It does sound a bit gossipy, doesn’t it, but it’s the truth — German supermodel Heidi Klum is promoting the new personalized for new LG’s limited edition mobile phone Rumor2, which is available exclusively through Sprint.
LG Rumor2 print ad, which launched on April 24, features Klum painted with butterflies to match her own created black plate demonstrating how the phone is an extension of her personality.
Labeled LG’s Ambassador of Style, Klum lent her expertise to design five back plates and skins that express her personal style.
LG’s deal with the 35-year-old mother-of-two includes an advertising campaign, online webisodes, and a consumer promotion.
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“Our partnership with Heidi Klum is an indication of LG’s leadership in style and self expression,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones.
“We are delighted to have Heidi share her vision and creative input. Rumor2 is not about a one-style-fits-all approach, but about individual style.”
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The Heidi Klum skins |
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More Heidi Klum posts with photos:
McDonald’s Turns to Heidi Klum
Heidi Klum to Launch Own Fashion Line with Jordache
Heidi Klum in ‘Stunning’ Ads for Jordache
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