Home Contact Syndication

Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle


Archive for June, 2010

The Relationship Between Celebrities and Fashion Brands

by Pauline Goodman

If there’s anything that has gone hand in hand for years, it’s the world of celebrity and the world of fashion. Whether you’re paying attention to certain designers swathing their favorite celebrities in couture brands or are keeping up with the ever-expanding Gaga empire and its foray into fashion, it’s never gotten old..

Everyone–from musicians to artists–has managed to score exclusive deals with designers eager to outfit them for the stage or screen, and everyone knows that the first questions being asked on the red carpet are often “who are you wearing?”

Even Monica Lewinsky’s first move after the 1990s Bill Clinton drama was to try to launch a handbag line; that’s a savvy businesswoman.

While it might have once been a unique idea for celebrities to not just sport the colors and wares of a favorite designer but to strike out on their own as the talent, today it’s becoming more commonplace.

Whether it’s rapper Sean “P. Diddy” Combs and his line Sean Jean or Madonna and her daughter Lourdes launching their own clothing line for teenagers and juniors, it seems like the concept of getting into the business of clothing is becoming as commonplace as releasing a Christmas album or a fragrance. And while there are some serious celebrity missteps, sometimes people actually manage to succeed at taking on the challenge of designing clothing.

It seems like those who have the best luck at combining the world of celebrity with fashion lines that actually work are native New Yorkers, and it’s definitely not just musicians who are getting into the game. Acclaimed and somewhat quirky actress Chloe Sevigny has managed to succeed quite admirably with her line of clothing for Opening Ceremony.

Though the inspirations are rather mid-1990s, the execution is surprisingly successful. From loafers inspired by her father’s old shoes to reasonably priced canvas bags, Sevigny definitely has better taste in clothing than she does in directors (Vincent Gallo, anyone?)

Of course, if there is anyone out there who understands the relation between the fame monster and fashion, it is definitely Lady Gaga. A former lower upper class Catholic schoolgirl turned international celebrity, Gaga has employed famous fashion photographers and designers alike to help craft her meticulously weird look.

Befriending (and exploiting) the names of those far more talented than she is, Gaga has managed to make plenty of friends and enemies with her approach to borrowing from fashion. The latest moves to get her name into the paper?

The design to launch a clothing line as part of the Haus of Gaga, and the never-ending approach to destroying Hermes Birkins, the Rolls Royce of handbags.

Considering that these go for tens of thousands of dollars, it makes sense that most celebs lucky enough to snag one of these highly-coveted bags would leave them as-is, but not Gaga. She opted to put spikes into one Birkin, and wrote about being a little monster in Japanese on another.

Whether it’s actually a fashion-forward approach to interacting with a brand or simply antics befitting a teenager, Gaga definitely manages to keep people talking. And that’s definitely one of the reasons that designers are so happy to hand over freebies to celebrities in the first place.

—————————————————————————-

Author of this post, guest blogger Pauline Goodman, owns a British online store selling high quality, Italian leather handbags. For more daily updates for fabulous fashionistas, follow her on twitter, just search for paulinegoodman.

Jewelry Wholesale

Maria Sharapova to Dazzle in Tiffany at Wimbledon

Tennis champion Maria Sharapova will serve something besides tennis balls at the upcoming Wimbledon Championships. Watch the sports celebrity dazzling earrings by Tiffany designer Elsa Peretti.

The three-time Grand Slam winner also wore Elsa Peretti earrings at the French Open which ended recently at the Roland Garros Stadium in Paris.

The earrings selected for Wimbledon are a sterling silver design from Elsa Peretti’s Diamonds by the Yard collection. Introduced in 1974, the collection features modern jewelry design, with fine chains and bezel-set stones.

The 23-year-old former world number one said:

“Wearing Diamonds by the Yard on the court is a perfect example of how Elsa Peretti made diamonds fashionable anytime and anywhere.

“It’s a pleasure to wear her signature of elegant simplicity.”

Pegah Goldooz, general manager of Tiffany in the Middle East, said: “Sharapova’s association with Tiffany shows the trust of top global celebrities for the brand.”

