High School Musical star Vanessa Hudgens will front Sear’s new back-to-school campaign with the theme ‘Don’t Just Go Back. Arrive.’
The creative theme designed to appeal to teens was shot by Grammy award-winning director director Joseph Kahn for the TV, online and print media.
“I like to make a fashion statement by changing up my look with different styles,” said 19-year-old Hudgens. “Sears is a great place for those heading back to school this year because you can find an entire wardrobe of fun ‘looks’ to suit any mood or fashion sense. Plus, since the clothes are so affordable, you can easily switch styles and really get noticed when you arrive back at school.”
Hudgens began performing at an early age, appearing in musicals starting at age eight, and moved with her family to Los Angeles after winning an audition for a commercial. She landed roles many TV roles, but it is her role as the shy, intelligent student Gabriella Montez in the Disney Channel film series High School Musical that has brought her fame and success.
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