The 2008 Olympic individual all-around gold medalist gymnast Anastasia “Nastia” Liukin will be the face of Vanilla Star’s “Smart Girls Rock” ad campaign.

The 18-year-old champ, who’s also the 2005 and 2007 World Champion on the balance beam, claimed five medals at Beijing including one gold, three silvers and one bronze.

Vanilla Star’s campaign is said to embrace an ‘anti-jean’ company philosophy by opposing the trend of exploiting young teens’ bodies in its ads. The new ads will be unveiled today at Parsons School of Design in NYC, while they will be splashed over buses, kiosks and billboards in NY and LA.

“We always try to find personalities that our core Vanilla Star customer is attracted to and will set a good example for today’s impressionable youth market,” said Vanilla Star’s President, Mark Levy. “We feel that Nastia is special, not only for her amazing skills but as a role model and inspiration to young generations. She’s truly living the dream.”

“We love that Nastia is the perfect fit for Vanilla Star like our jeans are for her,” commented Sandeep Behl, Vanilla Star’s CEO.

“I am really excited to be a part of Vanilla Star’s ‘Smart Girls Rock’ ad campaign,” said Nastia. “I know what it is like to have a dream in your mind and work as hard as you can to achieve it. I’m just happy I can encourage others to do the same.”

Nastia has also received endorsement offers by major brand names including AT&T, Visa, Adidas, Covergirl and Wheaties, where she will appear on cereal box covers.

So we can definitely hope to see more of Nastia all day long… starting at breakfast. Not that I’m complaining.

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Photo courtesy: nastialiukin.com