Israel-born globetrotting swimsuit fashion model Bar Refaeli will be featured in a Hurley International advertising campaign for their next spring’s lineup of sporting bikinis, sheer T’s and denim shorts.
The 23-year-old is expected bring her experience, enthusiasm and charisma to the Nike-owned brand, as well as star for the Young Contemporary collection, created for young women to integrate Hurley into their wardrobe with her own personal style.
Shot in Brazil by David Mushegain, images from Bar’s first campaign for Young Contemporary apparel and swim collections will debut in October in Elle, Nylon and other fashion magazines. Bar will also appear in the brand’s spring 2009 runway show in Los Angeles later this year.
“Hurley does everything with a lot of genuine heart,” said Bar Refali, who’s been dating Hollywood star Leonardo DiCaprio for about two years now. “And I love that Hurley’s beach culture lifestyle incorporates fashion and makes it look and feel sexy and effortless. Every time I travel, I pack their pieces so I have the Hurley culture with me wherever I go.”
“Anyone can hire a model,” said Lyndsey Roach, Hurley’s VP, marketing. “We wanted to do something different (for Young Contemporary). She lives this lifestyle.”
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MORE on Bar Refaeli(AND pictures) at:
Bar Refaeli is the Spring/Summer Face of Accessorize
