Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for September, 2011
September 28, 2011 · Filed under Apparel
Colombian actress and the inimitable star of Modern Family Sofia Vergara’s collection for Kmart is set to hits stores this fall alongside a fun advertising campaign featuring Vergara’s boundless energy, great sense of humor, and bold style.
Just like the collection itself, the print and television ads were designed with real women in mind who want to feel confident and sexy- women who, as the tagline says, “Work What You Got.”
The print campaign, shot by famed photographer Norman Jean Roy, was captured in an intimate indoor setting, a brownstone in Brooklyn, NY, which lent a warm and personal tone to the photos.
Clad in highlights from the collection, Vergara posed throughout the private home with key direction from Roy to ensure each shot conveyed both the essence of her character and collection.
“I loved being involved in the creative process of this commercial,” said Vergara, 39.
“The agency very effectively conveyed that the Sofia Vergara collection celebrates all types of women in an extremely funny, cool and sexy way. Loved the concept, the director and the effects.”
The Sofia by Sofia Vergara for Kmart commercials will start airing on national television today; print ads will premiere in October publications.
Sofia by Sofia Vergara will include sportswear, dresses, handbags, jewelry, and footwear, designed for the young, fashion-conscious women looking for the trend-right, must-haves of each season, including figure flattering styles and fashion-forward prints and patterns.
See more photos of Sofia Vergara in previous stories:
Sofia Vergara New Face of COVERGIRL
Sofia Vergara, Kmart Team Up for New Fashion Line
September 21, 2011 · Filed under Beauty, Cosmetics, Fashion & Makeup, TV
Kourtney and Kim Kardashian, and Khloe Kardashian Odom have launched an online store at JPSelects.com, the newest online shopping site for eco-chic fashion, beauty and luxury products, to pitch Kardashians’ Health and Beauty product lines.
The Kardashians Glamour Tan product will be live on JPSelects.com as of Tuesday, September 20, with a special debut price that is 45 percent off of retail for the first 72 hours.
After the first three days, customers will still be able to enjoy a 15 percent discount.
Glamour Tan products are carbon neutral and promote beautiful skin while avoiding harmful UV rays that cause skin cancer, plus purchases help support social causes.
For each one of the Kardashians products sold at JPSelects.com, 25 cents will be contributed to a carbon offset program by Windmill, and an additional 25 cents is donated to philanthropies supported by the Kardashian family, including Cathy’s Kids Foundation, Children’s Hospital Los Angeles and St. Jude Children’s Research Hospital.
September 14, 2011 · Filed under Lingerie, Music
Sensational hotpot singer Rihanna is getting out of her clothes to show what lies beneath – lace bra and panties from Emporio Armani – in the latest advertising campaign for the Italian fashion brand.
The 23-year-old Barbados music goddess, who’s sold more than 20 million albums, is also seen posing in leather jackets and skin-tight jeans in the campaign featuring black-and-white photos.
With this, Rihanna (who, incidentally, also has been voted as having the sexiest celebrity stomach), will go in the footsteps of David and Victoria Beckham, Rafael Nadal and Megan Fox – all of who have starred in Armani ads.
MORE Rihanna in Armani ads:
(Feel free to zoom her up. She won’t bite… unfortunately.)
MORE Rihanna stories and photos:
Rihanna, Kanye West Sign Parlux Fragrance Deal
Rihanna Ravishing in Gucci’s Handbag Collection Ads
Rihanna Doing Own Clothing Line?
Top 5 Sexiest Celebrity Stomachs in the World
Rihanna is Gucci Face for its UNICEF Partner Campaign
Rihanna for Body by Milk
September 7, 2011 · Filed under Accessories, Apparel, Beach/Swim Wear, Footwear
The 2011 Sports Illustrated Swimsuit Cover Girl Irina Shayk will star in a multi-media marketing campaign for top apparel, clothing and accessories brand Rampage.
This will be the Russian supermodel’s first season as the face of the contemporary brand.
The new campaign will debut during New York Fashion Week in Fashion Week Daily and in fall issues of fashion, entertainment and lifestyle glossies such as Cosmopolitan and People StyleWatch.
“I was very excited to shoot this campaign because such iconic supermodels have worked with Rampage before me such as Bar Refaeli and Gisele Bundchen,” said the ravishing 24-year-old.
“Rampage’s fall collection is beautiful and sexy – it has everything you need to transition your outfit from day to night.”
The Rampage campaign was shot in New York City by famed fashion photographer Gilles Bensimon. Shayk poses glamorously in Rampage intimates, clothing and accessories.
Irina on the cover of 2011 Sports Illustrated Swimsuit Issue — and other photos:
(Feel free to click and zoom her up. She doesn’t bite… unfortunately.)
CHECK OUT Bar Refaeli and Gisele Bundchen on Rampage here:
Bar Refaeli Replaces Gisele Bundchen as Face of Rampage
Gisele Bündchen on the Rampage
MORE Sports Illustrated Swimsuit Cover Girls here:
Bar Refaeli on 2009 SI Swimsuit Cover
Marisa Miller is 2008 SI Swimsuit Cover Girl
Beyonce Adorns SI’s Swimsuit 2007 Cover
September 4, 2011 · Filed under Jewelry
Award-winning British actress and Mistresses star Sarah Parish has signed up to endorse top UK jewelry brand Ortak for 2011-2012.
Parish, 43, will be the center of Ortak’s new marketing campaign, which is set to launch across its fifteen UK stores and online (ortak.co.uk) this month.
The campaign will revolve around three main themes – Time to Play, Time to Shine and Time to Explore. Apparently it was inspired by the great outdoors, with pictures taken at the Suntrap Garden in Edinburgh.
”I was delighted when I was approached to become the Face of Ortak’s new 2011/2012 campaign – like most women I love jewelry but the level of craftsmanship that goes into each Ortak piece and the brand’s heritage makes it even more special,” Parish said.
“We had great fun on-location for the shoot and I really did fall in love with the new collections – I’ve already added a few pieces to my jewelry box and genuinely believe that there’s something in the new range for every taste and every occasion.”
“My personal favorite is Harvest – the bright shades are perfect for adding a splash of color to my autumn/winter wardrobe,” she added.
