Archive for June, 2008
June 23, 2008 · Filed under Home
Bubbly host of The Learning Channel’s “Trading Spaces” Paige Davis has taken on as the new spokesperson for R.C. Willey Home Furnishings.
The campaign, which premiered Sunday, includes television, radio, billboard, print, Internet and interactive advertisements, and is built around the theme, “Your Home, Your Way.”
“People know Paige from TV and trust her as someone with style, taste and flair,” said Jeff Child, president of R.C. Willey. “Those attributes make her the perfect personality to embody the R.C. Willey brand. She is bright, charming and fun–and will make our customers feel at home.”
“Paige is perfect,” commented Clark Yospe, R.C. Willey marketing VP. “She’s bubbly, well thought of, not intimidating. She’s really fun.”
Apparently Davis is thrilled too. “I love working with R.C. Willey! It’s important to me to work for a store that carries items I actually want to put in my own home, and R.C. Willey totally fits the bill,” she said. “I had so much fun with these commercials. I felt like I was able to bring my own voice to the spots, and I hope that works well.”
Davis, 38, is currently working on 24 new episodes of “Trading Spaces,” scheduled to air on TLC this fall. The show, which premiered in 2000, claimed an average of 4 million viewers at its peak.
June 21, 2008 · Filed under Charity
“The Hills” star Lauren Conrad has partnered with mark, the beauty and fashion boutique brand of Avon Products, Inc. to create the Girls m.powerment Campaign, a campaign committed to preventing the cycle of dating abuse and partner violence.
“It is a privilege for me to be partnering with mark on the Girls m.powerment Campaign,” said Conrad. “Young women between the ages of 16 to 24 experience the highest rates of intimate partner violence. As a twenty-two year old, this statistic made me realize how important it is to let girls my age, know that they can be empowered to prevent this from happening in their lives.”
As a part of the program, Conrad is also creating the “Have a Heart” necklace from which 100% of the net profits will be donated to help raise funds and awareness for the cause. The necklace will retail for $22–out of which $19.80 from the sale of each necklace will be donated to the cause–and will be available from September 16th, 2008 to April 28th, 2009 through mark representatives and online at meetmark.com.
Related post(s):
Lauren Conrad Launches Fashion Collection
Avon Marks Lauren’s 21st Birthday
June 21, 2008 · Filed under Accessories
Tennis ace Maria Sharapova’s four-year contract with Sony Ericsson as their first global brand ambassador manifested itself yesterday with the launch of the “The Maria Sharapova Design Collection”.
“Working on this collection was an opportunity that I could not turn down,” said Sharapova, who recently turned 21 . “Sony Ericsson helped me create a collection of mobile phone accessories that I know people will use. And I wanted to add my touch to each item. People want style, fashion and glamour, and with this collection I know that they’ll have it.”
“I am looking forward to using the collection with my Sony Ericsson T303 which is equally as stylish and great to listen to music on when I exercise and when I like to relax after a match,” the current World No. 3 added.
The sports themed collection includes a tennis Courtside Case, a compact Exercise Case for trips to the gym, the Party Bag for her evening out in town, and the Travel Wallet.
The Maria Sharapova Design Collection will be available in the market in the third quarter of the year.
Related post(s):
Maria Sharapova to Speak for Sony Ericsson
June 21, 2008 · Filed under Jewelry
Sterling silver. The very name evokes feelings of elegance, flamboyance and even celebrity inspired style. When I read about the penchant for silver jewellery of top celebs like Mary-Louise Parker, Ashlee Simpson, Cher and Mischa Barton, I also wonder while sterling sterling silver is beautiful, how affordable is it?
It was then I discovered keysilver.co.uk. This online silver jewellery company has been in operation just more than a couple of years, but is growing from strength to strength offering an assortment of top quality jewellery at very affordable prices. The entire range has a minimum millesimal fineness of .925, which just refers to its high quality (min. 92.5% pure silver). And that’s just about as good as it can get!
The website presents an extremely user-friendly interface with a rather minimalist design which actually lets you focus on the jewellery piece rather than fancy site embellishments. What I particularly liked was that there’s no ambiguity about what they offer. Broadly, the offerings include bangles, bracelets, necklaces and pendants.
Each section has thumbnails of the designs along with a brief description, which you can click to view the images in larger detail as well as get more information on the item. For instance, browsing through the silver bracelets section, I clicked on the “Silver bracelet with coloured hearts decorated with flowers” and learned it has a heart loop and bar fixing. It could very well be a fun summer accessory!
And so with the sterling silver pendants. Browsing through this category, I found an extremely creative selection in some of the latest styles. However, I couldn’t help but feel the styles are a bit Oriental. It’s fine if you like Thai jewellery, because several pieces have a hint of intricate Far East design. Then again, you’ll also find elegantly simple, yet mesmerising designs like the Black Spinel Heart Pendant shown here.
You may not be able to find the silver pendants in retail stores since, firstly, they are not produced in bulk (which adds to their uniqueness factor) and secondly, they are sourced direct from jewellery makers in Thailand. The pendants also come with a standard 16-inch silver chain, but you have the option to choose a longer length.
Key Silver claims to process and ship orders within 24 hours because all the jewellery listed on the website is stocked in in-house. The UK company ships worldwide and delivery is free.
June 20, 2008 · Filed under Sports
Silverstone has announced that Miss Great Britain Gemma Garrett will be the female spokesperson for 2008 Formula One British Grand Prix.
Gemma, 26, who is casted alongside the Hollywood action star Dolph Lundgren in Direct Contact (due for release in Autumn 2008), said, “I’m very honored to have been named the Female Face of the British Grand Prix. So much has been happening since I was crowned Miss Great Britain and this is very exciting. I will be attending the British Grand Prix on 6 July. I’m really looking forward to cheering on the three British drivers*.”
“I’ve never been to the Grand Prix before so it should be an amazing experience,” the Belfast girl added. “I can’t wait.”
Incidentally, 2008 marks 60 years since the first ever British Grand Prix at Silverstone and the Northamptonshire circuit will be looking forward to Gemma boosting the galmour of the occasion. I’d trust her to just that, if these images are any indication.
*Lewis Hamilton, David Coulthard and Jenson Button
[Click to View]
Related post(s):
Gemma Atkinson Adds New Curves to British GP
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