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Archive for March, 2008

Tiger in Platinum Clothing

Nike Golf has announced plans to add a new collection to its golf clothing brands - the new Tiger Woods Platinum Collection of Nike golf clothing.

Premium stores across the UK will retail Tiger Woods Platinum Collection of golf clothing starting next month. The design hinges on the distinctive personal insights of best known names in the world of golf, Tiger Woods. The Platinum style is said to reflect the personality of the man.

Tiger Woods in Nike Golf’s New Deal for Platinum Cothing

“Tiger came to us and said that he wanted something that represents a new level of sophistication - apparel that performs and looks good on and off the course,” said Doug Reed, Nike Golf’s global director for apparel and footwear.

“So we worked closely with Tiger on creating an uncompromising, competitive and progressive line of clothing that represents where Tiger is today. We are evolving as Tiger evolves. It’s really an amazing and inspiring process.”

The Tiger Woods Platinum Collection of Nike golf clothing features a brand new concept–“no sew” technology that is supposed to reduce weight and bulk in places like plackets, sleeves and collars, and gives the simple knit shirt a sleek, modern look. The new premium line incorporates Nike’s innovative NikeFIT technology without compromising the luxurious style it renders.

Considering that Tiger has been on the staff of Nike Golf for over a decade, this move is really not a surprise.

Some of the featured offerings in the TW Platinum line include the Dri-FIT Pique Polo (£55), Dri-FIT Jersey Polo (£65) with laser-cut buttonholes and no-sew placket, Dri-FIT Matte Sheen Polo (£60) and TW Platinum pants, pullovers and jackets.

Wonder why I published the image of the Woods couple? Simple. I love looking at Elin’s photo.

Source

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Ashlee Simpson’s Wet Seal Launch to Coincide with Album Release

Ashlee Simpson will launch a collection of tops for teen apparel retailer Wet Seal on the same day as the release her new CD “Bittersweet World,” on April 22.

Ashlee Simpson’s personality, sense of style and album artwork are said to be the inspiration behind the collection. Each piece has the distinctive Ashlee touch and will be priced in line with Wet Seal merchandise.

Ashlee Simpson to launch collection for Wet Seal

“I was inspired by so many fun, wonderful things as I was recording Bittersweet World and it’s been great to carry through those inspirations into these new shirt designs,” said the 23-year-old singer. “I hope my fans love this album and rock out in these shirts!”

To mark the launch of the collection, Wet Seal will also be retailing the much awaited new release from Ashlee–Bittersweet World. Wet Seal operates 494 stores in 47 states, and the CD will be available at all locations, as well as online at wetseal.com.

“Ashlee is a role model for our girl and her fun and flirty sense of style is an inspiration for the line. The goal was to partner with an icon and deliver affordable fashion, and Ashlee is an ideal partner for this,” said Ed Thomas, Wet Seal’s CEO. “We’re excited to see the designs brought to life in our stores and we look forward to Ashlee’s exclusive merchandise being available across America.”

Bittersweet World is Ashlee’s third album and she will tour this summer in support of the release.

Elle Macpherson to Promote Revlon’s Cancer Research

Australian supermodel and businesswoman Elle MacPherson has signed up as the global brand spokesperson for cosmetics giant Revlon.

Elle Macpherson to promote breast cancer research for RevlonMacpherson, 44, will feature in the company’s ad campaigns as well as in its promotion of women’s counselling services and breast cancer research.

“Revlon is an iconic brand, bringing high quality products to women around the world and is complementary to my values,” Macpherson said. “I am proud to join Revlon in its celebration of women and in its long-term commitment and support for education and research to advance women’s health and particularly to fight women’s cancers.”

“Elle’s special qualities as a businesswoman, beautiful and talented model, actress and mother represent the essence of the Revlon brand,” said David Kennedy, Revlon’s president and CEO. Besides Revlon, the company owns other brands such as Almay, Mitchum, Charlie, Bozzano, Gatineau and Ultima II.

