Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for June, 2009
June 26, 2009 · Filed under Hair Care
Israeli supermodel Bar Refaeli will be the new face of hair care firm Garnier Fructis, for a new line it’s introducing by the end of this month.
Refali will represent the Triple Nutrition hair care and Anti-Humidity hairspray collections in her role as the new spokesperson.
“I like Garnier and have been using their products for several years,” Refaeli, 24, said.
“Their products and ingredients fit my lifestyle perfectly – helping me keep my hair strong, healthy and shiny. It’s such an honor to be the spokesmodel for Garnier Fructis’ new launches,” she added.
The sentiment was reflected equally warmly by Maybelline New York/Garnier president David Greenberg, who said: “We are thrilled to be partnering with such a beautiful woman inside and out. Not only does Bar Refaeli have beautiful hair that’s in line with what the Garnier Fructis products represent, but she embodies Garnier’s overall focus on healthy beauty and a positive mindset.”
The gorgeous, breath-taking, stunning, dazzling, striking beauty has been hitting headlines lately — gracing fashion magazine covers as well as representing several other top brands, including Reebok.
In case you missed her latest cover photos, here are some to help you catch up with this speeding seductress:
More Bar Refaeli pictures and stories:
Bar Refaeli on 2009 SI Swimsuit Cover
No Curves Barred: Refaeli in Hurley’s Sporting Lineup Campaign
Bar Refaeli to Showcase M&S’ Valentine’s Lingerie Range
Bar Refaeli is the Spring/Summer Face of Accessorize
June 19, 2009 · Filed under Beach/Swim Wear, Lingerie
Australian-born, New York-based hottest rising star on the celebrity brand modeling horizon, Jessica Hart has moved on from being a cover girl for glossies — she’s just been named the face of US lingerie brand Victoria’s Secret and Australian swimwear company Seafolly.
Though Hart’s modeling career closely follows that of her Australian counterpart Miranda Kerr, she’s getting to be known down under just now. Hart, 23, recently did Seafolly’s photo shoot for its international campaign on a private island off the coast of Cairns in Queensland, Australia.
(Recall then 19-year-old Catherine McNeil was modeling Seafolly beach and swimwear just under a year ago?)
I can’t wait to the photos, but then word has it that Victoria’s Secret is toning down the sexy aspect of lingerie ads… but I figure with Jessica in front of the camera, that could be a hard thing to do.
Hart has also talked about launching her own designs. “I’m also in talks with people to design my own line of clothes in collaboration with a charity, but I can’t say much on that right now,” she said.
Obviously she’s expanding her resume, so she’s the one to watch out for, as these pictures from Sports Illustrated’s 2009 Swimsuit Issue prove beyond any doubt:
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June 18, 2009 · Filed under F & B, F & B
Wanna team up with KFC’s Colonel Harland Sanders? Here’s how — Kentucky Grilled Chicken is looking for a new face to promote its new grilled recipe, and to promote it, KFC has joined forces with MySpace to discover who in the wide world is the ultimate KFC Grilled Chicken (KGC) fan.
To get to pose alongside the colonel, all you got to do is submit a video that shows why you think you’re the greatest KGC fan at myspace.com/unthinkfc. Besides the honor of posing for KFC, you also get a lifetime supply of grilled chicken (estimated value: $13,000 in gift checks).
“For decades, our founder Colonel Sanders has been the face of our world famous fried chicken,” said Javier Benito, executive vice president of marketing and food innovation for KFC.
“With the launch of our second secret recipe, we’re encouraging all chicken lovers, grilled and fried, to showcase why they are the ultimate KGC fan and should be the new face of Kentucky Grilled Chicken.”
The finalists will be announced on July 25, and the world will start voting on the brand’s new KGC ambassador on August 1.
Give it a shot, guys. Don’t be… ahem, chicken!
June 13, 2009 · Filed under Fragrances - Female
Product: Italian fashion designer Alberta Ferretti’s signature perfume
Producer: American Cosmetic giant Elizabeth Arden
Presenter: German supermodel Claudia Schiffer
The stellar combination will come to life when this autumn when the campaign kicks off.
The perfume is ‘inspired by the sensuality of a woman’, said Ferretti, which is why ‘Claudia was a natural fit for the first campaign’, shot recently by Mert and Marcus.
Ferretti said she looked to the women who wear her fashion for inspiration.
“Claudia is a beauty icon and a woman whose sensuality comes from her unique and inimitable personality,” said Ferretti of Schiffer, who, according to Ferretti, is “modern, has style and sophistication, and most importantly, identity.”
Ferretti continued: “Claudia is a beauty icon and a woman whose sensuality comes from her unique and inimitable personality. Possessing awareness and strength, she expresses the qualities that every woman desires. Claudia represents the woman for whom my fashion and fragrance is designed.”
Schiffer, 38, who’s appeared on over 500 magazine covers, has responded quite warmly: “It’s an honor to be chosen as the face of the Alberta Ferretti fragrance. Alberta and I have worked together for many years and it’s wonderful to be able to collaborate on this exciting project together.”
“Alberta’s designs always embody femininity and elegance which are reflected in this fragrance,” she added.
Ron Rolleston, executive vice president, global marketing at Elizabeth Arden, collaborated with Ferretti to create the new fragrance.
“We believe we have created a fragrance that expresses the brand values which emanate from Alberta’s rich creative experience,” said Rollenston. “It was important that we stay true to those values in selecting a face for this sophisticated new fragrance. In Claudia Schiffer we have found an ideal visual representation for the brand.”
The fragrance and campaign is set to launch in Europe this Fall.
Some more pictures of Claudia Schiffer from Vogue UK (April 2009) and Vogue Espana (July 2008):
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Related post(s) and more photos of Claudia Schiffer:
Claudia Schiffer to Feature in YSL Campaign
Claudia Schiffer Channels Back to Chanel
June 10, 2009 · Filed under Fashion Line
The way I see it, it had to happen — always figured only Emma Watson has the genuinely classic bewitching beauty to match the creative genius of Burberry fashions. And it did. Emma Watson is being featured by Burberry in a campaign for its Fall line.
“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry’s creative director, Christopher Bailey. “I wanted the images to represent the rich history and modernity of Burberry while reflecting a quiet beauty, timelessness and strength that is particularly significant today.”
“Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames,” he added.
“I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.”
Shot by celebrity photographer Mario Testino, on location at Westminster Abbey, the Houses of Parliament and Big Ben, you can’t miss seeing that the Hermione we came to know as a nine-year-old, is now 19 and is fast becoming more mature, more fashionable… and well, more rich with what’s said to be a six-figure deal with Burberry.
A couple of Emma Watson’s ads for Burberry:
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Related stories and more photos of Emma Watson:
Emma Watson Face of Burberry, Shoots for ‘Crash’
Enchanting Emma Takes On Chanel Concoction
Emma Watson: The Next Chanel Girl?
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