Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for June, 2011
June 30, 2011 · Filed under Apparel, Fashion Line
Grammy-winner and rock ‘n’ roll icon Madonna and her daughter Lola have launched a Fall 2011 campaign for their junior brand Material Girl featuring “forever it” British celebrity Kelly Osbourne in NYC’s hottest spots.
Material Girl is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy’s stores and online at macys.com in August 2010 for the back-to-school season.
The multi-media marketing drive titled MG + NYC will hit September issues of fashion and lifestyle magazines such as PEOPLE StyleWatch, Nylon, Seventeen, Teen Vogue and Cosmopolitan.
“We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection,” said Madonna and her daughter Lola.
“I’m really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years,” said Osbourne, 26.
Osbourne has been photographed for a series of print ads in NYC’s Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown.
The background includes the Empire State Building, as well as a more playful feel with Osbourne on top of a double-decker tourist bus riding down Fifth Avenue.
SOURCE Iconix Brand Group
June 25, 2011 · Filed under Cosmetics
Ethiopian supermodel Liya Kebede has joined forces with global cosmetics giant L’Oreal Paris and will be the spokesperson for the brand.
The 32-year-old international model, who also created her own clothing brand, Lemlem in 2007, believes one can be only be truly comfortable with a brand that reflects their personality.
Kebede said:
“It is important for me that I represent a brand that reflects my personality. I’m pleased to play a part in sharing the uniqueness, the charisma, and the incredible stories of women of all origins and from all regions of the world,” says Liya Kebede.
Cyril Chapuy, Global Brand President of L’Oreal Paris, thinks Kebede is an inspiring and courageous woman.
Chapuay continued, “with an extremely refined and enchanting beauty. Her generous commitment to the cause of women’s wellbeing is also remarkable”.
Kebede has also taken on the role being WHO’s Ambassador for Maternal, Newborn and Child Health since 2005.
CelebrityBrands readers will recall that Liya Kebede replaced Angelina Jolie as the face of fashion line St. John just a couple of years ago.
See other celebrity hook-ups with L’Oreal here (with photos):
Aimee Mullins Joins L’Oreal Paris
Cheryl Cole to Pitch L’Oreal Paris’ Hair Restore
Kate del Castillo Signs Up with L’Oreal Paris
L’OReal Hits Out with Pinto, Lilly and Banks
Elizabeth Banks New Face of L’Oréal Paris
SA Star Terry Pheto is Face of L’Oreal Paris
LOST star Matthew Fox to Speak for L’Oreal Paris
June 18, 2011 · Filed under Cosmetic Surgery, Stayin' Young, Weight-Loss
While no one is born perfect in every way, the quest for perfection never leaves us. Statistics tells us that 85 percent of us have a yearning – sometimes latent – to get that perfect body, such as… if I could only have that immaculate nose of Nicole Kidman. And no one can blame you for wanting to feel good about yourself!
Thanks to modern cosmetic surgery, the craving for the ideal face parts, breast and belly can be fulfilled via safe procedures. Plastic surgery is no longer a Hollywood domain – proven by the fact that 51 percent of all Americans approve of cosmetic surgery, according an April 2011 survey conducted by the American Society for Aesthetic Plastic Surgery (ASAPS).
Celebrities do tend to form the role models for most in terms of what they – or their body parts – should like. Got a thing for Halle Berry’s cheeks? You can easily get some extremely safe facial implants from a board certified plastic surgeon to enliven your face by filling up any hollow spaces.
With the bikini season just around the corner, many will be envious of Rihanna — polled to have the ‘sexiest celebrity stomach’. No worries here as well. One should be able to put up a decent contest against Rihanna by indulging in a tummy tuck (abdominoplasty). That should help turn heads by not only tightening up the abdomen but also removing any stretch marks.
While there is a cosmetic surgery solution to nearly every part of the body, to many, plastic surgery just spells breast enlargement – and not without good reason. Once again, Hollywood has made the practice extremely popular (remember Heidi Montag?), and breast implants have been soaring in popularity. It has been the most popular cosmetic surgical procedure for three years in a row now, followed by liposuction (removal of unwanted fat), according to data collected by ASAPS.
However, one key to successful plastic surgery, would be to get educated as much as possible about your body, the process and what to expect. While the resources for acquiring this knowledge are aplenty, one needs to trust only some established professionals for advice. One source is plasticsurgeryguide.com.
Ultimately, what it all boils down to is the question of how you want to feel about yourself. If that ugly scar below your ear is bothering you, you won’t really be feeling on top of the world – and that can play havoc in one’s social and professional life.
Thanks to the increasingly safer cosmetic surgery procedures, you are now able to acquire that dream body. After all, wasn’t it the great novelist George Eliot who said “It’s never too late to be what you might have been”?
June 14, 2011 · Filed under Lifestyle
American actress JoAnna Garcia Swisher has decided to ‘go there’ – and she’s teamed up with Merck in the launch of Let’s Go There, a campaign that encourages women to talk to their healthcare provider about their birth control options.
The campaign, which has debuted on Facebook(facebook.com/letsgothere), is the culmination of a massive survey among 2,000 US women between the ages of ages 20 and 39. The survey did uncover that some women may be stuck in a rut when it comes to their birth control.
“My girlfriends and I often share our tips and secrets on how we manage to juggle everything in our lives without ever having to settle. As the daughter of an OB/GYN, I learned from an early age the importance of educating myself to better understand my health options,” said JoAnna Garcia Swisher, 31.
“I am excited to partner with Merck on Let’s Go There to encourage other women to take charge of all aspects of your life, whether career or relationships, or most importantly – your health.”
“Today, with all the different birth control options available, it’s important to take time to talk to your healthcare provider about what method best fits your lifestyle.”
How Women Think (Finally revealed!)
With their busy and often demanding schedules, a majority of women using hormonal birth control (52 percent) admit that they rarely evaluate how well their birth control method fits their lifestyle needs, the survey said.
Most women using hormonal birth control (86 percent) claim they are satisfied or very satisfied with their current method. Yet interestingly, 7 in 10 (70 percent) would change something about it; of those who would change something about their current birth control method, 43 percent would change having to take it every day.
Today’s woman has a take charge attitude: 87 percent of women feel comfortable expressing her opinion and 69 percent feel comfortable “making the first move” with her significant other or a potential partner she’s interested in.
In fact, 72 percent of women stated they refuse to settle for anything less than what truly makes them happy.
Most women say they would seek out new employment or a new assignment if they felt unsatisfied with their job (78 percent) and nearly 9 out of 10 (87 percent) unmarried women say they would end a relationship if they felt unsatisfied with someone they were dating.
When it comes to what makes them happy, women are more likely to value their physical health (54 percent) than their looks (38 percent), and more women care about what they do for a living (42 percent) than how much money they make (27 percent).
SOURCE Merck
June 8, 2011 · Filed under Apparel
The royal wedding – and the royal honeymoon – may have been long over, but some offshoots of them may just be beginning… such as Pippa Middleton coming into enough limelight for Hudson Jeans to rope the 27-year-old in as a brand spokesperson.
Well, it’s just a buzz at this stage, but a fast developing one at that.
British newspaper Daily Mail said “the firm is very keen to bag Pippa.” The younger sister of the Duchess of Cambridge has been seen in skinny Hudson jeans more often than once.
If Pippa does get the job, she will be replacing Mick Jagger’s daughter, Georgia May Jagger.
Check out Georgia’s Hudson Jeans ad here.
Who do you will better fit the role?
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