Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for August, 2011
August 30, 2011 · Filed under Sports
Victoria’s Secret angel and celebrity model Erin Heatherton has introduced VSX Sexy Sport, a new collection of workout gear from the lingerie brand that will inspire women to feel like they can get a Runway Body that is confident, sexy and strong.
VSX Sexy Sport packs fashion and performance in a range of supportive sports bras, flattering yoga pants, tank tops, athletic shorts and other exercise gear all designed for feeling and looking good.
Heatherton, 22, marked the launch in Chicago at the Victoria’s Secret Old Orchard Shopping Center, where customers had a chance to strike their best workout pose with the supermodel for a photo.
Source Victoria’s Secret
Some recent hot celebrities featuring Victoria’s Secret:
Adriana Lima Reveals the Showstopper by Victoria’s Secret
Adriana Lima to Kick Off Victoria’s Secret’s ‘What Is Sexy?’
Jessica Hart New Face of Victoria’s Secret, Seafolly
August 24, 2011 · Filed under Fashion Line, Music
Celebrity singer-songwriter Janet Jackson is featuring for the second consecutive year for the luxury fur brand Blackglama its “What Becomes a Legend Most?” advertising campaign.
I’m not surprised — Jackson, at 45 is one of the richest women in entertainment, according to Forbes and she has a body that seems to get better each year. Neither is Joe Morelli, CEO of Blackglama. In his own words:
“It became clear in our discussions of who the Legend should be this year, that continuing the momentum with Janet made complete sense. She embodies glamour, luxury and sophistication, everything that Blackglama stands for.”
Apparently the underlying tone of the campaign has evolved over the year to include a touch of fashion sense. Marketing specialist Charles Decao explains:
“The primary difference is that the initial campaigns were focused on a singular image – a legend and a coat,” said DeCaro.
“Our recent branding iterations have evolved imparting a distinct fashion sensibility. Multiple images showcase innovative designs and the relevant multi-faceted ways Blackglama – as a product – can be appropriated.”
Look for the first ads in the September issue of W Magazine.
See Elizabeth Hurley’s pics for Blackglama:
Elizabeth Hurley Creates Ripple Posing in Fur for Blackglama
Other related posts:
Liz Hurley into Bikini Line
Top 5 Sexiest Celebrity Stomachs in the World
August 18, 2011 · Filed under Apparel, Beach/Swim Wear, Sports
Celebrity swimmer and 11-time Olympic medalist Natalie Coughlin be the face of an exciting new active apparel collection O’Neill 365, coming from California surf, snow and youth lifestyle brand O’Neill.
The 28-year-old stunning swimmer will be featured in the brand’s national advertising campaigns and in-store collateral.
“Being a part of O’Neill 365 is exciting,” said Coughlin. “The line embodies everything I do outside of the pool, from hiking with my husband and dogs or going to Pilates, to just strolling through the farmers market on the weekend.”
“I’m learning a ton working with the O’Neill 365 team to create something special and different for active women everywhere.”
The O’Neill 365 debut collection includes fitted sports bras, racer back support tanks, stylized hooded sweatshirts, stretch capri bottoms, hot shorts, slouchy pants, and trendy jackets; in calming teal, bright coral, true black, heather grey and fun ikat prints.
Designed for females who demand both style and performance from workout apparel, O’Neill 365 combines a full range of activewear with the most technically advanced fabrication on the market: 3XDRY
Source O’Neill
August 13, 2011 · Filed under Charity
Hilary Duff, Jenny McCarthy, Padma Lakshmi and Christie Brinkley are into a national campaign and goodwill initiative called “Move for Change” dedicated to the health and wellness of women and children.
The movement will continually support organizations and programs that research, foster and fund women and children’s health initiatives.
“Move for Change” targets the consumer showcasing each celebrity in their own creative daily fitness routine with a quote designed to motivate action.
Actress, singer and author Hilary Duff is hiking, actress and author, Jenny McCarthy is practicing yoga, while TV personality, Padma Lakshmi is boxing and supermodel and actress, Christie Brinkley is dancing. In short, you got it – they’re all ‘moving’.
The campaign will debut this fall in fashion, lifestyle and entertainment magazines, as well as outdoor and online vehicles.
“This Danskin campaign is for women of all ages – 20’s, 30s, 40’s and 50’s and what they like to do to stay in shape–physically and mentally in mind, body, and soul,” said Hilary Duff.
“I am so excited that Danskin decided to have a charity component to this campaign. Generation Rescue is my autism organization, which helps families who are low-income,” said Jenny McCarthy.
“It’s a really great way for me to share awareness about autism and how it’s become, unfortunately, so popular in the last decade.”
“Danskin is generously donating to each individual’s charities and I think that is so motivational to show people that you not only have to stay fit, but you also have to give back and all of those things make you feel great,” commented Christie Brinkley.
Padma Lakshmi added: “Danskin is a brand that we’ve all grown up with. It’s the epitome of a strong and graceful femininity. I’m honored that they chose to support the EFA.”
Feel free to zoom up Lakshmi and Brinkley here:
(They don’t bite here… unfortunately.)
Source Iconix Brand Group
Photos credit: PR NEWSWIRE/Newscom
August 9, 2011 · Filed under Lingerie
Brazilian celebrity supermodel Adriana Lima was in New York unveiling The Showstopper by top lingerie brand Victoria’s Secret, the new range of bras that promise women to “show nothing but their shape.”
The new, newsmaker array of bras is light, smooth and sexy with padding technology that provides no-show coverage where women need it the most.
It features super soft fabrication, which virtually allows The Showstopper to ‘go invisible’ beneath any top or dress.
Lima, 29, was the highlight of the launch of the new rage at the Victoria’s Secret Herald Square Store where customers had a chance to strike their Showstopper pose with the Supermodel for a photo.
Source Victoria’s Secret