Macpherson has made significant inroads in business, fashion, film and television. She manages one of the very popular and grwowing-in-demand brands names in lingerie, “Elle Macpherson Intimates”. She has appeared a record six times on Sports Illustrated Swimsuit Issue covers.

Other celebrities to have represented Revlon include Beau Garrett, Halle Berry and more recently Jessica Alba.

Related post(s):

Elle Macpherson: New Face of WA Sunscreen

Richie’s Gem Up Her Sleeve?

Reality TV socialite Nicole Richie has revealed that she’ll be launching her own jewelry brand.

Nicole Richie to launch own jewelry lineThe 26-year-old first-time mum has teamed up with Mouawad, the same name behind supermodel Heidi Klum’s jewelry line, to design a collection of mix ‘n’ match costume jewelry.

“It’s all costume jewelry. I like to play with jewelry and mix and match. I’m working with this really talented woman named Shelley Gibbs. She’s an artist and she sketches everything,” Richie told People Magazine.

“Everyone’s been really mellow and able to work around my schedule. If I need to go feed the baby, I do it.”

Talking about her newborn daughter Harlow Winter with boyfriend Joel Madden, Richie said, “She gives life a whole new meaning and a whole new purpose.”

Nicole is also an author, actress and singer, who’s also launching a children’s clothing line and insiders say a signature perfume is also in the works.

Rod Stewart Launches Signature Fashion Line

Veteran rocker Rod Stewart takes on Kate Moss, Jennifer Lopez, Victoria Beckham and Lily Allen by launching his own clothing line.

Rod Stewart launches own fashion range

If you’re looking for leopard print and leather, you might be disappointed by the rather sober collection of T-shirts and tracksuit tops for men and women, bearing the rocker’s image. Even toddlers get a dose of Rod with a special baby suit.

The “official Rod Stewart panties”, about $5, are shiny black, emblazoned with red hearts and include the words “Isn’t it Romantic”.

“I shouldn’t think Posh or Kate have much to worry about. Good effort, Rod, but I’d stick to selling records,” said Daily Star fashion expert Clare Taylor.

Daughter Kimberly shares dad’s unique fashion sense with her own clothing line, Pinky Star Fish. Stewart, 63, father of seven, has performed in flamboyant outfits and is married to model Penny Lancaster.

Going Digital on Custom T-shirts

Okay, so you loved Jennifer Love Hewitt’s ‘Save the Future’ T-shirt. Or you belong to a club whose logo you adore. Or let’s say you have a message for the world — or your girfriend. And if you’ve been waiting for the easiest and the most stylish to way to do just that–design your own T-shirts–you now have Sonic Shack.

You can now have your very own custom T-shirt in your favorite style and in the precise shade of color and material, and your very own image. Yes, I’m talking about that image in your hard disk. Upload it to Sonic Shack, place wherever you want on the T-shirt of your choice, size it, add a message if you wish to, change its color and font, insert a funny clip art from Sonic shack’s ready-made library, and bingo, your awesome dream T-shirt is ready. While it’s fun to create, the alternatives are in hundreds, so your personalized T-shirts are is completely unique and the chances seeing another T-shirt like yours on anyone else is almost nil.

Design your own T-shirts at sonicshack.com

When the apparently simple design of the website hides a monster in the range of things it lets you do, even the range of designs and material is enough to blow your mind away. For instance, the product range includes T-shirts, sweat shirts, teens and women’s apparel, posters and vinyl banners, jerseys and other specials. You can even email the design to your family or friends and get a feedback from them before finalizing the design for your custom digital printed apparel.

Order one and get discounts on more custom T Shirts. Sonic Shack is running a 20% discount offer on all items until May 31st — just use the Coupon Code Sonic20 on your order form.

You can now stand out from the crowd — just like your fave celebrity!

Katie Holmes Lines Up with Armani

This should have happened like 2,000 years ago. I’ve been waiting. Anyway, Katie Holmes is finally inspired by her two-year-old daughter Suri to team up with Armani to launch an apparel collection for toddlers.

