This is probably my last post this year on celebritybrands.net. As most of you know already, I’ve spent the last ten months in pursuit of who are the hottest/latest/most news-making celebrities to have hit the headlines in launching new brands. The scope of the information in terms of what’s all has taken place is huge, yet I’ll try and post a formatted and comprehensive celebrity vs brand review here soon.
In the meantime, if you’re a celebrity fan, I’m pretty much sure you’ll like to know which celebs were the most searched in the world. And the surprise of surprises, the answer comes as no surprise — Britney Spears, Paris Hilton and Lindsay Lohan. You guessed it right. What sounds kinda strange, as you can see from Google Zeitgest’s search queries page, is that while Britney and Paris had their share of somersaults, it was Lindsay who ‘kept the calm’, so to say, and still managed to be in the hot searches at a steady rate. How do you do that? Hmmm.
Take a look at the search index graphics. All of these searches had the largest volume on Google.com in the U.S.
And some analysis:
Britney Spears. It’s no surprise that the top searched celebrity of 2007 is Britney Spears! Whether she was shaving her head, getting into fender benders, fighting for custody of her sons, or just grabbing some fries from Carl’s Jr., the searchers kept searching.
Photo by X17 Online
Paris Hilton. The socialite’s trip to jail (thanks to a moving violation) caused a media frenzy and kept Hilton in the spotlight throughout 2007.
Photo by INFDaily.com
Lindsay Lohan. The young actress was on top of the world, until 2007 when her life spiraled out of control. Lohan was in and out of rehab, and was arrested twice. While she’s now trying to stay on the straight and narrow, fans are waiting to see if she will fall of the wagon again.
Photo by JM-Leo-Lins/X17 Online
Teri Hatcher and Ashton Kutcher are the newest celebrity brand ambassadors to represent luxury Swiss luxury watchmaker Baume & Mercier. Both will appear in the brand’s 2008 “Baume & Mercier & Me” ad campaign.
The new campaign, featuring Teri Hatcher and Ashton Kutcher will launch on January 1 and April 1, respectively, will support the fight against cancer, underprivileged women and the promotion of child education.
For the past three years, such Hollywood luminaries as Meg Ryan, Kiefer Sutherland, Kim Basinger, and Gary Sinise have headlined the ongoing marketing camping. As in the previous campaigns, all royalties due to the ambassadors and their photographers—Robert Erdmann for Terri Hatcher and Jim Wright for Ashton Kutcher—will be donated to charities jointly chosen by the celebrities and the watch brand.
After a year with our first celebrity ambassadors Meg Ryan and Kiefer Sutherland, Baume & Mercier has continued to promote the brand with a sense of style and sophistication that is true to its legacy. Now, Kim Basinger and Gary Sinise take a turn to represent the image of Baume & Mercier. The “Baume & Mercier & Me” campaign, which is rooted in the brand’s heritage, perfectly illustrates the strong and intimate link between the brand and the people around the world. It is a link made of simplicity and an appreciation for a certain way of life. Because both Kim Basinger and Gary Sinise share the values of this campaign, they have accepted to be photographed by two famous artists: Jeff Lipsky and Blake Little.
All image rights of the celebrities and the photographers have been donated to chosen charitable organizations. Among the causes served by the campaign, these organizations focus on nature protection and education for underprivileged children.
This is a continuation of a Baume & Mercier tradition.
Actress/singer/rapper Queen Latifah is the latest celebrity to front the Jenny Craig weight-loss plan.
Oscar-nominated star Queen Latifah, 37, will join the ranks of Kirstie Alley, Valerie Bertinelli, Monica Lewinsky and Cindy Williams by signing on to be the latest celebrity spokesperson for the weight-loss campaign of Jenny Craig.
“We are thrilled to have Queen Latifah support our mission of improving health by taking her first step toward achieving a more healthful lifestyle,” said Scott Parker, Jenny Craig’s VP, Marketing. “Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health.”
The ‘Hairspray’ star, well known for her fuller figure, will have a “very different campaign, focused on a healthier lifestyle, not on getting onto a specific dress size,” added Parker. The Jenny Craig program reportedly promotes healthy eating and exercise.
Former Jenny Craig spokesperson Bertinelli (“One Day At A Time”) allegedly lost 30 pounds, while Alley lost 75.
Cadbury has signed singer Joss Stone to be the new face–and the first non-model–of its famous ‘Flake Girl’ TV ad campaign.
