Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for February, 2009
February 11, 2009 · Filed under Beach/Swim Wear
Israeli model, Bar Refaeli is cover girl for 2009 Sports Illustrated Swimsuit issue.
The issue was unveiled at the David Letterman show last night; the issue hits newsstand today… or you can get it here:
Previous SI Swimsuit issue girls:
Marisa Miller is 2008 SI Swimsuit Cover Girl
Beyonce Adorns SI’s Swimsuit 2007 Cover
More Bar Refaeli stories and pictures:
Bar Refaeli to Showcase M&S’ Valentine’s Lingerie Range
No Curves Barred
February 7, 2009 · Filed under Apparel
Singer-actor Hilary Duff has announced a design partnership with international fashion brand DKNY to produce signature rocker-chic pieces for the Femme for DKNY Jeans collection.
“I took time finding the right fashion house to collaborate with in a design partnership,” said Duff, 21. “I have always adored and worn DKNY jeans, so it made perfect sense to reach out to them.”
“We hit it off immediately, sharing a design vision offering something special for young women like me,” the Lizzie McGuire star added.
The collection is said to mix rocker chic with a soft touch, featuring innovative ideas, unexpected details and multiple functions, with each piece unique and designed to make a statement. The denim line also reflects the multi-platinum singer’s love of feminine elements like poppies, sequins, and shine, mixing them with with tougher vinyl, menswear fabrics and motorcycle details.
The retail price range for the collection set for an August 2009 launch is $39 for a tee to $129 for an outerwear piece.
DKNY lovers will recall that Jumper star Rachel Bilson modeled for her own DKNY denim line in July 2008.
Related post(s):
Rachel Bilson to Design Jeans for DKNY
February 4, 2009 · Filed under Athletic Gear
Paraguayan athlete Leryn Franco has signed up with Nike to be the face of a campaign advertising signature sportswear.
According to Paraguayan newspaper ABC Color, “In February 2009, Nike launched the campaign in Europe as Leryn image, so that the Paraguayan is shown on all the brand stores and in magazines.”
The 26-year-old sportswoman, who was runner-up Miss Paraguay 2006, specializes in javelin throw, with a personal best throw at 55.38 meters. Franco did participate in the 2008 Beijing Summer Olympics, but finished 51st overall, throwing 15 meters short of her best record.
Okay, she didn’t win a medal, but who cares? I don’t, and apparently neither does Nike.
Do I have a single picture of Franco throwing javelin here?
Watch a video clip of Leryn’s Nike photo shoot
February 4, 2009 · Filed under Fragrances - Female
Pop singer-songwriter and actor Jesse McCartney is all set to launch his very own women’s perfume called Wanted in collaboration with fragrance marketer First American Brands Inc.
We’re just getting a sneak peek at the advertising and promotional campaign, allegedly costing upward of $7.5 million. The bottle design, which is almost like a tribute to the tear drop of a heartbroken teen, is intended to have a sophisticated feel, according to Olesya Ianovitch, marketing director for First American Brands.
The 21-year-old performer has revealed that the perfume was created in cooperation with the house of Drom, with a sweet-fresh combination of bergamot, with jasmine and rose in the heart, finishing with cedar, musk and chilled apple.
The eau de parfum will be available in a 3.4-oz. version priced at $55 and a 1.7-oz. size for $45. The campaign, aimed at 21 to 30-year-old’s, will showcase McCartney in print advertising, an online marketing campaign and personal appearances.
Related post(s):
Jesse McCartney: Bongo’s First Male Spokesperson
February 3, 2009 · Filed under Athletic Gear, Sports
Olympic gold medalist and two-time NCAA women’s basketball champion Candace Parker will star in the new Adidas’s “Me, Myself” campaign for women.
Adidas has announced that it will host an enter-to-win promotion encouraging women to share their real stories about training struggles and successes. Three winners, whose inspiring stories receive the most votes will star in the new women’s “Me, Myself” campaign alongside Parker, and will also pose for photos will be used in the in-store and online at adidas.com/women.
“Adidas presented this project early on and it really hit home for me. It was a determining factor in my decision to join the Adidas family,” said Parker, 22. “It celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible.”
“This campaign speaks volumes to all women because it demonstrates that whether you train professionally as a basketball player or enjoy recreational tennis, we all face the same challenges and triumphs,” the forward player for Tennessee added.
Adidas Sports Performance, shopadidas.com, Dick’s Sporting Goods, Hibbett Sport, Sports Chalet and Scheel’s stores, and Paragon Sports in NYC are some of the top retail stores participating in this campaign.
This is indeed an innovative and inspiring move by Candace. A high-five for her!
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