Multi-platinum, award winning recording artist and actor, Jesse McCartney will be featured in Bongo jeans advertising campaigns this fall.
The 21-year-old pop/R&B star is shown surrounded by the “Fab Five Fit” girls wearing the five-pocket denim, with the labels Feisty, Fearless, Fabulous, Flirty and Fierce. The models also showcase Bongo footwear, sportswear, accessories and handbags in addition to the jeans.
“There’s nothing better than a girl in a T-shirt and jeans so the Bongo shoot was a dream come true for me,” said McCartney.
McCartney currently has the No. 1 radio hit at Top 40 with his song, “Leavin,” which has claimed sales of nearly one million digital singles on iTunes.
To date, Bongo has featured Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson as their spokeswomen, but according to Dari Marder, Chief Marketing Officer, Bongo, “This season, we made a departure from the usual “It” girl in our Bongo campaign and instead chose to feature one of music’s hottest stars and the “It” guy who currently has the No 1 song at Top 40 radio, Jesse McCartney.”
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