Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for Accessories
June 21, 2008 · Filed under Accessories
Tennis ace Maria Sharapova’s four-year contract with Sony Ericsson as their first global brand ambassador manifested itself yesterday with the launch of the “The Maria Sharapova Design Collection”.
“Working on this collection was an opportunity that I could not turn down,” said Sharapova, who recently turned 21 . “Sony Ericsson helped me create a collection of mobile phone accessories that I know people will use. And I wanted to add my touch to each item. People want style, fashion and glamour, and with this collection I know that they’ll have it.”
“I am looking forward to using the collection with my Sony Ericsson T303 which is equally as stylish and great to listen to music on when I exercise and when I like to relax after a match,” the current World No. 3 added.
The sports themed collection includes a tennis Courtside Case, a compact Exercise Case for trips to the gym, the Party Bag for her evening out in town, and the Travel Wallet.
The Maria Sharapova Design Collection will be available in the market in the third quarter of the year.
Related post(s):
Maria Sharapova to Speak for Sony Ericsson
May 22, 2008 · Filed under Accessories
Italian luxury goods brand Tod’s has announced Oscar-winning actress Gwyneth Paltrow as its latest spokesperson, replacing Sienna Miller who reprented Tod’s last year.
Renowned photographer Mario Testino has aleady shot the 35-year-old mother of two in Capri, aboard dashing Tod’s group president Diego Della Valle’s yacht, portraying “the uber luxurious, outdoors-y life of a beautiful Italian aristocrat from the heady days of the jet-set era,” as reported by Vogue UK.
“Italian style is very sexy, very womanly and what I love is that it seems to have so many different inspirations,” said Paltrow.
“I felt immediately like they (Tod’s) brought me into their family,” she told PEOPLE magazine.
“It had to be Gwyneth Paltrow. She’s the perfect ambassador for the brand - modern, charming, with a strong sense of family,” Diego Della Valle said. “To me, she’s the contemporary embodiment of Audrey Hepburn.”
“She is an icon, she has beautiful manners. She is super sweet, funny, intelligent, opinionated, very diplomatic,” he added. “Honestly, I need to find a defect because I start to fall in love, too!”
The ads will splash across the media next month worldwide, but only in Fall in the US. If you can’t wait until then, you can check out the short film that Gwyneth stars in for Tod’s at tods.com.
April 6, 2008 · Filed under Accessories, Beach/Swim Wear, Shopping / Online, Sports
It was not too long ago that watched a bunch of guys on the Santa Cruz beach playing volleyball. Well, that’s nothing really spectacular, but what indeed was striking was that most of them were wearing celebrity brand sunglasses. Now, I know a Gucci from an Armani, and the reason I’m blogging this is I find it so affordable to buy wholesale sunglasses.
I follow celebrity fashion trends very closely, and from what I know, I can tell that the brand name prices are going only one way — UP. Then again, celebrity fashions never go out of style, because they’re always in the news. (My girlfriend wants the sunglasses that Jennifer Garner wore while she (Garner) went grocery shopping. So?)
Now, that makes me believe that there’s a helluva lotsa money there in fashion sunglasses. Brand names. Nobody wants to wear a Swiss-made shade unless it says “Armani” or “Police” on it. And let me give you a tip: If you’re even remotely planning to get into this business, you should remember the statistics. The stats say that wholesale replica sunglasses sell much better than the real thing. The point is, you’re only paying for the name, and your consumer only cares about a temporary appearance, as I said, while playing volleyball. Come on, it’s a celebrity world… brand names and Hollywood.
Still unsure? Check out what what other people have to say about wholesale sunglasses, accessories, designer sunglasses, polarized sunglasses and more.
Summer’s coming. Don’t lose out on that! Check out CTS Wholesale — they sure give you a foothold to kick off your own business selling branded sunglasses. Eliminate the middleman and buy and sell direct from the guys who know it best.
March 8, 2008 · Filed under Accessories
One of the most recognizable faces in the world, soccer star David Beckham has signed on to represent Sharpie felt-tip markers as its global ambassador.
The worldwide marketing campaign will kick off in the US this month, seeking to establish Sharpie as the “preferred autograph marker”, while promoting other creative uses of the marker produced by Staffordshire company, Sharpie UK.
“Like the Sharpie brand, David embodies individuality and creative expression,” said Howard Heckes, Sharpie global business unit president. “He is the rare athlete who transcends nationality and sport to command worldwide attention, making him the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are about the colors, variety and almost limitless uses of the product.”
“I have always enjoyed signing autographs for people, especially since I used to love getting my heroes’ signatures when I was younger,” Beckham said. “I love to use Sharpie markers, so it’s a natural choice for me to partner with them.”
Sharpie has previously used top US athletes such as as golfers Arnold Palmer and Gary Player to endorse its products.
