Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for December, 2009
December 30, 2009 · Filed under Fragrances - Female
Eva Longoria Parker, the not-so-desperate housewife, will launch her own brand of eau de parfum called Eva by Eva Longoria, come this Spring.
“I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” said Longoria Parker.
“So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”
“Eva was involved from Day One with all aspects of the project,” said Jerome Falic, CEO of Duty Free Americas, parent company of Falic Fashion Group, in collaboration with whom the scent was developed.
“At the end of the day, it’s about Eva. She wanted something different, so we designed quite a few different [versions].”
“I never knew how complicated it was to create a unique scent that hasn’t already been done,” Longoria Parker added.
“But I enjoyed the process.”
The 1.7 oz bottle will carry a tag of $45, while the 3.4 oz bottle will be $58, and will top retailers such as as Macy’s and Dillard’s.
More stories and pictures of Eva Longoria Parker:
The Parkers Get Cozier in London Fog
Eva Longoria Parker to Pitch Heineken
Eva Longoria Parker’s ‘Green’ Move
Eva Longoria Launches M&M’s Premiums
Eva Longoria Set to Launch Hollywood Bistro
Eva Longoria Works Up Stylish Sweat
Eva Shoots for Bebe Sport
December 13, 2009 · Filed under Sports
Golf world number one Tiger Woods will not be shaving with top shaving brand Gillette any more soon — at least not in advertisements.
As Woods’ public announcement of ‘infidelity’ towards wife Elin Nordegren picked up momentum yesterday, Boston-based Gillette, a unit of Procter & Gamble, became the first company to cancel the sponsorship, dealing what could be the first blow to the golfer’s $1 billion corporate empire.
However, the word is Gillette is not hacking all ties with Woods.
“Tiger is still part of Gillette,” said Gillette spokesman Mike Norton. “We support him as he takes a break from his professional career and that’s why we’re supporting him by limiting his role in our marketing programs.”
That appears to be fair enough, but what surfaces now is the question about how Woods’ other sponsors will react? Will Gillette’s decision to ‘temporarily’ stop using Woods set off similar knee jerk reactions in other top sponsors such as General Motors, Titleist, General Mills, American Express, Accenture, Nike, Gatorade… ?
Read more about Tiger Woods’ brand endorsements:
Tiger in Nike’s Platinum Clothing
Thierry Henry, Tiger Woods and Roger Federer: “Gillette Champions”
Gatorade Ideal Match for Tiger Woods
December 11, 2009 · Filed under Accessories, Fashion Line, Footwear
Dutch supermodel Lara Stone is luxury leather goods and fashion brand Louis Vuitton’s new face for its Spring 2010 range.
The supermodel is throwing a super seductive pose amid doves, a patch of grass (isn’t green the color lately?) and ferns, and of course, Louis Vuitton bag and shoes on her 5′10″ body.
The August 2009 face of W magazine sports a Brigitte Bardot look, according to Antoine Arnault, Vuitton’s communication director.
“After two seasons with such a huge star, artistic director Marc Jacobs decided to take a breather and work with a model — and not just any model,” said Arnault.
“It’s the choice of a new supermodel. She clearly has a Brigitte Bardot look.” Well, Lara certainly has that sexy pout, no two thoughts about that.
With this, Stone, 25, has replaced pop celebrity Madonna as Vuitton’s spokesperson, while also following in the footsteps of celebs such as Sean Connery, Keith Richards and Mikhail Gorbachev.
The sexy shots by top Dutch photographer Desiree Dolron are set to appear in fashion glossies next month.
Check out a couple of behind-the-scenes photos of Lara Stone at the campaign photo shoot:
(Feel free to click and zoom in on Lara… she won’t bite. Unfortunately.)
Photos courtesy: Louis Vuitton
December 8, 2009 · Filed under Cosmetics, Hair Care
Inglorious Basterds star Diane Kruger apparently is taking it easy with Hollywood for now — after signing up with cosmetics brand L’Oreal Paris to model its latest line-up of hair care, hair color and make-up.
“A highly accomplished actress, Diane Kruger has won us over with her personality, natural grace and elegance,” said Vianney Derville, international general manager of L’Oreal Paris.
German actress Kruger, 33, seems to reciprocate his sentiments. “I am delighted to be joining the other L’Oreal Paris spokespeople, an extremely talented, widely-admired group of people,” said Kruger.
Sources say L’Oreal is particularly pitching Kruger for its latest foundation called Mat’Morphose.
Check out one more of the best, most seductive photos of Diane Kruger I could find. Feel free to click and zoom in on Diane… she won’t bite. Unfortunately.
What do you think of these other beauties who have recently signed up with L’Oreal Paris? Check them out… complete with photos here:
Cheryl Cole to Pitch L’Oreal Paris’ Hair Restore
Kate del Castillo Signs Up with L’Oreal Paris
L’OReal Hits Out with Pinto, Lilly and Banks
Elizabeth Banks New Face of L’Oréal Paris
SA Star Terry Pheto is Face of L’Oreal Paris
LOST star Matthew Fox to Speak for L’Oreal Paris
December 4, 2009 · Filed under Beauty, Cosmetics
Acclaimed beauty brand Lancôme has just announced that Oscar-winning celebrity Julia Roberts is its latest international spokesperson.
“By her remarkable personality and career, Julia Roberts is an emblematic woman of her time,” said Youcef Nabi, president of Lancôme International.
“Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible,” Nabi added.
Roberts, 42, will be seen in 2010 in Eat, Pray, Love, in which she stars as Elizabeth Gilbert opposite James Franco as well as in the multi-starrer Valentine’s Day, directed by Garry Marshall, who also directed Roberts in Pretty Woman (1990).
How well do you think Julia Roberts with some of the other Lancôme faces featured in Celebrity Brands? Check them out:
Anne Hathaway Gives a ‘Magnifique’ Performance
Arlenis Sosa: Lancôme’s Latest Lure
Uma Thurman Sues Lancôme
Lancôme Signs On Juliette Binoche & Laura Morante
Clive Owen: Now the Evergreen Brooder
Kate Winslet is Celebrity Spokesperson for Lancome
