In a move to symbolize the spirit of their collection, Dooney & Bourke has tapped actress Hayden Panettiere as their new spokesperson.
Hayden visioned the bag to be a large leather shoulder bag with puffy pleats, a buckle closure and great style. Peter Dooney and his design team took Hayden’s vision and created the limited edition Hayden Bag, which will retail for about $500.
Dooney & Burke, most famous for their line of handbags, are continuing their five year tradition of introducing their trend collection aimed at today’s youth. With this deal, Hayden Panettiere joins Lindsay Lohan, Mischa Barton, and Emma Roberts, who have all taken on the role of being the spokeswomen for the brand.
The new ad campaign is set to debut next month, and the bags are scheduled to hit Dooney & Burke retail boutiques by the end of the year. The bags will also be available at Macy’s, Nordstrom, Bloomingdale’s, Lord & Taylor, and dooney.com.
Dooney & Bourke has built their reputation over 30 years as a leader in the accessories market with their commitment to superior materials, expert craftsmanship, and classic styling.
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