Rapper Soulja Boy has teamed up with Dallas apparel company Yums Shoes to create his own clothing line and Yums “Block Star” sneakers.

The 17-year-old “Crank That” singer will have brand of sneakers and clothing to go along with the release of his upcoming album for Interscope.

The hip hop artist will actively market Yums “Block Star” sneakers, which will have emblazoned graffiti art on the soles, reportedly designed along with graffiti artist and designer Tex. The marketing is expected to go on five special webisodes as well as on his official Web site. The collection is expected to launch at the Magic trade show in fall.

“The Soulja boy exclusive shoe will be released in the fall along with my album,” said Soulja Boy. “The Soulja Boy cartoon will also be released in the fall, so there’s three things to look out for.”

Soulja Boy’s sophomore album “iSouljaBoy” is expected to feature contributions from Polow Da Don, Bow Wow and Sean Kingston.

His debut last year “Soulja Boy Tell’em,” sold nearly a million copies in the US.