Barbadian pop singer Rihanna has appeared in a series of advertisements for Gucci’s latest handbag collection — the well-publicized Tattoo Heart Collection.
The TV commercials show the 20-year-old Good Girl Gone Bad singer swinging the bag while running, with her stylish hair complementing her movements.
Gucci.com says when you purchase an item from the white Tattoo Heart Collection, the fashion company will donate a quarter of the sales to support UNICEF programs for orphans and children affected by HIV/AIDS in Africa. For some reason, it’s valid only from November 19, 2008 to January 31, 2009.
Rihanna’s ‘fresh look’ apparently impressed Gucci creative director Frida Giannini, who reportedly said, “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic.”
“I have always been a fan of the Gucci brand and the products, especially their handbags,” said Rihanna. “But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like its our duty to make it a better place if we can.”
In the ads here, what do you think of the size of the ‘handbags’? Maybe I’m not refined enough, but to me, they look more like the size of laundry hampers than handbags.
Then again, if Gucci and Rihanna say it’s a handbag, it probably is one.
Some photos of Rihanna in the ads and products from the Gucci-to-Benefit-UNICEF Collection:
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Gucci Guccissima G Embossed Silver Leather Handbag US $759.00 (0 Bid) Auction Ends: Friday Sep-03-2010 3:26:33 PDT | Watch this Item |
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Gucci Jackie O Bouvier Botanica Floral Handbag US $530.00 (0 Bid) Auction Ends: Friday Sep-03-2010 3:37:12 PDT | Watch this Item |
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