One of the most recognizable faces in the world, soccer star David Beckham has signed on to represent Sharpie felt-tip markers as its global ambassador.
The worldwide marketing campaign will kick off in the US this month, seeking to establish Sharpie as the “preferred autograph marker”, while promoting other creative uses of the marker produced by Staffordshire company, Sharpie UK.
“Like the Sharpie brand, David embodies individuality and creative expression,” said Howard Heckes, Sharpie global business unit president. “He is the rare athlete who transcends nationality and sport to command worldwide attention, making him the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are about the colors, variety and almost limitless uses of the product.”
“I have always enjoyed signing autographs for people, especially since I used to love getting my heroes’ signatures when I was younger,” Beckham said. “I love to use Sharpie markers, so it’s a natural choice for me to partner with them.”
Sharpie has previously used top US athletes such as as golfers Arnold Palmer and Gary Player to endorse its products.
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