Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for Apparel
January 25, 2012 · Filed under Apparel, TV
Glee star Lea Michele will appear in a national multi-media marketing campaign for Candie’s, Only at Kohl’s Spring 2012 collection.
With this, Michele, 25, joins the list of Candie’s celebrity ambassadors including Britney Spears, Avril Lavigne and Fergie, among others.
“Candie’s is such an iconic brand and I am so happy to be working with them,” said Michele, Best known for her role as Rachel Berry on the Golden Globe Award winning television series Glee.
“The concept for the new Candie’s at Kohl’s campaign is about enjoying being at home, feeling relaxed, comfortable and happy,” she added.
Referring to Candie’s previous marketing drives, Michele said: “Britney Spears is definitely my favorite past Candie’s girl, her campaigns were gorgeous.”
The campaign titled, “Hangin’ At Home” features Lea causing a stir in the kitchen, glamorously lounging by the pool and being playful in her bedroom, photographed at a private residence in Beverly Hills, CA by fashion photographer Yu Tsai.
The creative gives consumers a behind the scenes look at Lea’s everyday life at home. The print campaign will debut in March issues of fashion and lifestyle glossies.
Candie’s is sold exclusively at Kohl’s Department Stores nationwide and Kohls.com.
More cool stuff on Kohl’s [pics]:
Britney Spears ‘in the pink’ for Candie’s
Avril Lavigne to Launch Juniors Fashion Line
December 22, 2011 · Filed under Apparel
It seems that being pregnant is the trend this year since a lot of celebrities are getting eager to become moms. So what are the maternity trends this year? That should be easy – we just check out what our favorite celebrities are wearing.
Emma Bunton, also known as Baby Spice (pun unintended), from Spice Girls has definitely grown up and with her baby on the way she’s not the blonde young and naive girl we used to know – but that doesn’t mean she’s not hot as ever. And there’s an explanation…
She prefers wearing black because, let’s be honest, black will never be out of fashion and it does a stylish job concealing those extra pounds women get during pregnancy.
Along with flowery patterns and fashionable lace sleeves, Bunton sure takes maternity clothes to a whole new level. Also, she is wearing a beautiful black fur that is so “in” this year, backed by a simple but efficient hairstyle. Her stunning lace dress almost makes us forget that she is pregnant because it makes her look like a princess!
While Emma chose black, Jessica Alba managed to keep up her amazing looks in another classic color, a white dress, and a beautiful one at that. The dress and the hairstyle remind me of an 18th century painting and the pregnancy glow rocks in this picture.
Alba, the ultimate fashion icon, will carry her image even during her pregnancy. Let’s not forget that this is her second baby so she is definitely doing a great job as a mom without putting her career on hold.
These two ladies show us that you can still be fashionable even if you are wearing maternity clothes and both of them declared that they feel amazing while being pregnant and that doesn’t interfere with their fashion sense in any way.
Pregnancy must not interfere with one’s sense of fashion and its makes perfect sense to choose what suits you best and what makes you look superb. And isn’t this the season to let go and look stylish and feel good!
September 28, 2011 · Filed under Apparel
Colombian actress and the inimitable star of Modern Family Sofia Vergara’s collection for Kmart is set to hits stores this fall alongside a fun advertising campaign featuring Vergara’s boundless energy, great sense of humor, and bold style.
Just like the collection itself, the print and television ads were designed with real women in mind who want to feel confident and sexy- women who, as the tagline says, “Work What You Got.”
The print campaign, shot by famed photographer Norman Jean Roy, was captured in an intimate indoor setting, a brownstone in Brooklyn, NY, which lent a warm and personal tone to the photos.
Clad in highlights from the collection, Vergara posed throughout the private home with key direction from Roy to ensure each shot conveyed both the essence of her character and collection.
“I loved being involved in the creative process of this commercial,” said Vergara, 39.
“The agency very effectively conveyed that the Sofia Vergara collection celebrates all types of women in an extremely funny, cool and sexy way. Loved the concept, the director and the effects.”
The Sofia by Sofia Vergara for Kmart commercials will start airing on national television today; print ads will premiere in October publications.
Sofia by Sofia Vergara will include sportswear, dresses, handbags, jewelry, and footwear, designed for the young, fashion-conscious women looking for the trend-right, must-haves of each season, including figure flattering styles and fashion-forward prints and patterns.
See more photos of Sofia Vergara in previous stories:
Sofia Vergara New Face of COVERGIRL
Sofia Vergara, Kmart Team Up for New Fashion Line
September 7, 2011 · Filed under Accessories, Apparel, Beach/Swim Wear, Footwear
The 2011 Sports Illustrated Swimsuit Cover Girl Irina Shayk will star in a multi-media marketing campaign for top apparel, clothing and accessories brand Rampage.
This will be the Russian supermodel’s first season as the face of the contemporary brand.
The new campaign will debut during New York Fashion Week in Fashion Week Daily and in fall issues of fashion, entertainment and lifestyle glossies such as Cosmopolitan and People StyleWatch.
“I was very excited to shoot this campaign because such iconic supermodels have worked with Rampage before me such as Bar Refaeli and Gisele Bundchen,” said the ravishing 24-year-old.
“Rampage’s fall collection is beautiful and sexy – it has everything you need to transition your outfit from day to night.”
The Rampage campaign was shot in New York City by famed fashion photographer Gilles Bensimon. Shayk poses glamorously in Rampage intimates, clothing and accessories.
Irina on the cover of 2011 Sports Illustrated Swimsuit Issue — and other photos:
(Feel free to click and zoom her up. She doesn’t bite… unfortunately.)
CHECK OUT Bar Refaeli and Gisele Bundchen on Rampage here:
Bar Refaeli Replaces Gisele Bundchen as Face of Rampage
Gisele Bündchen on the Rampage
MORE Sports Illustrated Swimsuit Cover Girls here:
Bar Refaeli on 2009 SI Swimsuit Cover
Marisa Miller is 2008 SI Swimsuit Cover Girl
Beyonce Adorns SI’s Swimsuit 2007 Cover
August 18, 2011 · Filed under Apparel, Beach/Swim Wear, Sports
Celebrity swimmer and 11-time Olympic medalist Natalie Coughlin be the face of an exciting new active apparel collection O’Neill 365, coming from California surf, snow and youth lifestyle brand O’Neill.
The 28-year-old stunning swimmer will be featured in the brand’s national advertising campaigns and in-store collateral.
“Being a part of O’Neill 365 is exciting,” said Coughlin. “The line embodies everything I do outside of the pool, from hiking with my husband and dogs or going to Pilates, to just strolling through the farmers market on the weekend.”
“I’m learning a ton working with the O’Neill 365 team to create something special and different for active women everywhere.”
The O’Neill 365 debut collection includes fitted sports bras, racer back support tanks, stylized hooded sweatshirts, stretch capri bottoms, hot shorts, slouchy pants, and trendy jackets; in calming teal, bright coral, true black, heather grey and fun ikat prints.
Designed for females who demand both style and performance from workout apparel, O’Neill 365 combines a full range of activewear with the most technically advanced fabrication on the market: 3XDRY
Source O’Neill
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