinking on the lines of other beauty related issues of celebrities. Some research showed that some of the top celebs such as Cameron Diaz, Brad Pitt and Britney Spears suffer from acne. If it can hit them, it can hit anyone!
A little more research on the most effective
acne treatment, and I found TriClear. “Breakouts are never beautiful, and now they’re history,” says TriClear. The company claims a unique triple action formulation that addresses the main causes of acne and activates skin for improved renewal and repair.
The TriClear® 3–step system guarantees treatmens for four major causes of acne, with tests across the US proving that 74 per cent saw results in the first week of usage, which left the skin smooth, clean and moisturized.
Step One is basically a purifying cleanser. The daily–use cleanser contains botanical extracts that washes away excess oil, surface impurities and dead skin cells.
Step Two is the repairing process. Inflacin and Silicol, the ingredients in the gel help keep the skin healthy and prevent clogged pores. Inflacin diminishes the inflammation while also reducing scarring. And then, Silicol absorbs the excess oil.
Step Three is to revitalize the skin to keep it healthy by killing the bacteria that causes acne. The soothing moisturizer also restores the skin to its natural glow.
TriClear uses the QuSome Micro Technology which increases permeation of skin–repairing ingredients deep beneath the skin. The microscopic spheres get rooted in your skin, providing a prolonged release of ingredients. The non-drying formula also does not contain the irksome Benzoyl Peroxide.
TriClear is currently running a “100% Satisfaction Guaranteed” Free Trial offer. Currently, this product is available in the U.S. only, and all sales must be in U.S. currency.
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