Snowboard and skateboard champ Shaun White has collaborated with retailer Target to launch his 90-days-only clothing line called “Shaun White for Target.”

“Clothes my friends can wear,” is how Shaun, 21, is describing is collection, which mainly features a full range of apparel including denim, shorts, woven tops, hooded sweatshirts and graphic tees. The line, designed by Shaun alongside his brother Jesse to reflect their love for skateboarding, music, art, and travel, will hit Target stores on July 28.

Nicknamed the “Flying Tomato” for his mop of red hair, Shaun won a gold medal at the 2006 Winter Olympics for snowboarding.

“Target is a great company that has been supporting me for almost six years. Having the opportunity to create an original line with them is a natural progression of our relationship and something that I was extremely stoked to do. The fact that I was able to work with my brother just made it even sweeter,” he said.

The affordable apparel collection has prices ranging from $10 for boy’s graphic tees to about $30 for young men’s skinny-fit denim jeans.