Italian luxury goods brand Tod’s has announced Oscar-winning actress Gwyneth Paltrow as its latest spokesperson, replacing Sienna Miller who reprented Tod’s last year.
Renowned photographer Mario Testino has aleady shot the 35-year-old mother of two in Capri, aboard dashing Tod’s group president Diego Della Valle’s yacht, portraying “the uber luxurious, outdoors-y life of a beautiful Italian aristocrat from the heady days of the jet-set era,” as reported by Vogue UK.
“Italian style is very sexy, very womanly and what I love is that it seems to have so many different inspirations,” said Paltrow.
“I felt immediately like they (Tod’s) brought me into their family,” she told PEOPLE magazine.
“It had to be Gwyneth Paltrow. She’s the perfect ambassador for the brand - modern, charming, with a strong sense of family,” Diego Della Valle said. “To me, she’s the contemporary embodiment of Audrey Hepburn.”
“She is an icon, she has beautiful manners. She is super sweet, funny, intelligent, opinionated, very diplomatic,” he added. “Honestly, I need to find a defect because I start to fall in love, too!”
The ads will splash across the media next month worldwide, but only in Fall in the US. If you can’t wait until then, you can check out the short film that Gwyneth stars in for Tod’s at tods.com.
