Paraguayan athlete Leryn Franco has signed up with Nike to be the face of a campaign advertising signature sportswear.
According to Paraguayan newspaper ABC Color, “In February 2009, Nike launched the campaign in Europe as Leryn image, so that the Paraguayan is shown on all the brand stores and in magazines.”
The 26-year-old sportswoman, who was runner-up Miss Paraguay 2006, specializes in javelin throw, with a personal best throw at 55.38 meters. Franco did participate in the 2008 Beijing Summer Olympics, but finished 51st overall, throwing 15 meters short of her best record.
Okay, she didn’t win a medal, but who cares? I don’t, and apparently neither does Nike.
Do I have a single picture of Franco throwing javelin here?
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Watch a video clip of Leryn’s Nike photo shoot
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