Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
July 17, 2008 · Filed under Apparel
Hip hop fashion icon and Baby Phat founder Kimora Lee Simmons has teamed up with JCPenney to launch her juniors brand Fabulosity.
The exclusive back-to-school line will reflect Baby Phat’s trend in styling, but will be priced much lower, between $29 to $109 (as compared to Baby Phat’s $30-$200 range). The sportswear line features tees, knit tops and sweaters, jeans, skirts and dresses as well as hoodies, jackets and outerwear. Speculation is in the offing that the line will expand to include a full-lifestyle collection, with shoes, accessories, handbags, and a home collection.
“The Fabulosity girl is fun, fashionable and chic, but she doesn’t want to spend her last penny on something to wear. This collection is fashionable, but also affordable. The days of spending tons on clothes are gone — I mean, I still do it, but young girls can’t,” said Simmons.
“I really demand that all my divas look fabulous,” Simmons told the crowd at an event held at a club in Manhattan to introduce her clothing line with a fashion show.
Simmons, 33, has been known as a model, author, as well as an occasional actress. She became CEO of Baby Phat after her ex-husband Russell Simmons stepped down in September 2007. She gained fame and attention for a nude poster she did for PETA in January 2008: [CLICK to View Full Image]
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Amanda` wrote @ July 19th, 2008 at 1:23 am
Kimora is just doing her thing isn’t she? She’s already got a lot of things going on, and now she comes out with yet another clothing line. Go ahead girl…I aint mad at ya! And look at her sporting this red dress, she always steps out looking fly. Between her and Bianca, My wardrobe is gonna be faulous because Kimora definitely knows what she’s doing in the fashion area and Bianca is right there with her. Now SHE knows how to accessorize and make a horrific outfit look great. Don’t believe me? check her out on Toyota’s new “If Looks Could Kill” series.
The webisodes follow an aspiring fashion assistant, Bianca Turner (played by Femi Emiola, Wicked Wicked Games), who is a prime example of a woman who’s got it going on. I’m talking the dream job, a man who’s got all the ladies drooling, and the spice to keep it all together when hell hits the fan. Think James Bond meets Sanaa Lathan in “Something New”, Bianca is the girl who isn’t afraid to run in her Louboutin heels!
Link: http://www.iflookscouldkill.com
The fifth episode-Devil In a Blue Dress- has been available since 7/14, but it’s not too late to catch up and tune in. I work with Toyota, so take my word for it.
I’m sure that you will be reeled in, so don’t be surprised when you are. Also, don’t forget to hit me up with the scoop on your thoughts, or comments from others, about the webisodes.
Looking forward to the girl talk!
Best,
Amanda Clouden
ILCK Ambassador
Amanda.Clouden@yahoo.com
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