Gone are the days when a rug was considered a flooring accessory to take the chill off of cold floors or even as an inexpensive way to add some color and breathe life into a room. Beating the barriers of the visual appeal, area rugs have become the hottest new trend to express personal style.

And while the choices to even the more fastidious have grown in types, materials, sizes and shapes, colors and textures, the prices have become extremely competitive. So how do you strike a balance between your preferences, quality and your budget?

Enter SuperiorRugs.com. Why them? Well, for one thing, the name says it all–the company has over 20 years’ expertise in manufacturing high quality Persian and Oriental area rugs. Superior Rugs is a division of Superior Importers Co., one of the largest manufacturers of Oriental Rugs and Persian area rugs. Most of the rugs you find here are crafted with high quality materials and techniques, and are heat-set polypropylene or wool rugs, and yarn-dyed for long lasting colors.

But that’s not saying it all. A quick look at their website will reveal a number of ‘timeless treasures’ in 100% traditional wool rugs, 100% contemporary wool rugs, affordable rugs and high quality synthetic rugs as well as the newly introduced 100% silk rugs. If you’re looking for the popular or discount area rugs, take a look at the clearance rugs area where you’ll be able to save up to 80% off the marked price.

And like me, if you’re not an expert on rugs, you can depend on the how-to guide available on site, which takes you step by step through the process with useful guidelines and tips on selection and maintenance.

The site offers an opportunity to rediscover the beauty of rugs by letting you think outside the box and consider round, oval or runner area rugs. The sizes offered in several sizes varying from 13×16 ft to 4×6 ft. Needless to say, the rugs are available in interesting combinations of hues–black/navy, gold/camel, cream/ivory or even plain black and the ever popular red/burgundy.

Yet another attractive aspect of buying from Superior Rugs is that they are the sole manufacturer their line and sell directly without the middleman–which just means you get the best value for your dollar. To top it, the company offers a full 30-day backing plus an additional 60 days for manufacturer defects. All shipping is free.