Israeli-born supermodel and Sports Illustrated 2009 cover girl, Bar Refaeli will appear in Rampage brand’s upcoming fall 2009 marketing campaign, replacing Brazilian supermodel Gisele Bundchen as the new face of women’s fashion lifestyle brand.
Enjoy this 55-second behind-the-scene footage released by Rampage:
“The Rampage line is comfortable and the cuts are very feminine,” said Refaeli, 24. “It always fits perfectly to the curves of a woman’s body – I have curves and I feel really good in it!”
The fall campaign will debut in September issues of fashion and lifestyle magazines such as Elle, Lucky and Cosmopolitan as well as be featured on outdoor advertising and online at fashion and lifestyle websites.
“We were looking for a fresh new face to follow our spring campaign with Gisele Bundchen and when we met Bar we instantly fell in love with her,” said Dari Marder, chief marketing officer, Rampage.
“Bar is sweet, young, sexy and beautiful just like our Rampage customer. We look forward to a wonderful partnership.”
The Rampage campaign was shot by famed fashion photographer Gilles Bensimon at an estate in Los Angeles. Refaeli wears Rampage clothing, accessories, intimates and footwear in a variety of set ups from posing seductively in lingerie to a more innocent playful stance in sportswear for the campaign. The campaign was created by the Iconix in-house marketing team.
Who do you think suits Rampage better? Anyways, Rampage seems to be developing a penchant for changing its spokesperson on a whim — wasn’t it less than six months ago that Gisele replaced Petra Nemocova?
Go ahead and zoom in on Bar and Gisele photos. They won’t bite… unfortunately.
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| Bar Refaeli for Rampage (July 2009) |
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| Gisele Bundchen for Rampage (January 2009) |
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| Bar Refaeli for Rampage (July 2009) | |
More Bar Refaeli pictures and stories:
Bar Refaeli ‘unbranded’ in naked video + Esquire magazine body paint shoot
Bar Refaeli to Add Glamor to Garnier
Bar Refaeli on 2009 SI Swimsuit Cover
No Curves Barred: Refaeli in Hurley’s Sporting Lineup Campaign
Bar Refaeli to Showcase M&S’ Valentine’s Lingerie Range
Bar Refaeli is the Spring/Summer Face of Accessorize
