Star of HBO’s Entourage, Emmanuelle Chriqui will help Braun launch a women’s movement for well-groomed men, called the “bodycruZade”, the world’s first all-in-one body groomer featuring Gillette Fusion shaving technology.

Just how would Chriqui help a campaign for grooming for men?

Recent Gillette surveys on male body grooming revealed that only one-third of men age 24-34 shave, wax or trim below the neck but that 57 percent of men would change their body grooming habits if they received a negative reaction from their sexual partner.

The survey also said that 63 per cent of American women are turned on by a well groomed chest. Okay, I can take it. And 69 per cent said one of the best reasons to bodygroom is to appear more attractive to a potential partner. And over 50 per cent said they felt most comfortable seeking body grooming advice from their significant other.

Chriqui, 32, will feature in an online video introducing the bodycruZade movement. Also, the Braun bodycruZade Web site features a customizable video that allows women to send a message to their favorite guy praising his body grooming habits to reinforce the positive reactions a well-groomed man receives when he grooms below the neck.

Last word from Emmanuelle? She’s asking women to check out bodycruZade.com.

Sounds like fun. Zoom in on this product line image from bodycruZade:

Source BRAUN