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Kendall & Kylie launch fashion line with PacSun

America’s fashion darlings Kendall and Kylie Jenner have launched their signature fashion line in association with Pacific Sunwear of California, featuring an assortment of on-trend young women’s pieces.

The debut spring collection of “Kendall & Kylie” reflects the fun, young and casual-yet-chic vibe of the Jenner sisters and features chambray button downs, chiffon tops, high-waisted shorts, denim, graphic tees, dresses, jackets, bandeaus and scarves. The collection ranges in price from $24.50 to $79.50.

“Designing an exclusive line for PacSun has been a dream come true for my sister and me,” said Kylie Jenner, 15.

“From concept to design, we really enjoyed the process of creating a fashion line that reflects our personal style! We’re so proud of the collection and excited to finally share it with our fans,” added Kendall Jenner, 17.

The celebrity sisters are best known for appearing on the E! reality TV show Keeping Up with the Kardashians that they share with her family.

SOURCE Pacific Sunwear of California

MORE pictures of Kendall and Kylie Jenner:
(Feel free to click and zoom them up. They don’t bite… unfortunately.)

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It’s All in the Family – the Baldwins Back ‘So Lucky To B Me’

Beautiful teens Hailey and Alaia Baldwin have joined their Hollywood actor-director-producer father Stephen Baldwin as brand ambassadors for So Lucky To B Me Apparel Line.

Stephen Baldwin poses with his beautiful teenage daughters Alaia and Hailey in So Lucky To B Me casual wear.

The three have been named brand ambassadors for the line’s T-shirts, hoodies, and other apparel, which feature comfy fabrics and inspirational quotes. A portion of sales go to benefit Alaia and Hailey’s grandmother’s charity, the Carol M. Baldwin Fund for Cancer Research.

“What this company stands for is really great, and the shirts are an awesome representation of the love that comes from the heart of the Fund,” said Hailey.

Alaia agrees with her sister, and says: “The women who are working hard behind the scenes of So Lucky To B Me and behind CMBBCRF are the greatest examples of strong women. They can all relate to those who are going through the hardest of times. Andie Graff’s desire to support my grandmother’s organization is truly a blessing.”

Stephen Baldwin (yes Alec’s younger brother) said: “You’ve heard the saying ‘as long as you have your health’…Well, for me, that’s something that I do not take for granted. Our partnership with So Lucky To B Me will allow us to use the funding generated to bring us that much closer to finding a cure for breast cancer.”

SOURCE So Lucky To B Me
Image PR NEWSWIRE/Newscom

Katie Cassidy is Face of Lady Foot Locker

‘Supernatural’ly beautiful Katie Cassidy has has signed up with athletic apparel, footwear and accessories retailer Lady Foot Locker as a brand ambassador and celebrity stylist.

Cassidy will offer fashion and fitness tips, adding her personal touch to the wide selection of athletic footwear and apparel.

The 25-year-old Gossip Girl star worked closely with Lady Foot Locker stylists to select key outfits that make it easier for customers to achieve a fashionably fit look.

Cassidy’s stylings will be featured both in-store and online at ladyfootlocker.com/myvip as well as on Facebook.

The Lady Foot Locker VIP program will support Cassidy’s philanthropic efforts to benefit H.E.L.P. Malawi, an organization she has supported since 2009.

“I’m happy to work with a brand that believes in motivating young women to be everything they can be, to be healthy both physically and mentally. Being in top shape helps me to perform my best every day and I hope I can inspire my peers to do the same,” said Cassidy.

“I’m especially proud of bringing together two causes that I am very passionate about to make a difference in the community.”

Cassidy can be seen in The CW’s upcoming series Arrow, set to premiere this Fall.

SOURCE Lady Foot Locker
CREDIT PR Newswire/Newscom

Rachel Zoe, Jockey Team Up for New Shapewear

Rachel Zoe, American fashion stylist best known for working with celebrities and top beauty brands, will launch in October her curated collection of shapewear and intimates in association with global apparel company Jockey.

While what you wear on the outside could make it easy on the eyes for others, what you wear underneath is just as important to make you feel good about yourself.

Whether dressing for a power lunch or night on the town, the right underpinnings make the most of your curves and what’s in your closet.

Jockey’s collection of “Major Must Haves” mirrors the Zoe fashion aesthetic and is both stylish and comfortable. “Because when you’re wearing something fabulous underneath it all, you’ll feel more confident and chic from head-to-Zoe!” the company said in a statement.

“I’m proud to support Jockey’s new initiatives in shapewear and intimates,” said Rachel Zoe. “Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that.”

The shapewear can best be described as “cotton-rich comfort meets all-day curve control.”

Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The new collection will hit retailers in October.

SOURCE Jockey International
Image Credit PR NEWSWIRE/Newscom

The Long and Short of Womens Clothing

Define womens clothing? In short, it’s all about throwing an air of confidence, looking “in” and making heads turn. In long, however, it’s not so simple, given the bottomless – and ever changing – styles, designs and material that keep evolving in the women’s fashion scene.

Check out Kirsten Stewart in some sexy denim leggings above, or January Jones in a chic leather jacket and loose striped tops or Dakota Fanning in a formal hot pink dress.

Other than the celebrity status, what else is common? The very nature of casualness. Not one of them seems out of place in what they’re wearing… which translates to comfort is style.

Then again, everyone has their own terms and definitions of style, fashion and comfort. It’s a rare, exotic combination… and a lot many sacrifice comfort for fashion. But that that’s not style. In the words of Yves St Laurent, “fashions will come and go, but style is forever.”

Style, in its basic definition, is feeling good in what you’re wearing. If you’re feeling great in a 60’s swinging boots as against a green-and-red haired neighbor of the 21st century, you’re still stylish. In any case, there’s one item that never goes out of style or fashion or time – that would be denim. The original creation that came from San Francisco.

Denim is probably where the choices begin… and, if they end with denim, no one can blame you for that. Denim has been the universal of choice for style and comfort of a number of generations so far, and it seems likely it will stay that way, at least in the foreseeable future.

It’s not just the denim that can dress up a woman. It’s the colors… and designs and patterns in styles. As well as the variety of dresses a woman can wear – from shirts and tops to skirts and pants.

A woman can be anything she wants to be – as they say.

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