Brazilian catwalk golden girl Gisele Bundchen is replacing model Petra Nemcova in Rampage’s spring/summer 2009 ad campaign.
Rampage, makers of dresses, sportswear, footwear, lingerie, and accessories, has hired the world’s highest paid supermodel to front their clothing for the next two years.
“Gisele was so involved with these shots,” said Dari Marder, chief marketing officer for Rampage. “She epitomizes the Rampage woman – beautiful, sexy, confident and independent.
“It was interesting to see what she picked out to wear — these pieces were some of our bestsellers. She picked the photographer, the hair stylist, makeup artist and she helped us craft the campaign, which is very unique for us.”
“What I like about Rampage is that it works for everyone,” was what Bündchen, 28, had to say about the junior sportswear brand.
The worldwide campaign will hit us with a bang on a Times Square billboard in April and later thru fashion glossies such as Cosmopolitan, In Style and Marie Claire.
More Rampage pictures of Gisele:
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