Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for August, 2009
August 29, 2009 · Filed under Fragrances - Female
Reality star-designer-celebrity blogger Kim Kardashian has just acquired a new avatar — that of a fragrance creator, teaming up with 50 Cent’s perfume brand Lighthouse Beauty.
Photo courtesy: kimkardashian.celebuzz.com
Yet burning fresh from her cover and photo shoot with YRB magazine (photo above), Kim is not losing time looking back. She’s all set to launch an as yet unnamed scent which will hit the stores next spring.
The 28-year-old brunette apparently loved working with Lighthouse Beauty. As she told WWD:
“Collaborating with Lighthouse Beauty was a really creative, innovative process.
“What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am.”
More stories and photos of Kim Kardashian:
Kim Kardashian Does a Brooke Shields with Radar
Kim Kardashian on the Fragrance Trail
Kim Kardashian’s Curves Say It All for Bongo
Khloe Kardashian is PETA’s Latest Anti-Fur Pet
August 28, 2009 · Filed under Accessories, Fashion Line, Footwear, Sports
Tennis celebrity Maria Sharapova has unveiled her Maria Sharapova by Cole Haan collection of handbags and footwear at Rockefeller Center in New York City.
The triple Grand Slam winner (Wimbledon 2004, US Open 2006 & Australian Open 2008) apparently came up with her own fashion designs while she was recouping from a shoulder injury and skipped the tennis route for a while.
Sharapova’s collaboration with fashion brand Cole Haan, which was announced last year, began with sketches, mood boards, and inspirations from the tennis star. Maria infused aspects of her playful personality into every detail of the line from the polished buckles of the shoes, to the leather wrapped chain straps of the handbags.
The Maria Sharapova by Cole Haan footwear collection, featuring Nike Air technology, includes a ballet flat, an ankle-wrapped stiletto, a flat over-the-knee boot, an ankle bootie and a strappy platform sandal. Prices start at $138, going up to $328.
The handbag collection includes a small frame clutch, a lambskin hobo, and Maria’s signature chain-link satchel in a range of eye-catching colors. Each silhouette is characterized by an oversized pleating detail, creating a luxe, yet casual feel. Prices range from $248 for a convertible clutch to $428 for a lambskin hobo.
The tennis star-cum-fashion designer, who’s 6-foot-2 tall, and yet loves wearing stiletto, said:
“It’s my hope that other young women will embrace the spirit of the collection; it’s fun, chic, fashionable and most importantly, able to take you from day to night.”
“Everyone loves Maria. It’s great to be working with her and adding a new dimension to Cole Haan’s history,” said Jim Seuss, CEO of Cole Haan, a subsidiary of Nike.
Seeded 29 at the US Open 2009, Sharapova will be playing unseeded Tsvetana Pironkova of Bulgaria, on the first round at Flushing Meadows next week.
Check out a couple of Maria’s handbag designs:
More on Maria and more photos of Maria Sharapova here:
Sharapova: Collaborator for Cole Haan Collection
Sony Ericsson Unveils Maria Sharapova Design Collection
Maria Sharapova to Speak for Sony Ericsson
August 27, 2009 · Filed under Cosmetics, Hair Care
The British X Factor judge Cheryl Cole has just signed up to be the spokeswoman for beauty brand L’Oreal Paris’ new hair care range called Elvive Full Restore 5.
In a deal believed to be worth more than $850,000 to start with, Cole will promote L’Oreal’s Restore 5 which is expected to strengthen, soften, thicken, revitalize and add shine to hair.
The 26-year-old Girls Aloud celebrity, who also graced the cover of the February 2009 issue of British Vogue, said:
“I have always loved the brand and have always wanted to say the iconic phrase ‘Because you’re worth it’ so to be given that opportunity is absolutely amazing.
“Every woman has the right to feel beautiful.”
“Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK,” said Gail Tait, L’Oreal Paris general manager.
I think Cheryl is just the right kind of pretty, petite and sassy girl who’ll fit the L’Oreal’s advertsing campaign to a T.
What do you think? To help you decide, here are some photos of Cheryl Cole:
[Go ahead and feel free to click and zoom in on her – she won’t bite. Unfortunately.]
Other celebrities with L’Oreal Paris brands:
Kate del Castillo Signs Up with L’Oreal Paris
L’OReal Hits Out with Pinto, Lilly and Banks
Elizabeth Banks New Face of L’Oréal Paris
SA Star Terry Pheto is Face of L’Oreal Paris
Hathaway Hacks a Way with Lancôme
LOST star Matthew Fox to Speak for L’Oreal Paris
August 21, 2009 · Filed under Apparel, Fashion Line
American fashion model Elettra Wiedemann is appearing in Fall 2009 campaigns for denim creations by Dutch brand G-Star RAW, which is known for its fashionable ‘ultra’-urban clothing.
If you asked me, Wiedemann’s the one to watch out for to make it big in the celebrity fashion scene. She’s pretty, young and can rise to any occasion, especially if you see her modeling for G-Star and Lexus and Versace (photos below).
Elettra, 26, has a Italian and Swedish descent, besides a dual German and American nationality and is perfectly poised to endorse the global brand G-Star jeans and other denim apparel, especially with her ‘detached’ look.
The gorgeous granddaughter of Swedish actress Ingrid Bergman was shot by renowned photographer Anton Corbijin for G-Star RAW’s Fall campaign.
Feel free to click and zoom in on Elettra… she won’t bite. She won’t bite. Unfortunately.
August 16, 2009 · Filed under Fragrances - Female
R&B singer Mariah Carey has once again teamed up with fragrances leader Elizabeth Arden to produce and launch her third signature scent for women called “Forever”, set to hit about 2,000 department and specialty stores next month.
This is the third year in succession that Carey is launching her Mariah Carey brands, with M by Mariah Carey in September 2007, followed by the ‘flirty’ Luscious Pink in June 2008, and now Forever.
“I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time,” Carey, 39, was quoted as saying by WWD.
Obviously Elizabeth Arden thinks so, too. Joel Ronkin, EVP & GM North America Fragrances Elizabeth Arden, said in the company’s fourth quarter 2009 earnings call: “That [the new perfume] will capitalize on her popularity and the success of her two fragrances that she’s previously launched both M and Luscious
Pink.”
“When we work with celebrities, we aim to put together a project which is representative of their life,” said Ron Rolleston, EVP for global fragrance marketing at Elizabeth Arden.
“Mariah’s happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She’s got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”
The eau de parfum comes in three sizes — 1 oz ($42), 1.7 oz ($55) and 3.3 oz ($65), while the 0.5-oz parfum sells for $250, and the 6.8-oz body lotion for $28.
We should be able to check out the print ads in October fashion, beauty and lifestyle magazines, including Elle, Vogue, Glamour and In Style, while a TV commercial is scheduled for the gift-giving season.
Word is out that Arden will promote the scent leveraging Carey’s 1.7 million followers on Twitter and 700,000 Facebook fans.
Other Mariah Carey post(s) and photos:
Mariah Carey Launches ‘Flirty’ Luscious Pink
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