The 20-year-old Devon singer, who has sold more than 10 million albums worldwide, will star in commercials for the crumbly chocolate bar which are scheduled to show in the spring.
Advertisements starring Flake girls began airing in the late 1950s and have featured a string of models, including the 1969 Miss World, Eva Rueber-Staier.
“Joss Stone reflects the Flake girl’s attitude to life, in a fresh take on Flake’s iconic advertising,” a spokesperson from Cadbury said.
Stone’s appointment as the latest Flake girl was revealed in trade magazine The Grocer.
Meanwhile, Stone is also set to hit the charts with a new single ‘Baby, Baby, Baby’ hitting the scene mid January.
Stone is seen trying a Flake bar while in a recording studio, singing the famous “Only the crumbliest, flakiest chocolate” jingle. Watch it here.
Nicole Kidman won an apology and ’substantial’ damages from the Daily Telegraph over an article that falsely claimed that the face of Chanel No 5 had promoted a rival brand.
The Hawaii-born Australian actress had sued the British newspaper last month over the story which said she’d been openly publicizing perfume Jo Malone, despite having signed a multimillion pound contract with Chanel.
The newspaper has apologized and agreed to pay Kidman’s legal costs as well as undisclosed damages.
The 40-year-old Oscar winner was not at the High Court in London for the settlement. Her lawyer John Kelly told London’s High Court that the article suggested she had acted in an ‘unprofessional and disloyal manner’ by brazenly snubbing Chanel, and indicating she could not be trusted to honor her contractual agreements.
He said Telegraph Media Group Ltd now accepted the allegations were untrue and had established that the source of the article had invented the story.
Meanwhile, The Telegraph’s David Price, told the court that the paper “accepts the allegations are untrue and ought never to have been published”.
Kelly said that Kidman is intending to donate the damages to the United Nations Development Fund for Women for which she acts as a goodwill ambassador. It may be recalled that Kidman headed a UN global campaign last month aimed at stopping violence against women.
Hotel heiress and glamorous socialite Paris Hilton has posed naked in a campaign to launch her luxury sparkling wine ‘Rich Prosecco.’
Paris, 26, wears nothing but a coat of gold paint crawling across California’s Mojave Desert in the ad for her ‘wine in a can.’
Click for larger images:
The drink - which comes in original, passion fruit and strawberry flavours - is described as: “The perfect ’starter drink’ for your night or a special pleasure as a reward at the end of the day.”
The “bubbly blonde” drink was launched in Berlin, Germany earlier this week and is expected to be introduced in the US next year.
Fans will recall that Paris already has her own perfume, jewellery range, shoe collection, bag line and has released a pop album and starred in a number of films.
Czech supermodel Karolina Kurkova is giving her face (and body) to the new Dell XPS One desktop computer.
Victoria’s Secret model Kurkova, 23, was presented as the spokeswoman for Dell One as they unveiled the DellXPS One all-in-one PC in SoHo Manhattan, NYC last week. She follows in the footsteps of former Victoria’s Secret model Gisele Bundchen, who appeared in one Apple Mac vs PC televsion ads.
Dell is marketing four basic models of the One — The Essential One, The Music One, The Performance One and The Entertainment One — prices starting at $1,499. All the four versions feature 20-inch displays, Intel Core 2 Duo processors, 2GB of memory, hybrid analog/digital TV tuner and Microsoft Vista Home Premium.
Well, since most likely you’d be more interested in Kurnova, I just got pictures her fashion shoot for Victoria’s Secret on the island of St. Barts, Lanzarote. Attired in some sun dresses and a white bikini, the European seamstress soaked in the sun posing with a variety of handbags.
Stunning and elegant supermodel Jessica White is Maybelline New York’s newest spokesperson.
With this, she joins the North American cosmetic giant’s prestigious line-up of previous representatives including Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia Stegner and Zhang Ziyi.
“We are thrilled to have Jessica White representing Maybelline New York,” said Serena Giovi, Vice President of Marketing for Maybelline New York. “Her striking beauty and spark for life, makes her a perfect choice for our brand.”
Jessica is elated to be under contract with Maybelline New York alongside one of her favorite models of all time Christy Turlington. “Maybelline products are a part of every woman’s life and I am so honored to represent the African American community for a brand I have grown up with,” said Jessica.
Jessica could be a perfect Maybelline ambassador: she is sophisticated, worldly-wise, and dedicated to causes–she works on a charitable foundation she founded called “Angel Wings” which provides under privileged children in her hometown of Buffalo an opportunity to have new experiences and follow their dreams just as she has.
