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Archive for Athletic Gear
February 4, 2009 · Filed under Athletic Gear
Paraguayan athlete Leryn Franco has signed up with Nike to be the face of a campaign advertising signature sportswear.
According to Paraguayan newspaper ABC Color, “In February 2009, Nike launched the campaign in Europe as Leryn image, so that the Paraguayan is shown on all the brand stores and in magazines.”
The 26-year-old sportswoman, who was runner-up Miss Paraguay 2006, specializes in javelin throw, with a personal best throw at 55.38 meters. Franco did participate in the 2008 Beijing Summer Olympics, but finished 51st overall, throwing 15 meters short of her best record.
Okay, she didn’t win a medal, but who cares? I don’t, and apparently neither does Nike.
Do I have a single picture of Franco throwing javelin here?
Watch a video clip of Leryn’s Nike photo shoot
February 3, 2009 · Filed under Athletic Gear, Sports
Olympic gold medalist and two-time NCAA women’s basketball champion Candace Parker will star in the new Adidas’s “Me, Myself” campaign for women.
Adidas has announced that it will host an enter-to-win promotion encouraging women to share their real stories about training struggles and successes. Three winners, whose inspiring stories receive the most votes will star in the new women’s “Me, Myself” campaign alongside Parker, and will also pose for photos will be used in the in-store and online at adidas.com/women.
“Adidas presented this project early on and it really hit home for me. It was a determining factor in my decision to join the Adidas family,” said Parker, 22. “It celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible.”
“This campaign speaks volumes to all women because it demonstrates that whether you train professionally as a basketball player or enjoy recreational tennis, we all face the same challenges and triumphs,” the forward player for Tennessee added.
Adidas Sports Performance, shopadidas.com, Dick’s Sporting Goods, Hibbett Sport, Sports Chalet and Scheel’s stores, and Paragon Sports in NYC are some of the top retail stores participating in this campaign.
This is indeed an innovative and inspiring move by Candace. A high-five for her!
September 16, 2008 · Filed under Accessories, Apparel, Athletic Gear, Sports
Snowboarding legend and Olympic silver medalist Gretchen Bleiler has teamed up with Oakley, Inc. to create her signature collection which includes technical outerwear, lifestyle apparel and accessories.
Designs include features that Gretchen looks for in her gear, such as the button system added to the back of the pant leg to keep it from dragging, and the asymmetrical zipper on the jacket with leather snaps and a removable fur-trim on the hood. The pants are low-rise and boot-cut with a belt to accessorize. The range has a designer touch and is said to impart a relaxed performance fit.
“This collection mirrors snow sports themselves — it’s a little racier than downhill skiing, a little bolder than cross-country but respectful of the power of the mountain and the heritage of mountain sports,” said the 27-year-old halfpipe snowboarder.
“I wanted to create clothing I would be excited to wear, and something entirely new that could take me from daily riding to just chillin’,” Bleiler continued. “That desire was fulfilled for instance by the beanies which fit under helmets but also can be worn around town, as well as a long sweater that can be worn as a base layer and still adds feminine flair off the mountain.”
The Gretchen Bleiler Signature Series collection will be available online as well as at select retail stores. For more information including pricing, check out oakley.com/women/gbcollection.
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July 22, 2008 · Filed under Apparel, Athletic Gear
Israel-born globetrotting swimsuit fashion model Bar Refaeli will be featured in a Hurley International advertising campaign for their next spring’s lineup of sporting bikinis, sheer T’s and denim shorts.
The 23-year-old is expected bring her experience, enthusiasm and charisma to the Nike-owned brand, as well as star for the Young Contemporary collection, created for young women to integrate Hurley into their wardrobe with her own personal style.
Shot in Brazil by David Mushegain, images from Bar’s first campaign for Young Contemporary apparel and swim collections will debut in October in Elle, Nylon and other fashion magazines. Bar will also appear in the brand’s spring 2009 runway show in Los Angeles later this year.
“Hurley does everything with a lot of genuine heart,” said Bar Refali, who’s been dating Hollywood star Leonardo DiCaprio for about two years now. “And I love that Hurley’s beach culture lifestyle incorporates fashion and makes it look and feel sexy and effortless. Every time I travel, I pack their pieces so I have the Hurley culture with me wherever I go.”
“Anyone can hire a model,” said Lyndsey Roach, Hurley’s VP, marketing. “We wanted to do something different (for Young Contemporary). She lives this lifestyle.”
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MORE on Bar Refaeli(AND pictures) at:
Bar Refaeli is the Spring/Summer Face of Accessorize
May 24, 2008 · Filed under Athletic Gear
Carmen Electra is set to have her own line of home stripper poles designed to help women “get in the best shape of their life.”
The former Baywatch babe, now 36, expressed her thrill about her exercise product to FOX News: “I am so excited to have a new pole coming out, a portable stripper pole. The great thing about my portable pole is you can put it in your own living room or you can do the workout in your bedroom. No one has to see you do it. It’s up to you — you can perform for your husband or boyfriend, or do it more as a workout and focus on that.”
The stripper pole is said to be basically a raunchy exercise regime, which will “also have women embracing their female prowess.”
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