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Jennifer Hudson for New York & Company’s Soho Jeans

Celebrated actor and musician Jennifer Hudson will be the new face of New York & Company’s Soho Jeans Collection.

The award winning actress, accomplished songstress and generous philanthropist will appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude.

In the campaign, Hudson is depicted in a familiar work environment: on a cobblestone set of a film, on stage with microphone in hand, in a glamorous loft at the piano and seated in a director’s chair on a movie studio lot.

Effortlessly styled in a variety of separates that reflect the 70’s inspired fashion that is happening now, Hudson is seen in a range of Soho Jeans styles, from high waist flare sailor jeans, boyfriend jeans and high waist jean leggings, to a boho fringed skirt.

The Soho Jeans Collection, available exclusively at New York & Company is sold at stores across the country and online at nyandcompany.com, retailing for under $70 and available in sizes 0-18. To celebrate the launch of the campaign, New York & Company customers who purchase a pair of Soho Jeans can get an additional pair for free.

“What I love most about New York is the diversity. It’s a haven for individuality and I have always found that to be inspiring. That sort of energy affects me in all ways but especially when it comes to my style. New York & Company’s Soho Jeans Collection helps women the same way with a line that’s fashion forward, great fitting and comfortable for whatever your day brings,” said Hudson.

Celebrity clothing brands are among the top-rated buys with the world’s leading apparel makers boosting their popularity by getting celebs to endorse them, say analysts.

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Karlie Kloss to star in EXPRESS denim campaign

American supermodel Karlie Kloss has been roped in as the face of the EXPRESS fall 2015 denim collection.

Kloss will star in the retailer’s ‘Fit for You’ advertising campaign photographed by Lachlan Bailey and styled by Claire Richardson. The official campaign launches July 2015 in print, digital, in-store, and on social media.

In the ads, Karlie poses in three key denim styles—Girlfriend, Flare and Legging—which underscore EXPRESS’ fit, fashion and individual style.

“Karlie is a modern icon,” said David Kornberg, EXPRESS CEO and President. “With her social media star status and philanthropic efforts, Karlie inspires and empowers young women globally to feel confident and self-assured.

“And, with her natural beauty and effortless style, Karlie is perfect to communicate a fresh, modern take on the American fashion staple—a great fitting pair of jeans.”

Available in-store and online at express.com beginning this month, the EXPRESS fall denim collection focuses on the best-fitting fashion jeans that are built to last. The collection features an assortment of updated washes and innovative fabrics including the new Performance Stretch jean made from a breakthrough fabric that retains its shape throughout the day.

Kendall & Kylie launch fashion line with PacSun

America’s fashion darlings Kendall and Kylie Jenner have launched their signature fashion line in association with Pacific Sunwear of California, featuring an assortment of on-trend young women’s pieces.

The debut spring collection of “Kendall & Kylie” reflects the fun, young and casual-yet-chic vibe of the Jenner sisters and features chambray button downs, chiffon tops, high-waisted shorts, denim, graphic tees, dresses, jackets, bandeaus and scarves. The collection ranges in price from $24.50 to $79.50.

“Designing an exclusive line for PacSun has been a dream come true for my sister and me,” said Kylie Jenner, 15.

“From concept to design, we really enjoyed the process of creating a fashion line that reflects our personal style! We’re so proud of the collection and excited to finally share it with our fans,” added Kendall Jenner, 17.

The celebrity sisters are best known for appearing on the E! reality TV show Keeping Up with the Kardashians that they share with her family.

SOURCE Pacific Sunwear of California

MORE pictures of Kendall and Kylie Jenner:
(Feel free to click and zoom them up. They don’t bite… unfortunately.)

It’s All in the Family – the Baldwins Back ‘So Lucky To B Me’

Beautiful teens Hailey and Alaia Baldwin have joined their Hollywood actor-director-producer father Stephen Baldwin as brand ambassadors for So Lucky To B Me Apparel Line.

Stephen Baldwin poses with his beautiful teenage daughters Alaia and Hailey in So Lucky To B Me casual wear.

The three have been named brand ambassadors for the line’s T-shirts, hoodies, and other apparel, which feature comfy fabrics and inspirational quotes. A portion of sales go to benefit Alaia and Hailey’s grandmother’s charity, the Carol M. Baldwin Fund for Cancer Research.

“What this company stands for is really great, and the shirts are an awesome representation of the love that comes from the heart of the Fund,” said Hailey.

Alaia agrees with her sister, and says: “The women who are working hard behind the scenes of So Lucky To B Me and behind CMBBCRF are the greatest examples of strong women. They can all relate to those who are going through the hardest of times. Andie Graff’s desire to support my grandmother’s organization is truly a blessing.”

Stephen Baldwin (yes Alec’s younger brother) said: “You’ve heard the saying ‘as long as you have your health’…Well, for me, that’s something that I do not take for granted. Our partnership with So Lucky To B Me will allow us to use the funding generated to bring us that much closer to finding a cure for breast cancer.”

SOURCE So Lucky To B Me
Image PR NEWSWIRE/Newscom

Katie Cassidy is Face of Lady Foot Locker

‘Supernatural’ly beautiful Katie Cassidy has has signed up with athletic apparel, footwear and accessories retailer Lady Foot Locker as a brand ambassador and celebrity stylist.

Cassidy will offer fashion and fitness tips, adding her personal touch to the wide selection of athletic footwear and apparel.

The 25-year-old Gossip Girl star worked closely with Lady Foot Locker stylists to select key outfits that make it easier for customers to achieve a fashionably fit look.

Cassidy’s stylings will be featured both in-store and online at ladyfootlocker.com/myvip as well as on Facebook.

The Lady Foot Locker VIP program will support Cassidy’s philanthropic efforts to benefit H.E.L.P. Malawi, an organization she has supported since 2009.

“I’m happy to work with a brand that believes in motivating young women to be everything they can be, to be healthy both physically and mentally. Being in top shape helps me to perform my best every day and I hope I can inspire my peers to do the same,” said Cassidy.

“I’m especially proud of bringing together two causes that I am very passionate about to make a difference in the community.”

Cassidy can be seen in The CW’s upcoming series Arrow, set to premiere this Fall.

SOURCE Lady Foot Locker
CREDIT PR Newswire/Newscom

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