One of Hollywood’s favorite fashion icons, Sarah Jessica Parker is making the best use of Carrie Bradshaw of ‘Sex and the City’ to launch her own fashion line, called Bitten.

Here is the first official glimpse of advertising for ‘Bitten’ on bittensjp.com, with Parker, 41, sporting the tagline “Fashion is not a luxury, it’s a right.”

Parker has teamed up with Steve & Barry’s chain of sportswear shops to make this range of “high-quality, but affordably-priced, sportswear for women.” Everyone’s tight-lipped about the details of the collection — so much so that catwalkqueen.com, which published some initial pictures of the ‘Bitten’ range were contacted by Steve & Barry to remove the images.

But if you hold any truth to the rumours, the Bitten range will consist of of over 400 items including wool and cashmere sweaters, dresses, handbags and… you guessed it, shoes!

At a recent exclusive lunch for top fashion editors, Parker said: “High quality, luxurious clothes do not need to cost as much as we’ve been led to think.”

The line will make its debut on June 7th at various Steve & Barry’s stores.

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