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The Relationship Between Celebrities and Fashion Brands

by Pauline Goodman

If there’s anything that has gone hand in hand for years, it’s the world of celebrity and the world of fashion. Whether you’re paying attention to certain designers swathing their favorite celebrities in couture brands or are keeping up with the ever-expanding Gaga empire and its foray into fashion, it’s never gotten old..

Everyone–from musicians to artists–has managed to score exclusive deals with designers eager to outfit them for the stage or screen, and everyone knows that the first questions being asked on the red carpet are often “who are you wearing?”

Even Monica Lewinsky’s first move after the 1990s Bill Clinton drama was to try to launch a handbag line; that’s a savvy businesswoman.

While it might have once been a unique idea for celebrities to not just sport the colors and wares of a favorite designer but to strike out on their own as the talent, today it’s becoming more commonplace.

Whether it’s rapper Sean “P. Diddy” Combs and his line Sean Jean or Madonna and her daughter Lourdes launching their own clothing line for teenagers and juniors, it seems like the concept of getting into the business of clothing is becoming as commonplace as releasing a Christmas album or a fragrance. And while there are some serious celebrity missteps, sometimes people actually manage to succeed at taking on the challenge of designing clothing.

It seems like those who have the best luck at combining the world of celebrity with fashion lines that actually work are native New Yorkers, and it’s definitely not just musicians who are getting into the game. Acclaimed and somewhat quirky actress Chloe Sevigny has managed to succeed quite admirably with her line of clothing for Opening Ceremony.

Though the inspirations are rather mid-1990s, the execution is surprisingly successful. From loafers inspired by her father’s old shoes to reasonably priced canvas bags, Sevigny definitely has better taste in clothing than she does in directors (Vincent Gallo, anyone?)

Of course, if there is anyone out there who understands the relation between the fame monster and fashion, it is definitely Lady Gaga. A former lower upper class Catholic schoolgirl turned international celebrity, Gaga has employed famous fashion photographers and designers alike to help craft her meticulously weird look.

Befriending (and exploiting) the names of those far more talented than she is, Gaga has managed to make plenty of friends and enemies with her approach to borrowing from fashion. The latest moves to get her name into the paper?

The design to launch a clothing line as part of the Haus of Gaga, and the never-ending approach to destroying Hermes Birkins, the Rolls Royce of handbags.

Considering that these go for tens of thousands of dollars, it makes sense that most celebs lucky enough to snag one of these highly-coveted bags would leave them as-is, but not Gaga. She opted to put spikes into one Birkin, and wrote about being a little monster in Japanese on another.

Whether it’s actually a fashion-forward approach to interacting with a brand or simply antics befitting a teenager, Gaga definitely manages to keep people talking. And that’s definitely one of the reasons that designers are so happy to hand over freebies to celebrities in the first place.

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Author of this post, guest blogger Pauline Goodman, owns a British online store selling high quality, Italian leather handbags. For more daily updates for fabulous fashionistas, follow her on twitter, just search for paulinegoodman.

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Vanessa Paradis Bags Chanel’s Coco Cocoon

French singer, model and actress Vanessa Paradis has replaced British celebrity Lily Allen as the face of Chanel handbags, the Coco Cocoon range, designed by none other than Karl Lagerfeld – or the Kaiser.

Chanel, the French fashion brand, has just released the new shoul campaign, featuring Paradis, 37, in alluring — if not outright seductive — poses and moods. The range is said to have been updated with new shapes, color and materials, but is still reminiscent of the quilted outside.

Karl expressed his delight shooting Paradis.

“I have often photographed her for magazines or advertising campaigns and each time it’s a pleasure,” he said.

“She really gives the impression that she is instantly on your level when you are working with her. People think she’s wonderful. She plays the game spontaneously, she is super natural.”

“And above all, she creates harmony all around her. We have formed a real bond in our working relationship. She has been to my studio a number of times, and it’s as if she were coming to the house for dinner,” the fashion design guru added.

By the way, didn’t the French celebrity replace Kirsten Dunst as the face of Prada’s Miu Miu not so long ago?

Check out more photos from the ad campaign:
(Feel free to click and zoom in on Vanessa Paradis’ photos… she won’t bite. Unfortunately.)







Daisy Lowe Bags Louis Vuitton

UK’s permanent “it” girl Daisy Lowe is the new face of French luxury house Louis Vuitton’s latest collection of leather accessories and clothing.

The 21-year-old celebrity fashion model will feature in Louis Vuitton’s campaign for its Cosmic Blossom collection.

On another note, Lowe recently modeled Vuitton’s hot Daimler Azur collection, posing in classic checkerboard print, matching scarf and some can’t-get-tinier micro pants.

Check out photos of Daisy Lowe here:
(Feel free to zoom in on her. She won’t bite… unfortunately.)



Photo courtesy: Louis Vuitton

More stories and pictures of Daisy Lowe:

Daisy Lowe for DKNY Jeans

Daisy Lowe ‘Marc’ed

A Stone for Louis Vuitton

Dutch supermodel Lara Stone is luxury leather goods and fashion brand Louis Vuitton’s new face for its Spring 2010 range.

The supermodel is throwing a super seductive pose amid doves, a patch of grass (isn’t green the color lately?) and ferns, and of course, Louis Vuitton bag and shoes on her 5′10″ body.

The August 2009 face of W magazine sports a Brigitte Bardot look, according to Antoine Arnault, Vuitton’s communication director.

“After two seasons with such a huge star, artistic director Marc Jacobs decided to take a breather and work with a model — and not just any model,” said Arnault.

“It’s the choice of a new supermodel. She clearly has a Brigitte Bardot look.” Well, Lara certainly has that sexy pout, no two thoughts about that.

With this, Stone, 25, has replaced pop celebrity Madonna as Vuitton’s spokesperson, while also following in the footsteps of celebs such as Sean Connery, Keith Richards and Mikhail Gorbachev.



The sexy shots by top Dutch photographer Desiree Dolron are set to appear in fashion glossies next month.

Check out a couple of behind-the-scenes photos of Lara Stone at the campaign photo shoot:
(Feel free to click and zoom in on Lara… she won’t bite. Unfortunately.)



Photos courtesy: Louis Vuitton

Natalia for YSL, Givenchy and Stella McCartney

How many Russians does it take it represent three top fashion brands? Just one, apparently, given the fact that the beautiful Natalia Vodianova will be the face of Yves St Laurent, Givenchy and Stell McCartney.

Natalia, 27, is set to go on a roll, come Spring 2010. For one, she’s replacing supermodel Christy Turlington as the face of YSL, while also appearing in Givenchy’s ads for the next season’s campaign.

Meanwhile, she was approached by Stella McCartney, who was impressed by the Russian in a September catwalk, to represent the stylish British brand.

And all while she continues with her current assignments with Guerlain and posing for Calvin Klein underwear… quite a busy time ahead for the lovely-looking mother of two!

Enjoy some more photos of Natalia Vodianova while you’re here:
(Feel free to click and zoom in… she won’t bite. Unfortunately.)





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