Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for October, 2007
October 29, 2007 · Filed under Beach/Swim Wear, Fashion & Makeup, Lingerie
Gorgeous Petra Nemcova, former Sports Illustrated cover girl, writer, activist and TV show host is now also the spokesmodel for lingerie maker La Senza.
The 28-year-old follows the footsteps of former Hollyoaks actress Gemma Atkinson
and socialite Sophie Anderton as the latest star to be named the face – and sizzling body – of La Senza’s new Autumn/Winter range.
“Lingerie modelling makes you feel so sexy and good about yourself. I really enjoyed the shoot, there was a fantastic team–we had tons of fun,” said Petra. “Some are sexy, some girly, some comfy and some a bit more risque–but they all make you feel great. My favourite garment was the black push-up bra–it had such great shaping but still has very thin straps.”
La Senza is promoting its “sexy” range, which is made from satin, silk and lace in bold metallic shades and autumnal tones. The campaign will be rolled out across the chain’s 171 UK stores.
After being spotted by a talent scout in Czechoslovakia at 16, Petra has modelled for Vogue, Victoria’s Secret and is a popular Sports Illustrated swimsuit model.
Petra was first spotted by a talent scout in Czechoslovakia at 16 and since then has enjoyed a successful career, but she has also experienced trauma, surviving the 2004 tsunami after clinging to a tree for eight hours.
She has since launched her own charity, Happy Hearts, which raises funds for children affected by the tragedy.
Enjoy more photos of Petra Nemcova in La Senza lingerie:
October 27, 2007 · Filed under Beauty, Skin 'n' Nails
Australian actress Cate Blanchett, who has represented P&G’s high-end skin care brand SK-II in Australia for over three years, is now its global ambassador.
The Elizabeth star, 38, who will wear a pioneering new facemask in ads for the product, says she was keen to promote SK-II because it had helped keep skin in its famously good shape for the past seven years. Her roles have frequently demanded heavy makeup attention–two-and-half-hours worth daily for “Elizabeth”–and her skin requires extra care, according to Cate.
“I’m evangelical about it,” Cate said. She has appeared in the Lord of the Ring trilogy and The Aviator, for which she won a Best Supporting Actress Oscar for her portrayal of Katharine Hepburn.
“Our desire to work with Ms. Blanchett globally was a natural progression for the brand,” says Shivesh Ram, Vice President and General Manager of Global SK-II. “Since first using the products seven years ago, Cate has joined the millions of women around the world who have experienced SK-II. She has shared her discovery of the ‘Secret Key’ to beautiful skin through her passion for and belief in our products, and the miracle of Pitera(R). We’re delighted to have her expand her role within the SK-II family.”
SK-II, whose products retail for between $60 and $300, is sold in a dozen countries, mainly in Asia, and are also available in a few U.S. department stores.
October 25, 2007 · Filed under Beauty, Hair Care
Please see GHD–Hair Extravaganza.
October 23, 2007 · Filed under F & B, Sports
Pepsico’s Gatorade has teamed up with Tiger Woods to launch a new sports drink in March 2008 in a contract estimated to be worth $100 million over five years for the world’s No.1 golfer.
Gatorade announced it will introduce “Gatorade Toger” under an endorsement deal with Tiger, with more products to follow, Woods even picked out flavors himself–cherry blend, citrus blend and grape.
“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” Woods said in a statement. “I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”
“His iconic nature resonates everywhere he goes,” said Jeff Urban, senior vice president of Gatorade. “Bridging that iconic nature with his will to win, those things make this a big deal for us.”
The deal marks a couple of firsts for golf champ— his first U.S. deal with a beverage company and his first licensing agreement. Woods, with 61 victories on the PGA Tour and 13 major championships, will also be the biggest star on a Gatorade roster that already includes some of the star athletes at Gatorade including Indianapolis Colts quarterback Peyton Manning and soccer star Mia Hamm, as well as retired basketball champ Michael Jordan.
However, Woods is the first golf endorser enlisted by Gatorade, which has so far tended to portray hard-working, sweat-soaked athletes in its campaigns rather than the traditional plaid-pants golfers. But, clearly, Mr. Urban said Woods’ credentials as a workout warrior and fierce competitor make him the ideal golfer to endorse the new sports drink.
“It had to be somebody like Tiger who clearly, clearly has the will to win,” said Mr. Urban. “We’re able to structure this in a way that recognizes Tiger as an athlete and as a golfer.”
October 22, 2007 · Filed under Beauty, Charity, Cosmetics, Fragrances
Reese Witherspoon is setting out to battle breast cancer with Avon Foundation’s Breast Cancer Crusade that does not harm animals in its research for early detection, screening, and finding a cure for breast cancer.
Avon Products Inc. has named Reese Witherspoon its first-ever global ambassador and honorary chair of the Avon Foundation, a cruelty-free charity that focuses on breast cancer research and awareness, domestic violence education and services, and emergency relief programs.
“I’m very excited about working with the Avon Foundation, with many different aspects of it,” said the 31-year-old Oscar winner. “First and foremost, breast cancer research and awareness, programs that they’re working on. Someone very close to me is a breast-cancer survivor. It’s a cause that’s very close to my heart.”
Avon Foundation’s Breast Cancer Crusade focuses on channeling its funds prevention, community-based organizations, and cutting-edge clinical research rather than wasting funds on cruel, archaic, and unreliable animal tests.
“Our partnership with Reese represents a breakthrough moment for our company,” Geralyn Breig, senior VP and global brand president for Avon, said. “This is the first time we have had celerity representation on all three dimensions of our business—our philanthropic initiatives, our brand and the Avon Representative—and we are incredibly excited to have someone of Reese’s talent and stature add her voice to Avon’s message to help bring it to the world.”
Witherspoon is appearing in a global advertising campaign and on brochures and websites touting the company’s multi-faceted brands, according to Avon.
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