Katie Holmes to launch kids’ fashion garmentsOK! Magazine has reported that Katie’s first collection will be out as early as Spring 2009. Suri donned a polka dot dress designed by Holmes last year.

“The Katie Holmes for Armani collection will be comparable in price to the Armani ready-to-wear line,” an industry source said. “It will be sold in stores like Saks, Barneys New York and Neiman Marcus. We’re talking very upscale: less expensive than Armani Privé but more than Armani Exchange. These are going to be very high-quality clothes. We’re not talking cheesy Jessica Simpson stuff.”

Saks, Barney’s New York and Neiman Marcus are some of the names expected to be carrying this hot new label, expected to be priced in the Armani ready-to-wear lines. This should be shocking, since Giorgio and the Cruises are close friends. Tom and Katie even wore Armani on their wedding day.

LOST star Lilly Finds Perfume Deal

Evangeline Lilly is the new Davidoff Cool Water woman.

LOST star Evangeline Lilly signs Coll Water Woman perfume deal with CotyLilly, 28, has signed the deal to promote new perfume for Coty Prestige worldwide, except the US (no comments available on that as of writing), starting well before this Fall.

“Cool Water Woman definitely represents the juxtaposition between purity and sensuality, and there’s that sort of fresh newness,” said the superfit Lily. “On top of it, there’s strength that’s underneath it all, that is where sensuality comes from—versus just pure sexiness.”

My readers will recall I blogged Lilly’s LOST co-star, Josh Holloway’s pact to be Davidoff’s men’s fragrance.

Other celebs to sign on with Coty include Halle Berry, Celine Dion, Gwen Stefani, Jennifer Lopez and Sarah Jessica Parker—all of whom have signature fragrance deals.

Related post(s):

Ewan McGregor: Davidoff’s ‘Adventure’ Face

“Lost” Actor Josh Holloway Finds Cool Water

Eva Mendes to Launch CK’s ‘Seductive’ Lingerie Line

Hot on the heels of being unveiled as the face of Calvin Klein’s new fragrance, CK signs up Eva Mendes again–this time for their new underwear line.

Eva Mendes: Calvin Klein’s new faceBeginning this autumn, Eva Mendes will launch the new global advertising campaign for Calvin Klein lingerie, as well as launch Seductive Foundations, CK’s new lingerie collection, said to be designed for women with curvy and full figures.

Mendes has had a long-time association with Calvin Klein, having worked with the brand on several occasions including the Council of Fashion Designers of America’s awards gala. She’s now taking over promoting their underwear range replacing Natalia Vodianova, who was the face of CK’s first ever online campaign last year.

“She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative,” said Tom Murry, president and CEO of Calvin Klein Inc. “We are trying to get across that these new products are for fuller busted, shapelier kinds of women and when we looked at the talent, Eva was right.”

He added that the fact that Mendes spent two spells in rehab last month did not affect their decision to choose her for the underwear campaign.

Related post(s):

Eva Mendes to Front New Calvin Klein Fragrance

Miriam Yeung Joins Jolie for Shiseido

Hong Kong actress Miriam Yeung has signed up as the face of Japanese cosmetics brand Shiseido.

Miriam Yeung for ShiseidoWhile Angelina Jolie appears in Shiseido ads (aired only in Japan) for their powder and liquid eyeliner, Miriam will be their new ambassador for the company’s whitening skincare products in Hong Kong and China. Reputable Hong Kong photographer Angus Chan and creative director Nam Kong directed the long photo shoot.

During an interview with the media, Miriam said she “will need to make sure she uses the product to keep looking beautiful, otherwise (she) will lose out when the time comes to ‘meet the parents’ for real.” Guess she was talking about her blossoming relationship with boyfriend Real Ting.

“I’ve grown up now and I appreciate the concern that everyone is showing me,” she added.

When asked how her love life is at the moment, she pitched for Shiseido, saying it is “whitening.”

Good luck, Miriam!


Mirium Yeung

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