Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for March, 2008
March 29, 2008 · Filed under Fashion Line
Nike Golf has announced plans to add a new collection to its golf clothing brands – the new Tiger Woods Platinum Collection of Nike golf clothing.
Premium stores across the UK will retail Tiger Woods Platinum Collection of golf clothing starting next month. The design hinges on the distinctive personal insights of best known names in the world of golf, Tiger Woods. The Platinum style is said to reflect the personality of the man.

“Tiger came to us and said that he wanted something that represents a new level of sophistication – apparel that performs and looks good on and off the course,” said Doug Reed, Nike Golf’s global director for apparel and footwear.
“So we worked closely with Tiger on creating an uncompromising, competitive and progressive line of clothing that represents where Tiger is today. We are evolving as Tiger evolves. It’s really an amazing and inspiring process.”
The Tiger Woods Platinum Collection of Nike golf clothing features a brand new concept–“no sew” technology that is supposed to reduce weight and bulk in places like plackets, sleeves and collars, and gives the simple knit shirt a sleek, modern look. The new premium line incorporates Nike’s innovative NikeFIT technology without compromising the luxurious style it renders.
Considering that Tiger has been on the staff of Nike Golf for over a decade, this move is really not a surprise.
Some of the featured offerings in the TW Platinum line include the Dri-FIT Pique Polo (£55), Dri-FIT Jersey Polo (£65) with laser-cut buttonholes and no-sew placket, Dri-FIT Matte Sheen Polo (£60) and TW Platinum pants, pullovers and jackets.
Wonder why I published the image of the Woods couple? Simple. I love looking at Elin’s photo.
Source
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March 27, 2008 · Filed under Fashion Line
Ashlee Simpson will launch a collection of tops for teen apparel retailer Wet Seal on the same day as the release her new CD “Bittersweet World,” on April 22.
Ashlee Simpson’s personality, sense of style and album artwork are said to be the inspiration behind the collection. Each piece has the distinctive Ashlee touch and will be priced in line with Wet Seal merchandise.

“I was inspired by so many fun, wonderful things as I was recording Bittersweet World and it’s been great to carry through those inspirations into these new shirt designs,” said the 23-year-old singer. “I hope my fans love this album and rock out in these shirts!”
To mark the launch of the collection, Wet Seal will also be retailing the much awaited new release from Ashlee–Bittersweet World. Wet Seal operates 494 stores in 47 states, and the CD will be available at all locations, as well as online at wetseal.com.
“Ashlee is a role model for our girl and her fun and flirty sense of style is an inspiration for the line. The goal was to partner with an icon and deliver affordable fashion, and Ashlee is an ideal partner for this,” said Ed Thomas, Wet Seal’s CEO. “We’re excited to see the designs brought to life in our stores and we look forward to Ashlee’s exclusive merchandise being available across America.”
Bittersweet World is Ashlee’s third album and she will tour this summer in support of the release.
March 27, 2008 · Filed under Charity, Cosmetics
Australian supermodel and businesswoman Elle MacPherson has signed up as the global brand spokesperson for cosmetics giant Revlon.
Macpherson, 44, will feature in the company’s ad campaigns as well as in its promotion of women’s counselling services and breast cancer research.
“Revlon is an iconic brand, bringing high quality products to women around the world and is complementary to my values,” Macpherson said. “I am proud to join Revlon in its celebration of women and in its long-term commitment and support for education and research to advance women’s health and particularly to fight women’s cancers.”
“Elle’s special qualities as a businesswoman, beautiful and talented model, actress and mother represent the essence of the Revlon brand,” said David Kennedy, Revlon’s president and CEO. Besides Revlon, the company owns other brands such as Almay, Mitchum, Charlie, Bozzano, Gatineau and Ultima II.
Macpherson has made significant inroads in business, fashion, film and television. She manages one of the very popular and grwowing-in-demand brands names in lingerie, “Elle Macpherson Intimates”. She has appeared a record six times on Sports Illustrated Swimsuit Issue covers.
Other celebrities to have represented Revlon include Beau Garrett, Halle Berry and more recently Jessica Alba.
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March 26, 2008 · Filed under Jewelry
Reality TV socialite Nicole Richie has revealed that she’ll be launching her own jewelry brand.
The 26-year-old first-time mum has teamed up with Mouawad, the same name behind supermodel Heidi Klum’s jewelry line, to design a collection of mix ‘n’ match costume jewelry.
“It’s all costume jewelry. I like to play with jewelry and mix and match. I’m working with this really talented woman named Shelley Gibbs. She’s an artist and she sketches everything,” Richie told People Magazine.
“Everyone’s been really mellow and able to work around my schedule. If I need to go feed the baby, I do it.”
Talking about her newborn daughter Harlow Winter with boyfriend Joel Madden, Richie said, “She gives life a whole new meaning and a whole new purpose.”
Nicole is also an author, actress and singer, who’s also launching a children’s clothing line and insiders say a signature perfume is also in the works.
March 26, 2008 · Filed under Fashion Line
Veteran rocker Rod Stewart takes on Kate Moss, Jennifer Lopez, Victoria Beckham and Lily Allen by launching his own clothing line.

If you’re looking for leopard print and leather, you might be disappointed by the rather sober collection of T-shirts and tracksuit tops for men and women, bearing the rocker’s image. Even toddlers get a dose of Rod with a special baby suit.
The “official Rod Stewart panties”, about $5, are shiny black, emblazoned with red hearts and include the words “Isn’t it Romantic”.
“I shouldn’t think Posh or Kate have much to worry about. Good effort, Rod, but I’d stick to selling records,” said Daily Star fashion expert Clare Taylor.
Daughter Kimberly shares dad’s unique fashion sense with her own clothing line, Pinky Star Fish. Stewart, 63, father of seven, has performed in flamboyant outfits and is married to model Penny Lancaster.
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