The catwalk queen is best known for her appearances in the Sports Illustrated Swimsuit Issue (2003–05, 2007) and on the Victoria’s Secret Fashion Show catwalk, beginning in 2006. She’s been dubbed ‘the new Iman’, for her African–American heritage.
Look out for Jessica’s sensational TV and print debut for Maybelline New York in February 2008.
British actress Keira Knightley has made the cover of US magazine Interview’s January issue stripping down to just knickers, black stilettos and the flimsiest of tops.
I guess she just had to do this–Knightley revealed: “We ended up by taking my clothes off. Why does that always happen? Coz I say yes, I suppose!”
Apparently, ‘The Atonement’ actress unveiled her curvy new look in a bid to end the anorexia rumours which have followed her movie ‘The Pirates of the Caribbean.’
The seductive shots were taken by celebrated photographer Sam Taylor-Wood, who, reportedly, was responsible for persuading Keira to lose the corsets–and she started off posing for the celebrity snapper with her kit on.
Keira, 22, spoke to a US talk show of her willingness to strip: “My friends actually have bets on whether I can do a photo shoot and keep my clothes on and I can’t at the moment.
“I find it vaguely liberating. You will probably see pictures of me soon walking down the street naked.”
The British star also said she can’t be held responsible for how teenage girls reacted to her body.
“You could say ‘you’re responsible for girls being anorexic because you are thin’, but I can’t be anything I’m not,” she said. “I don’t believe in role models … I don’t believe that any person can be put up there as being better than any other person.
“Personally, I think I have the right to make as many mistakes as I like without having to feel guilty about a young girl going ‘Wow, you’re making that mistake, so should I’.”
I’m inclined to agree. Mistakes are private stuff. Mistakes are lonely stuff. Even when it comes down to the celebrities.
Swimsuit model. Writer. Activist. TV show host and vegan–Petra Nemcova is now testing other possibilities.
Supermodel Petra Nemcova recently promoted the new Ann Taylor women’s scent labelled “Possibilities.” The Czech model, who recently replaced Gemma Atkinson as the face of La Senza lingerie, launched the new floral fragrance at the Fifth Avenue Ann Taylor shop while meeting and greeting fans.
Ann Taylor is set to give $2 from each purchase to Nemcova’s own charity, the Happy Hearts Fund, started in 2005 to help children affected by natural disasters.
Now, isn’t that heart-warming for the festive season? Wonder if Gemma has anything to say about that.
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******** PROMOTIONS ******** An American kitchen loses its essence if stripped of its kitchen island. With the island holding ovens and basins, the counters can be spared to place food processors. There is often a corner place for the trash can in the island too.
The new campaign, featuring Teri Hatcher and Ashton Kutcher will launch on January 1 and April 1, respectively, will support the fight against cancer, underprivileged women and the promotion of child education.
Oscar-nominated star Queen Latifah, 37, will join the ranks of Kirstie Alley, Valerie Bertinelli, Monica Lewinsky and Cindy Williams by signing on to be the latest celebrity spokesperson for the weight-loss campaign of Jenny Craig. 
The 20-year-old Devon singer, who has sold more than 10 million albums worldwide, will star in commercials for the crumbly chocolate bar which are scheduled to show in the spring.
The Hawaii-born Australian actress had sued the British newspaper last month over the story which said she’d been openly publicizing perfume Jo Malone, despite having signed a multimillion pound contract with Chanel.
The drink - which comes in original, passion fruit and strawberry flavours - is described as: “The perfect ’starter drink’ for your night or a special pleasure as a reward at the end of the day.”
With this, she joins the North American cosmetic giant’s prestigious line-up of previous representatives including Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia Stegner and Zhang Ziyi.
Jessica could be a perfect Maybelline ambassador: she is sophisticated, worldly-wise, and dedicated to causes–she works on a charitable foundation she founded called “Angel Wings” which provides under privileged children in her hometown of Buffalo an opportunity to have new experiences and follow their dreams just as she has.
I guess she just had to do this–Knightley revealed: “We ended up by taking my clothes off. Why does that always happen? Coz I say yes, I suppose!”
“I find it vaguely liberating. You will probably see pictures of me soon walking down the street naked.”
Supermodel Petra Nemcova recently promoted the new Ann Taylor women’s scent labelled “Possibilities.” The Czech model, who recently replaced Gemma Atkinson as the face of La Senza lingerie, launched the new floral fragrance at the Fifth Avenue Ann Taylor shop while meeting and greeting fans.
