‘Bright, trendy and friendly’ might just sum up the essence of the full-featured online boutique tobi.com that is a more than a mere shopping experience. While the choice of brands and styles seems almost endless, a live chat facility not only helps to make sure you get exactly what you’re looking for, but also adds to the fun.

Although the initial impression one might get from the home page could be that the online store is dedicated only to women, there’s also a section for men, which offers an equally wide array of clothing, beauty accessories and eco-friendly products in hip brands.

I started exploring the website with the brands and was impressed to see clothing and accessories in no less than 150 brands including Acne jeans, Diesel, Graham & Spencer, Helmut Lang, Juara, Kimberly Sayer, Lundgren & Windinge, Nanushka, Rachel Leigh, Rebecca Minkoff, Stewart + Brown, Velvet and Wrangler 47, to mention a few.

And be ready to get spoilt for choice with the categories of items as well, which includes accessories, denim, dresses, handbags, jackets, jewelry, pants, shoes, beauty products and more, all offered at some of the attractive prices you get on the Web.

There’s also a Beauty Bar with exclusive beauty and cosmetcs items for both men and women, as well as a Lookbook which highlights the latest trends in fashion.

With winter right around the corner, if you’re planning on picking up some velvet clothing, tobi.com might just be the place. You’ll find some superb velvet apparel by Graham & Spencer including Tees, knits and sweaters and velvet clothes such as casual dresses and jackets.

This post is sponsored by toby.com.