Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for January, 2012
January 25, 2012 · Filed under Apparel, TV
Glee star Lea Michele will appear in a national multi-media marketing campaign for Candie’s, Only at Kohl’s Spring 2012 collection.
With this, Michele, 25, joins the list of Candie’s celebrity ambassadors including Britney Spears, Avril Lavigne and Fergie, among others.
“Candie’s is such an iconic brand and I am so happy to be working with them,” said Michele, Best known for her role as Rachel Berry on the Golden Globe Award winning television series Glee.
“The concept for the new Candie’s at Kohl’s campaign is about enjoying being at home, feeling relaxed, comfortable and happy,” she added.
Referring to Candie’s previous marketing drives, Michele said: “Britney Spears is definitely my favorite past Candie’s girl, her campaigns were gorgeous.”
The campaign titled, “Hangin’ At Home” features Lea causing a stir in the kitchen, glamorously lounging by the pool and being playful in her bedroom, photographed at a private residence in Beverly Hills, CA by fashion photographer Yu Tsai.
The creative gives consumers a behind the scenes look at Lea’s everyday life at home. The print campaign will debut in March issues of fashion and lifestyle glossies.
Candie’s is sold exclusively at Kohl’s Department Stores nationwide and Kohls.com.
More cool stuff on Kohl’s [pics]:
Britney Spears ‘in the pink’ for Candie’s
Avril Lavigne to Launch Juniors Fashion Line
January 18, 2012 · Filed under Watches
How many of the celebrity followers actually realize that the classically Swiss Rolex Submariner is also the original James Bond watch? In fact, the luxury watch has appeared in a number of Bond movies.
In the sports world, lately, ‘Roger Federer’ is nearly synonymous with Rolex, thanks to the precision watch company’s “Live for Greatness” campaign. While the brand has traditionally been associated with success and fame, it has not achieved that without reason and substance….
Part of Rolex’s Oyster Perpetual line, the watch has been the choice of celebrities worldwide ever since it was introduced in 1953. What’s so special about the Oyster case?
It’s just that a fact that very few people in the world can access to the inside of a Rolex Oyster – something meant for authorized Rolex dealers who possess the training and the tools needed to get into the case. Hermetically sealed with a toque of 5NM, it protects against dust, shocks and water pressure – up to a depth of 300 meters.
The Rolex roster extends to a number of models, the most popular of them being Rolex DateJust, Rolex Daytona and Rolex GMT Master II. Each model has its own inimitable set of features, precision works and embellishments.
Then again, as we all understand, a Rolex is much more than a wristwatch – call it a statement, a lifetime joy or an investment. However, while the price tag that comes with a brand new Rolex could just be worth it, it’s not without own set of risks.
First off, a luxury big ticket item such as a Rolex is very prone to thefts. Or you could damage it in some unforeseen way. To top it all, it could just be out of the budget for many. Fortunately, there is an alternative that comes with a number of benefits. Consider a pre owned Rolex.
While the value of a brand new Rolex might slide by as much as 30 percent the moment it is worn, it is the other way around with used or pre-owned Rolex pieces. With time, the value of a Rolex actually appreciates.
Besides, there is no risk of any kind when you deal with established agencies that painstakingly go through quality checks and certification processes before offering you a pre-owned Rolex.
A Rolex, like a diamond, is forever, but that doesn’t mean you can’t trade it in for another Rolex. Here again, with trusted organizations, you can be sure to get the maximum market value for your Rolex in a safe transaction.
January 17, 2012 · Filed under Fragrances - Female
Twilight Saga star Kristen Stewart will be unveiled as the face of the newest Balenciaga fragrance for women in Fall 2012.
Stewart follows Charlotte Gainsbourg who represents Balenciaga Paris, the first fragrance, since 2010.
“I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance,” said Stewart, 21.
“Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” said Nicolas Ghesquière, Creative Director of Balenciaga.
“From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
“Kristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga,” said Catherine Walsh, senior vice president, American Fragrances, Coty Prestige.
SOURCE Coty
January 15, 2012 · Filed under Beauty
Laura Kaeppeler of Wisconsin has won the 2012 Miss America crown, dazzling crowds with her talent singing opera, strutting on stage in a bikini as well as a flowing black gown — and answering ‘intellectual’ questions.
Kaeppeler, 23, won in a two-hour, on-air competition with the final question in which she was asked to discuss the current state of divisive partisan politics in Washington.
She replied that Miss America represents all people and in these difficult economic times, politicians should look to what all of America needs.
“Thank you, thank you so much” was all Kaeppeler could manage to say amid tears as the crown was placed on her by Miss America 2011 Teresa Scanlan of Nebraska and as the other contestants circled around her.
A total of 53 women vied for this year’s title of Miss America.
Follow us for more news on Miss America 2012!
Laura Kaeppler posing in the swimsuit contest (R) and waving after being named semi-finalist in the Miss America Pageant 2012:
(Tip: Feel free to click and zoom her up. She won’t bite… unfortunately.)
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And here’s one of the final contestants for Miss America 2012:
(Zoom them up. They won’t bite, either. I tried.)
Spot Laura Kaeppler? |
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Related posts:
Teresa Scanlan Backs Express for 2012 Miss America
Kelli Reichel is 2011’s “Hottest Girl in America”
Chelsea Brooke: The Hottest Girl in America
January 12, 2012 · Filed under F & B, TV
Golden Globe nominee Sofia Vergara is set to star in the new Diet Pepsi TV campaign, premiering at the awards show this Sunday.
Diet Pepsi and actress Sofia Vergara come back together again with a new marketing campaign that continues to demonstrate that
“Nothing Refreshes Like a Diet Pepsi” is the new marketing line that Modern Family star Vergara will pitch in the new TV commercial that will debut on the 69th annual Golden Globes awards on January 15.
In the new spot, Vergara, 39, uses her wit and charm to dance her way past a cast of suitors in a sultry Miami nightclub to get to a refreshing can of Diet Pepsi.
Vergara, who got her break in a Latin American Pepsi commercial years ago, continues her role with the brand as the face of Diet Pepsi for the second year running.
“I love our new Diet Pepsi campaign. It is amazing, this commercial is 100 percent fun. I had a blast dancing and enjoying great music in great company, all in a cool night club, fue lo maximo! I can’t wait for audiences to see it,” said Vergara.
SOURCE PepsiCo
MORE on Sofia Vergara:
Vergara, Butler Approve Moet & Chandon Champagne
Sofia by Sofia Vergara for Kmart Launched
Sofia Vergara New Face of COVERGIRL
Sofia Vergara, Kmart Team Up for New Fashion Line
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