“She has displayed a dynamic sense of style on and off the court thus it is only natural for her to support Elsa Peretti earrings that have instantly put the quality of her game and Tiffany’s reputation as an iconic jewellery house in the spotlight,” Goldooz added.

The partnership between Sharapova and Tiffany covers the four Grand Slam events: the Australian Open, French Open, Wimbledon and the US Open.

The 2010 Wimbledon Championships will start on June 21 and run until July 4 at the All England Lawn Tennis Club.

Check out some action photos of Maria Sharapova:
(Feel free to click her up. She won’t bite… unfortunately.)



More Maria Sharapova stories and hot pictures:

Maria Sharapova Debuts Signature Fashion Collection by Cole Haan

Sharapova: Collaborator for Cole Haan Collection

Sony Ericsson Unveils Maria Sharapova Design Collection

Maria Sharapova to Speak for Sony Ericsson

A Whiff of Natalie Portman

We can finally get it… a whiff of Natalie Portman, one of the brainiest and most beautiful celebrities, thanks to Parfums Christian Dior, with whom the star has signed up to endorse one of its fragrance and cosmetic brands.

And I’m not the only one who’s excited about this:

“We are extremely excited to have Miss Portman embody our house,” said Claude Martinez, president and chief executive officer of the French fashion house. “She will symbolise with grace the values of luxury and the glamour of Dior.”

Portman will be joining an elite roster of celebrities who have endorsed Dior — Charlize Theron, Sharon Stone, Jude Law and Monica Bellucci, being some among them in the recent past.

Watch CelebrityBrands to get you the first of the campaigns where Natalie will be posing!

Trivia: Did you know that the 28-year-old star graduated in psychology while she was working on Star wars (1999)? Did I say 28-year-old? Well, by the time you read this, she could be 29… June 9 is her birthday.

Enjoy some more photos of Natalie Portman:

Ashley Greene Replaces Lauren Conrad as Face of mark.

The Twilight Saga: New Moon star Ashley Greene will positively look prettier than a vampire in mark. cosmetics, now that she’s been chosen to represent Avon’s youth brand.

The 23-year-old celebrity will replace MTV’s The Hills reality show star Lauren Conrad.

“Ashley has a natural beauty, but I love that she experiments with fashion,” Claudia Poccia, global president of mark. was quoted by WWD as saying. “She mixes it up and makes it her own.”

“Initially, I was drawn to mark because of the products,” said Greene. “But what really sealed the deal was its empowering message to young women, which is something I relate to.”

Check out some photos of Ashley Greene:
(Feel free to zoom her up. Don’t worry, she won’t bite… unfortunately.)





Photo courtesy: Zimbio

Sandra Lee Launches ‘Have You Been Starkist?’

Celebrity chef and TV personality Sandra Lee is going on a tour educating consumers about the health benefits of tuna from StarKist, a leading brand in shelf-stable and frozen seafood products.

Lee visited New York yesterday, and is scheduled to visit Tampa (June 9), Houston (June 14), Pittsburgh (June 20) and Chcago (June 24).

The 43-year-old newsmaker will cut the ribbon on “Have You Been StarKist?” Health & Happiness Tour AirStream vehicle that will be located at parks and grocery stores during lunch time.

The mobile tour, like the “Have You Been StarKist?” TV advertising campaign showing people making the “fish-kiss,” will emphasize the health benefits of StarKist Tuna while maintaining the same light-hearted, fun tone.

“Getting ‘Kist is all about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life by using delicious and healthy recipes,” said Joe Tuza, senior VP, Marketing and R&D, Starkist.

“We are thrilled to partner with celebrity chef Sandra Lee to help us launch the tour. She is passionate about creating delicious, simple mealtime solutions that feature easy-to-use products like StarKist,” he added.

Sandra Lee said:

“Convenience can be healthful.

“When you know which ready-made star products to use, like StarKist, you can have a delicious, healthful meal in minutes. Plus, the pouch is a perfect pantry space saver.”

The tour will feature, among other activities, a unique “fish-kiss”, where consumers will have the chance a create a photo. An email with the photo and message will be sent to the consumer and they will have the option to share/post the photo via Facebook and stand a chance to win prizes.