Related post(s):
David Beckham to Underscore Armani
‘Branding’ a Celebrity?
March 5, 2008 · Filed under Accessories, Fashion Line, Luggage
Rolling Stones guitarist Keith Richards is set to be the new face of Louis Vuitton, the French maker of luxury handbags and luggage.
Londoners saw the 64-year-old rock-n-roll ‘bad boy’ in his first-ever campaign featured on billboards and British newspapers yesterday in a campaign said to run throughout this month. According to company sources, the ads are designed to promote Vuitton’s heritage in luggage and win back older customers that lost interest as the label became more fashion-oriented.
Louis Vuitton is picking “achievers who changed things” for its ads, said Antoine Arnault, Vuitton’s head of communications. Earlier campaigns for the brand featured former Russian president Mikhail Gorbachev, French star Catherine Deneuve, US actresses Scarlett Johansson and Uma Thurman and tennis champions Andre Agassi and Steffi Graf.
“Keith Richards is timeless and ageless,” said Rita Clifton, head of the U.K. division of brand consultant Interbrand. “He’s lived his life on the edge, but he’s not a sleaze bag. He’s lean and mean and he’s still current.”
“The good thing about Keith is, he’s big just about everywhere,” said Arnault. “He speaks to the 20-year-old who’s into rock ‘n’ roll and the 65-year-olds who went to a Rolling Stones concert when they were 20.”
In one of the ads shot by US photographer Annie Leibovitz, Keith is seen perched on a bed with a custom made Vuitton guitar case and wearing a Vuitton leather jacket. The tag line reads “Some journeys cannot be put into words.”
February 28, 2008 · Filed under Accessories, Beach/Swim Wear, Casual Wear
Supermodel and Leonardo Di Caprio’s girlfriend Bar Refali will front high street chain Accessorize.
The Israeli-born model 22-year-old model, who has already graced the covers of Sports Illustrated, Maxim, Elle and Italian GQ, now joins fellow supermodels Lily Cole, Kelly Osbourne, Heidi Klum and actress Mischa Barton in representing the British retailer.
Accessorize.com reports that Bar was an obvious choice for the unveiling of the new range beach collection. The collection offers summer beachwear accessories, as well as glitzy jewelled kaftans and embroidered smock tops and a selection of bikinis and sunglasses.
The Accessorize campaign was shot by reputed photographer Enrique Badulescu around spectacular surroundings in LA, which not only conveys “an element of high summer and beautiful natural light, but also exudes energy, glamour and a sense of ‘capturing the moment’.”
Bar was named as “Sexiest Import” at the 2007 Spike TV Guys’ Choice Awards. And British men’s mag Arena voted her the Best Body of 2008.
Maybe they speak the truth:
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February 23, 2008 · Filed under Accessories, Apparel
I wouldn’t bet my bottom dollar on whether it was Christian Bale in “3:10 to Yuma” or Brad Pitt in “The Assassination of Jesse James” who triggered it, but lately I do see a mighty inclination towards Western gear. ‘Dressing Western’ had always symbolized the American culture around the world, and the trend is making a comeback.
I was pleasantly surprised to come across AJ’s Western Wear Outfitters which is offering authentic western wear, western shirts for gents, ladies and the youngens. If you’re a hombre who prefers the traditional look, the company offers the plaid shirt, which can be multi-functional and no doubt grab every lady’s attention. And as everybody knows, a self-respectin’ cowboy should be seen in a custom embroidered shirt — which WesternShirts.com offers in a number of designs, sizes and colors. Point to note: Take advantage of their free branding service and have your cowboy shirt branded with a high stitch count embroidery of your monogram, nickname, group affiliation, and where you want it… you name it, dude, it’s your custom shirt! And if you have a particular design in mind, you can always check out their design catalog.
You’ll also find a sweet staggering range of Rodeo & Sport Western shirts, as well as fancy prints and vintage and Retro Western shirts, should you decide to prep up the “studdler” in you.
The 21st century cowgirls can rope in some superbly embroidered Western shirts, again customizable with any kind of lettering. The women’s shirts range extends to stylish short sleeves and comfortable long sleeves. Matter of fact, I feel the women have a fanastic range of Western wear to choose from, while men’s are kinda limited to shirts and outer wear. For instance, apart from shirts, sleepwear and outer wear, women can choose acquire a ‘posh’ Western look with some of the sexy Rhine-Swarovski belts and handbags, wallets and cellphone cases.
Upon browsing through the whole ‘kit and caboodle’ on the site, guess what inpressed me the most? Their meticulous attention to detail — for sizes (neck, chest and arm) and customization of imprints. Besides the lettering, you get to choose the font (Western style fonts, of course), the color, the location and the flexibility of pricing.
