Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for December, 2007
December 29, 2007 · Filed under General
Hey guys,
This is probably my last post this year on celebritybrands.net. As most of you know already, I’ve spent the last ten months in pursuit of who are the hottest/latest/most news-making celebrities to have hit the headlines in launching new brands. The scope of the information in terms of what’s all has taken place is huge, yet I’ll try and post a formatted and comprehensive celebrity vs brand review here soon.
In the meantime, if you’re a celebrity fan, I’m pretty much sure you’ll like to know which celebs were the most searched in the world. And the surprise of surprises, the answer comes as no surprise — Britney Spears, Paris Hilton and Lindsay Lohan. You guessed it right. What sounds kinda strange, as you can see from Google Zeitgest’s search queries page, is that while Britney and Paris had their share of somersaults, it was Lindsay who ‘kept the calm’, so to say, and still managed to be in the hot searches at a steady rate. How do you do that? Hmmm.
Take a look at the search index graphics. All of these searches had the largest volume on Google.com in the U.S.
And some analysis:
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Britney Spears. It’s no surprise that the top searched celebrity of 2007 is Britney Spears! Whether she was shaving her head, getting into fender benders, fighting for custody of her sons, or just grabbing some fries from Carl’s Jr., the searchers kept searching.
Photo by X17 Online |
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Paris Hilton. The socialite’s trip to jail (thanks to a moving violation) caused a media frenzy and kept Hilton in the spotlight throughout 2007.
Photo by INFDaily.com |
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Lindsay Lohan. The young actress was on top of the world, until 2007 when her life spiraled out of control. Lohan was in and out of rehab, and was arrested twice. While she’s now trying to stay on the straight and narrow, fans are waiting to see if she will fall of the wagon again.
Photo by JM-Leo-Lins/X17 Online |
And if you have a moment, please let me know what you think.
Have a Great New Year!
Related post(s):
‘Believe’ It… or Not?
Fame Has A Fragrance
Linday Lohan Jells with Jill Stuart
Lindsay On A Roll
Paris Hilton Nude in “Rich Prosecco” Ad
Paris Style: Fun, Bright and Flashy
Diamonds Are For Paris
December 22, 2007 · Filed under Watches
Teri Hatcher and Ashton Kutcher are the newest celebrity brand ambassadors to represent luxury Swiss luxury watchmaker Baume & Mercier. Both will appear in the brand’s 2008 “Baume & Mercier & Me” ad campaign.
The new campaign, featuring Teri Hatcher and Ashton Kutcher will launch on January 1 and April 1, respectively, will support the fight against cancer, underprivileged women and the promotion of child education.
For the past three years, such Hollywood luminaries as Meg Ryan, Kiefer Sutherland, Kim Basinger, and Gary Sinise have headlined the ongoing marketing camping. As in the previous campaigns, all royalties due to the ambassadors and their photographers—Robert Erdmann for Terri Hatcher and Jim Wright for Ashton Kutcher—will be donated to charities jointly chosen by the celebrities and the watch brand.
From Baume & Mercier:
After a year with our first celebrity ambassadors Meg Ryan and Kiefer Sutherland, Baume & Mercier has continued to promote the brand with a sense of style and sophistication that is true to its legacy. Now, Kim Basinger and Gary Sinise take a turn to represent the image of Baume & Mercier. The “Baume & Mercier & Me” campaign, which is rooted in the brand’s heritage, perfectly illustrates the strong and intimate link between the brand and the people around the world. It is a link made of simplicity and an appreciation for a certain way of life. Because both Kim Basinger and Gary Sinise share the values of this campaign, they have accepted to be photographed by two famous artists: Jeff Lipsky and Blake Little.
All image rights of the celebrities and the photographers have been donated to chosen charitable organizations. Among the causes served by the campaign, these organizations focus on nature protection and education for underprivileged children.
This is a continuation of a Baume & Mercier tradition.
December 20, 2007 · Filed under Stayin' Young, Weight-Loss
Actress/singer/rapper Queen Latifah is the latest celebrity to front the Jenny Craig weight-loss plan.
Oscar-nominated star Queen Latifah, 37, will join the ranks of Kirstie Alley, Valerie Bertinelli, Monica Lewinsky and Cindy Williams by signing on to be the latest celebrity spokesperson for the weight-loss campaign of Jenny Craig.
“We are thrilled to have Queen Latifah support our mission of improving health by taking her first step toward achieving a more healthful lifestyle,” said Scott Parker, Jenny Craig’s VP, Marketing. “Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health.”
The ‘Hairspray’ star, well known for her fuller figure, will have a “very different campaign, focused on a healthier lifestyle, not on getting onto a specific dress size,” added Parker. The Jenny Craig program reportedly promotes healthy eating and exercise.
Former Jenny Craig spokesperson Bertinelli (“One Day At A Time”) allegedly lost 30 pounds, while Alley lost 75.
December 19, 2007 · Filed under F & B, Music
Cadbury has signed singer Joss Stone to be the new face–and the first non-model–of its famous ‘Flake Girl’ TV ad campaign.
The 20-year-old Devon singer, who has sold more than 10 million albums worldwide, will star in commercials for the crumbly chocolate bar which are scheduled to show in the spring.
Advertisements starring Flake girls began airing in the late 1950s and have featured a string of models, including the 1969 Miss World, Eva Rueber-Staier.
“Joss Stone reflects the Flake girl’s attitude to life, in a fresh take on Flake’s iconic advertising,” a spokesperson from Cadbury said.
Stone’s appointment as the latest Flake girl was revealed in trade magazine The Grocer.
Meanwhile, Stone is also set to hit the charts with a new single ‘Baby, Baby, Baby’ hitting the scene mid January.
Stone is seen trying a Flake bar while in a recording studio, singing the famous “Only the crumbliest, flakiest chocolate” jingle. Watch it here.
December 16, 2007 · Filed under Charity, Fragrances, Fragrances - Female
Nicole Kidman won an apology and ’substantial’ damages from the Daily Telegraph over an article that falsely claimed that the face of Chanel No 5 had promoted a rival brand.
The Hawaii-born Australian actress had sued the British newspaper last month over the story which said she’d been openly publicizing perfume Jo Malone, despite having signed a multimillion pound contract with Chanel.
The newspaper has apologized and agreed to pay Kidman’s legal costs as well as undisclosed damages.
The 40-year-old Oscar winner was not at the High Court in London for the settlement. Her lawyer John Kelly told London’s High Court that the article suggested she had acted in an ‘unprofessional and disloyal manner’ by brazenly snubbing Chanel, and indicating she could not be trusted to honor her contractual agreements.
He said Telegraph Media Group Ltd now accepted the allegations were untrue and had established that the source of the article had invented the story.
Meanwhile, The Telegraph’s David Price, told the court that the paper “accepts the allegations are untrue and ought never to have been published”.
Kelly said that Kidman is intending to donate the damages to the United Nations Development Fund for Women for which she acts as a goodwill ambassador. It may be recalled that Kidman headed a UN global campaign last month aimed at stopping violence against women.
Related post(s):
Keira Knightley Begins Shooting for Chanel
Emma Watson: The Next Chanel Girl?
Nicole Kidman Plays Nintendo
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