Oscar-winning Hollywood star Julia Roberts has designed a bracelet for Giorgio Armani to mark World AIDS Day. The bohemian-style leather bracelets will be available in stores on February 1.
The bracelets, featuring silver clasps, are designed in red for women and brown for men and bear an imprint of a symbolic “tree of life” with the slogan “Revolution-Evolution-Devotion” (an acronym for Product RED). Look on the interior, and you’ll find Roberts’ insignia “J.R.”
It is the first time the Italian designer has worked with another name on any project. The fashion house chose the materials and colors for the bracelet.
“Julia has helped to create a beautiful accessory for both women and men, which will also be a visible reminder of the part we can all play in fighting AIDS in Africa,” said Giorgio Armani.
Proceeds benefit Product RED, the business initiative started by U2 front man Bono and Bobby Shriver to help battle HIV/AIDS in Africa.
Fashion Week Daily has reported that the RED bracelets will be available exclusively online at www.emporioarmani.com starting on World AIDS Day on December 1.