WesternShirts.com is more than just Western shirts. It has all the promise of becoming the ultimate choice for anything Western, but the signal is clear–WesternShirts will soon have much more to offer the dress connoisseur.
January 29, 2008 · Filed under Accessories
Asia will see actress Kate Bosworth as the new face of American brand Coach in its Spring advertising campaign.
Kate replaces Mandy Moore as the spokesperson for Coach, the campaign for which will hit billboards and magazines in China and neighboring countries.
“Kate Bosworth is the epitome of distinctive American style and poise, qualities that are synonymous with Coach,” said Reed Krakoff, President and Executive Creative Director. “Her style is glamorous and represents the fun and whimsical spirit of our brand.”
Bosworth, 25, said she’s always been a fan of Krakoff’s designs as well as his work on the campaigns.
“Both are chic and classic representations of my own effortless style,” she said.
Kate, who was first seen in Robert Redford’s The Horse Whisperer at the age of 15, will appear in two new movies in 2008: The Girl in the Park with Sigourney Weaver, and 21, a poker drama based on the international bestseller, Bringing Down the House.
Related post(s):
Kate Bosworth is the New Face of Calvin Klein Jeans
January 25, 2008 · Filed under Accessories, Shopping / Online
There’s no denying it. Celebrities have a lifestyle to live up to–at least when they’re in public–and the bags and purses they carry are usually the most noticed, the most photographed and the most written about (after their boyfriends). Perhaps this is just one reason top celebs such as Lindsay Lohan, Mary Kate & Ashley Olsen and Nicole Richie wouldn’t be seen dead without a Fendi bag.
Apart from the celeb/glamour side, the Italian designer’s handbags are an ideal model of perfection in terms of material, style and quality. For instance, the Fendi Spy Bag is made of buttery soft leather, and the look and feels of the bag can never be duplicated. But how do you go about searching for authentic Fendi bags offered at the best prices in the market?
I discovered TheFind.com. Their shopping search engine delivers lists of products with descriptions and images, ranked by the leading products, brands, stores and styles on the very first page of results. A search for the “Fendi Spy bag” yielded 960 results from 121 stores. Shown below is the Fendi brown nappa embellished ‘Spy’ bag, available in cognac, brown, ivory and khaki. It also features soft pebbled nappa leather with ‘Ricami’ hand woven beaded and embroidered designs and short flap with woven leather handle, hidden lighter compartment, and wristlet strap, and a Zucca jacquard canvas lining.
A search for another celebrity favorite, the Fendi Hobo bag came up with 754 choices from 114 stores. The Fendi cognac nappa leather Hobo has soft pebbled nappa leather with allover stitch detailing, while the front flap pocket comes with with mirror logo goldtone buckle and has a magnetic snap closure. The 14” woven leather strap has 6” drop and leather knots.
TheFind.com came up with 734 bags from 150 stores for Fendi Tote, the exclusive luxurious Fendi. If you love the hottest looks and the finest materials, you’ll find them in the Fendi Large Silver Metallic Leather ‘Xword’ Tote (shown here). The handbag has a double patent leather measuring 24 inches, and black nylon with inter-woven metallic laminated leather overlays.
One last word–don’t get the idea that TheFind.com is only about searching bags and galmour stuff. Their “Product Ranking Engine” crawls over 500,000 stores worldwide to find over 150 million products including shoes, apparel, home furnishings, jewelry and watches, seasonal stuff, health and beauty products as well as items for kids and family.
January 15, 2008 · Filed under Accessories, General
Sony Ericsson announced yesterday that it has signed an exclusive four-year deal agreement with tennis ace Maria Sharapova, making her the cell communication company’s first global brand ambassador.
The stunning Russian, 20, will undertake a series of innovative new consumer brand campaigns working with Sony Ericsson’s design team on a range of products and accessories.
“Maria’s iconic status, determination, dynamism, success and charm match strongly with the Sony Ericsson brand, which prides itself on innovative and cool design with substance,” said Dee Dutta, Corporate Vice President and Head of Marketing, Sony Ericsson. “Our alignment with Maria’s global iconic status, combined with our brand expertise and innovative thinking aims to provide something new and something different to our customers around the world.”
“It is really exciting to be working with a cool brand like Sony Ericsson which has such a strong reputation in the entertainment industry,” Maria Sharapova said. 
“Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership.”
Sony Ericsson had earlier portrayed tennis players Ana Ivanovic and Daniela Hantuchova in a 2006 TV ad to promote the launch of its K800 and K790 Cyber-Shot camera phones.
The off-court agreement complements Sony Ericsson’s 6 year $88 million global title sponsorship of the WTA Tour which was signed in January 2005 and is the biggest deal in the history of women’s sport.
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