Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for August, 2007
August 11, 2007 · Filed under General
Last week New York’s Madison Avenue saw none other than R&B superstar Beyoncé Knowles shooting for the new advertising campaign for American Express.
The ‘Irreplaceable’ singer follows in the footsteps of actors Robert De Niro and Kate Winslet, and sports stars Tiger Woods and Venus Williams in endorsing the financial giant.
A source tells OK! magazine: “She’s a role model for so many young people. She has tremendous cross-over appeal the same way Tiger Woods does. She’s an inspiration for lots of people. She’s a great fit for American Express.”
The campaign is said to be a multi-million dollar deal for the 25-year-old Beyoncé, who already endorses products by Pepsi, L’Oreal and McDonald’s among others.
The AMEX campaign featuring the soulful songstress will be launched later this year.
Related post(s):
Beyoncé Rocks
Beyonce Adorns SI’s Swimsuit 2007 Cover
August 10, 2007 · Filed under Charity, Fashion Line, Travel
Move over, Scarlett Johansson. Mikhail Gorbachev is the new sexy and glamorous face of French luxury label Louis Vuitton.
A statement from from Vuitton, a division of the LVMH group, Moet Hennessy Louis Vuitton SA said that the 76-year-old former Soviet leader will appear in an ad campaign shot in front of the Berlin Wall.
The ads focus on travel, a ‘core value’ of Louis Vuitton since 1854, with Gorbachev featured in a car, a Vuitton bag at his side and the Berlin Wall in the background. Graf and Agassi are also featured in the series, shown snuggling in a hotel room bed, as well as veteran French actress Catherine Deneuve shot sitting on a Vuitton suitcase in a foggy train station.
Vuitton stated it was making donations to former Vice President Al Gore’s The Climate Project to fight global warming and Green Cross International, founded by Gorbachev to promote sustained development.
The campaign will appear in magazines in September.
August 9, 2007 · Filed under General
In a bid to ’seduce’ youngsters to careers in IT, Microsoft Australia has turned to the curves of former Miss Australia (2006) and ex-topless model, Erin McNaught, to front a new advertising campaign.
Microsoft is using the catwalk model to turn heads following a 38 percent drop in university enrollments in IT courses in Australian universities in the past two years.
Microsoft Human Director Rose Clements commented that a view among young people is that the IT industry is “not one of the sexier professions. Erin would be a great role model for would-be IT students and, as a female, would also encourage more girls into the industry.”
Well, Erin should be able to change that perspective, even though the 25-year-old bombshell, who hosts gaming and gadget shows, admits that she is no computer whiz. “Just a great body and mind.”
McNaught was in the middle of a controversy last year when topless pictures of her appeared in men’s magazine Zoo Weekly soon after she was named Miss Australia (the pictures were taken in 2004).
While approach to a 1970’s-style marketing appears cynical, what is really shocking is that Microsoft has a chosen a university dropout as its poster girl. McNaught dropped out of the Queensland University of Technology, where she was studying science, to pursue a career in modeling.
While this new strategy of Microsoft looks daringly creative, the question in my mind is: Will the campaign attract more young people into IT or will it cause the youngsters who intended to pursue IT to quit and get into modeling??
August 3, 2007 · Filed under Jewelry
Paris Hilton has signed up with Italian jeweler Damiani to be the face for the new Bliss collection, with pieces available in gold, stainless steel, wood, and of course a girl’s best friend, diamonds.
For Paris, the campaign is a three-year commitment. But that doesn’t seem to bother Paris, who aptly commented, “”I love fashion, and I live diamonds.”
Damiani’s Vice President Silvia Damiani said: “She’s perfect. It’s our young and very fashionable line.”
Hilton is the latest in a glittering list of celebrities who have have earlier fronted Damiani, including Gwyneth Paltrow and Brad Pitt, who is also a co-designer of the ‘D Side’ collection. Brad fans might recall that he chose the 83-year-old Italian jewelry house to design and produce his engagement and wedding rings to Jennifer Aniston.
The campaign will run for a year abroad before its launch in the US. Prices are said to range from $60 to $3,000.
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******** PROMOTIONS ********
Basically garage organizers are people who do know the fundamentals of efficient storage systems. They are well aware of what goes into the gun cabinet and what goes into the closets.
August 3, 2007 · Filed under Beauty, General, Skin 'n' Nails
My recent post on celebrities and plastic surgery also set me thinking on the lines of other beauty related issues of celebrities. Some research showed that some of the top celebs such as Cameron Diaz, Brad Pitt and Britney Spears suffer from acne. If it can hit them, it can hit anyone!
A little more research on the most effective
acne treatment, and I found TriClear. “Breakouts are never beautiful, and now they’re history,” says TriClear. The company claims a unique triple action formulation that addresses the main causes of acne and activates skin for improved renewal and repair.
The TriClear® 3–step system guarantees treatmens for four major causes of acne, with tests across the US proving that 74 per cent saw results in the first week of usage, which left the skin smooth, clean and moisturized.
Step One is basically a purifying cleanser. The daily–use cleanser contains botanical extracts that washes away excess oil, surface impurities and dead skin cells.
Step Two is the repairing process. Inflacin and Silicol, the ingredients in the gel help keep the skin healthy and prevent clogged pores. Inflacin diminishes the inflammation while also reducing scarring. And then, Silicol absorbs the excess oil.
Step Three is to revitalize the skin to keep it healthy by killing the bacteria that causes acne. The soothing moisturizer also restores the skin to its natural glow.
TriClear uses the QuSome Micro Technology which increases permeation of skin–repairing ingredients deep beneath the skin. The microscopic spheres get rooted in your skin, providing a prolonged release of ingredients. The non-drying formula also does not contain the irksome Benzoyl Peroxide.
TriClear is currently running a “100% Satisfaction Guaranteed” Free Trial offer. Currently, this product is available in the U.S. only, and all sales must be in U.S. currency.
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