Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for Apparel
August 1, 2010 · Filed under Apparel
King Kong star Naomi Watts has signed up as the new face of US clothing brand Ann Taylor’s Autumn 2010 collection.
Watts told UsMagazine.com:
Ann Taylor’s new collection makes getting dressed fun again,” Watts was quoted as saying by Us Weekly magazine.
I just melt into the cardigans. You can wear them all day and feel cozy.
The 41-year-old celebrity will join the ranks of supermodel Heidi Klum and Milla Jovovich, who previously posed for Ann Taylor.
Shot by photographer Peter Lindbergh, the campaign will feature in print and billboard advertisements this September.
July 15, 2010 · Filed under Apparel, Fashion & Makeup, TV
The Hills celebrity Audrina Patridge apparently is the right fit for Bongo apparel, which includes the junior brand featuring body hugging jeans, jackets and other lifestyle-related categories.
To support the launch this Fall at Sears and Kmart, Iconix Brand Group enlisted the 25-year-old reality star to be ‘heavily’ integrated into the marketing campaign.
The campaign will debut this September in glossies such as Teen Vogue, Seventeen and Cosmopolitan, in stores, throughout Sears and Kmart marketing collaterals, outdoor and online at bongo.com.
“I am thrilled to be working with Bongo as the brand is being re-launched at Sears and Kmart this fall,” said Patridge.
“Generations of women, including my mom and sisters, have loved this iconic brand, and it’s exciting to be a part of something that is so classically cool, American,” she added.
Dari Marder, chief marketing officer, Iconix, said: “In keeping with its young, hot-in-Hollywood history of spokespeople, Audrina was a natural fit for the Bongo brand.”
“She lives that glamorous, adventurous lifestyle that our Bongo customers are fascinated with. And, it doesn’t hurt that she looks amazing in our jeans.”
Apparently, for Patridge, the photo shoot was ‘more challenging than expected’.
“I’ve never done anything like this,” she told People magazine. “Tony Duran shoots supermodels so he had me jumping through the air and just letting loose and not worrying about posing.”
That should suit Audrina’s style!
Check out more stories and hot photos of Audrina Patridge:
Audrina Patridge, Peta Angel
Audrina Patridge Looks Divine in the Right Denim
Audrina Patridge Dons the Face of Divine Rights of Denim
July 9, 2010 · Filed under Apparel, Lingerie, Movies
Avatar celebrity Zoe Saldana is set to take on a new role as the face of Calvin Klein’s Envy brand of underwear.
The 31-year-old actress has been shot by acclaimed photographer Michael Jansson for the sultry ads for Calvin Klein’s new range of underwear, which should debut in glossies this October.
“Calvin Klein has always put forth such beautifully executed campaigns. It’s very exciting for to be associated with such an iconic, globally recognized brand,” said Saldana.
The Hollywood star, who recently announced her engagement to boyfriend of 10 years Keith Britton, will follow in the footsteps of the likes of Diane Kruger, Eva Mendes, Fergie and Kate Bosworth.
“We feel strongly that Zoe’s natural beauty and authenticity in the upcoming Calvin Klein Underwear campaign will resonate with our consumers,” said Tom Murphy, Calvin Klein president.
“I guess I’m a role model now, and that is a privilege. I think women were fighting because we wanted to be feminine. Then we had to be masculine. Now we just want to be us,” Saldana added.
May 24, 2010 · Filed under Apparel, Charity, TV
Felicity Huffman, the not-so-desperate star of ABC’s Desperate Housewives, is the 2010 ambassador for Lee National Denim Day, a major single-day fundraiser for breast cancer.
Huffman, whose character Lynette Scavo has battled cancer on the show, will appear in a new public service campaign that encourages people to wear their jeans on October 8, in exchange for a $5 donation to support crucial breast cancer research and support services. The proceeds will benefit the women’s cancer programs of the Entertainment Industry Foundation (EIF).
“I have six sisters and two beautiful daughters—that’s eight women who mean the world to me,” said Huffman, 47.
“I support EIF and Lee National Denim Day because they fund programs that are making huge strides in breast cancer research and support. When everyone donates $5 each, we are able to raise millions in a single day. It’s about coming together to find a solution.”
Liz Cahill, VP of marketing and communications for Lee Jeans, said: “She [Huffman] is such a passionate supporter for our work with the Women’s Cancer Programs of EIF and our new partnership with Cancer Support Community. This year, Denim Day donations will not only help to fund valuable research initiatives; they’ll also help support cancer patients and their families, which is an incredibly important part of fighting this disease.”
The program has raised over $80 million to fight breast cancer since its inception in 1996. Learn more and hear a personal message from Felicity here (denimday.com).
November 28, 2009 · Filed under Accessories, Apparel, Fashion Line
How many Russians does it take it represent three top fashion brands? Just one, apparently, given the fact that the beautiful Natalia Vodianova will be the face of Yves St Laurent, Givenchy and Stell McCartney.
Natalia, 27, is set to go on a roll, come Spring 2010. For one, she’s replacing supermodel Christy Turlington as the face of YSL, while also appearing in Givenchy’s ads for the next season’s campaign.
Meanwhile, she was approached by Stella McCartney, who was impressed by the Russian in a September catwalk, to represent the stylish British brand.
And all while she continues with her current assignments with Guerlain and posing for Calvin Klein underwear… quite a busy time ahead for the lovely-looking mother of two!
Enjoy some more photos of Natalia Vodianova while you’re here:
(Feel free to click and zoom in… she won’t bite. Unfortunately.)
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