The Hills celebrity Audrina Patridge apparently is the right fit for Bongo apparel, which includes the junior brand featuring body hugging jeans, jackets and other lifestyle-related categories.
To support the launch this Fall at Sears and Kmart, Iconix Brand Group enlisted the 25-year-old reality star to be ‘heavily’ integrated into the marketing campaign.
The campaign will debut this September in glossies such as Teen Vogue, Seventeen and Cosmopolitan, in stores, throughout Sears and Kmart marketing collaterals, outdoor and online at bongo.com.
“I am thrilled to be working with Bongo as the brand is being re-launched at Sears and Kmart this fall,” said Patridge.
“Generations of women, including my mom and sisters, have loved this iconic brand, and it’s exciting to be a part of something that is so classically cool, American,” she added.
Dari Marder, chief marketing officer, Iconix, said: “In keeping with its young, hot-in-Hollywood history of spokespeople, Audrina was a natural fit for the Bongo brand.”
“She lives that glamorous, adventurous lifestyle that our Bongo customers are fascinated with. And, it doesn’t hurt that she looks amazing in our jeans.”
Apparently, for Patridge, the photo shoot was ‘more challenging than expected’.
“I’ve never done anything like this,” she told People magazine. “Tony Duran shoots supermodels so he had me jumping through the air and just letting loose and not worrying about posing.”
That should suit Audrina’s style!
Check out more stories and hot photos of Audrina Patridge:
Audrina Patridge Looks Divine in the Right Denim
Audrina Patridge Dons the Face of Divine Rights of Denim
Nice & entertaining post. Bongo Jeans jackets look like not fitted on her body. Audrina Patridge should remove jacket while photo shut. Thanks for Share this wonderful post. 
