Winner of the tenth cycle of America’s Next Top Model Whitney Thompson has signed up as the new spokesperson for Fashion Bug’s (a unit of Charming Shoppes) Right Fit jeans.
Here’s an opp for Thompson to make the best use of her curves to demonstrate an innovation in fit that allows women of every shape to buy the perfect pair of jeans or pants to fit their curves.
“I have been a Fashion Bug shopper for years, so I was excited at the opportunity to work with the company and help women ‘take back’ the fitting room and make shopping for jeans a great experience,” said the 20-year-old celebrity from Atlantic Beach, FL. “The store offers clothes to fit women of all shapes and sizes – and since Fashion Bug just launched a line of denim made with Right Fit technology, we no longer have to change our bodies to fit into the hottest jeans; the jeans are now made to fit our bodies.”
“Right Fit technology proves once and for all that size doesn’t matter! It’s all about a woman’s shape and the proportion of her curves,” said Laurie Williams-Fleury, VP Design of Charming Shoppes. “We conducted the most extensive fit study in more than 50 years and used 3-D scanners – which measure the body from head-to-toe – in order to design bottoms that flatter every woman’s figure.”
If Right Fit is what I think it is — jeans that hug like second skin to the body — it sounds like a hot idea. Are you ready to get “Right Fit-ted”?
Check out Whitney’s pics here and decide for yourself if she’s right for this job:
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