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Heidi Klum to Launch Own Fashion Line with Jordache

German supermodel Heidi Klum and denim label Jordache are all set to introduce a new capsule collection named “Heidi Klum by Jordache.”

Liz Berlinger, president of Jordache Enterprises, says the idea for Heidi’s own clothing line came last eyar at the photo shoot for Jordache jeans in Hollywood. Apparently, she thought Heidi was very verbal and aware of her likes and dislikes, so a clothing line reflecting her tastes came as a natural outcome.

Heidi Klum to launch new fashion line ‘Heidi Klum by Jordache’

Klum, 34, is said to have provided Jordache with some of her favorite pieces from her own wardrobe, which was the main source of inspiration behind the new line. Heidi says she looked the like as something busy young mothers would want to wear.

“She was very sensitive to wanting the line to have a sexy edginess, but not be too revealing,” Berlinger said. “She paid a lot of attention to details.”

‘Heidi Klum by Jordache’ will initially be a 20-piece collection, with the theme Naughty and Nice. Sources report that the emphasis will be on premium denim in blouses, luxury knit tops and sundresses. Embellished tops will be included in the line, and are expected to retail for $80 to $250.

The launch will take place in April exclusively at Bloomingdale’s.

Heidi has been going great runs, after having clearly regained her famous figure after birth to her third child with Sean.

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