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Agyness Deyn Replaces Jolie for Shiseido

British supermodel Agyness Deyn has taken from Angelina Jolie as the face of Japanese cosmetics brand Shiseido, while in yet another move, Rosie Huntington-Whiteley has replaced Deyn as Burberry spokesperson.

Say that again… kinda like that guess-what’s-under-this-cup game. Well, it’s out, and Shiseido has announced that Deyn, 24, will be the new face of their autumn/winter 2008-9 Maquillage campaign. Breath-takingly beautiful Angelina Jolie, 33, will be seeing the door after acting as their spokesperson for the last two years. So what happened? Did Deyn’s rather quirky appeal to youngsters make it home with Shiseido?

The Maquillage Fall 2008 collection, which includes Forming Shiny Eyes, Designer Cheek Colors and and Soft Brow Liners, will be released in Japan later this month.

Agyness Deyn\'s Shiseido ad
Angelina Jolie in Shiseido ad

Meanwhile, Burberry has replaced Agyness Deyn with arch rival Rosie Huntington-White.

The british luxury fashion house has tapped Rosie, 21, to front their autumn and winter campaign with actor Sam Riley.

“Agyness was really sweet and we used to hang out all the time. But when she became big she dropped me. I tried being her friend and texted her repeatedly for six months but she never replied, so I just gave up,” said Rosie. “Personally I think Agy’s look is a one-off season look but she has been so publicised and has such a big profile she’ll make it in the long term now. I wish her well.”

However, Deyn will continue to endorse Burberry fragrance The Beat.

[Click to view some pics of Rosie Huntington-White]



Related post(s):

Agyness Deyn is the “Ma Dame” Face of Jean Paul Gaultier

Gold Gets the Agyness Deyn Look

Jolie to Jolt Japan

Uma Thurman Sues Lancôme

Hollywood actress Uma Thurman filed a breach-of-contract lawsuit seeking at least $5 million against L’Oreal with allegations that the French cosmetics maker is continuing to use her image to sell its products after the expiry of a contract.

Uma Thurman in a Lancome adThe “Kill Bill” star stated that Lancome Parfums et Beaute & Cie boosted its worldwide sales and enhanced its “prestige, stature and bargaining power” by use of her name and likeness in campaigns after her contract expired. According to the lawsuit, the agreement expired in September 2004 in Europe and in December 2004 for the rest of the world.

“The use of Ms Thurman’s image after her contract expired, however minor, was neither deliberate nor intentional,” said Jennifer James, spokesperson for L’Oréal. The statement also implied that any use of Thurman’s image after the contract had expired was a mistake, not a commercial ploy.

Thurman, 38, is best known for her role as a gangster’s moll in the 1994 film Pulp Fiction.

I’ll be following up on this one, so stick with me.


Sophie Ellis-Bextor Replaces Kate Moss as Rimmel Face

Pop hottie Sophie Ellis-Bextor has replaced supermodel Kate Moss as the face of cosmetics giant Rimmel.

The 29-year-old star has signed a multi-million dollar three-year deal, shooting two ad campaigns per year, and has reportedly finished filming the first.

Sophie Ellis-BextorApparently, Rimmel was looking to offer a breath of fresh air to target the teen and 20’s market, and Moss is said to “remain the face of the brand along with a larger scope of models who reach a broader range of markets,” according to a source.

“Not only is Sophie beautiful but she has the cool look Rimmel is looking for,” an insider said. “She is hip but is also a mum so she will sell to a range of ages. She is sexy and savvy with flawless skin and bags of attitude. She’s admired by young girls, she’s also a yummy mummy and men think she’s gorgeous.”

Mother of one, Sophie, who is married to rocker Richard Jones, 27 (from hit band The Feeling), scored pop hits with Groovejet and Murder On The Dancefloor. Daughter of ex-Blue Peter presenter Janet Ellis, Sophie became the face of fashion chain Monsoon in 2006, and beat rivals including T4 host Alexa Chung, 24, and Bond girl Gemma Arterton, 22 for the Rimmel deal.

Pond’s Picks Priyanka

Miss World 2000 and Bollywood stunner Priyanka Chopra is the new spokesperson for skin care brand Pond’s.

Priyanka Chopra to represent Pond\'s skin care productsChopra, 25, will play a key role in brand and product communication across various platforms on television, in print and outdoor media.

“There is a perfect fit between Priyanka Chopra and Pond’s — their timelessness and their ability to touch the lives of millions of women, which makes this an ideal association,” said Venkat Sridhar, GM, Skin Care, Hindustan Unilever. “Moreover, Priyanka has an international appeal that extends to women across all age groups, just as our skincare solutions do.”

Obviously excited with the offer, Chopra said, “Being the face of Pond’s is a big honour for me. It makes me nostalgic, as I have used Pond’s as a child. Pond’s products not only look different they feel different on your skin, they are top of the line quality products catering to every age group, weather it is an anti-aging cream, skin lightening cream or a face wash. It’s all about romance and making you feel lovely.”

About Pond’s

Pond’s is a global face care expert that has a presence in 58 countries and strong presence in the three top face care countries. The brand boasts state-of-the-art R&D facilities led from New York, Tokyo, Madrid and Mumbai helping it create international beauty solutions for the discerning woman.

Ashley Tisdale: OMG! Degree Girl!

“High School Musical” star Ashley Tisdale proves she has a nose for smell: she’s the new face and voice of Degree Girl deodorant.

Ashley Tisdale to front Degree Girl deodorant

Ashley, 22, will will record songs for the advertising blitz as well as do photo shoots. There are also some ‘vlogs’ that you can watch at degreegirl.com.

Fans will also have a chance to meet Ashley personally by joining the write-in competition where they can tell about their ’sweatiest moment’. The winner gets a trip to Los Angeles and hang out with Ashley.

When asked, Ashley was cool about why she’s doing the campaign. “People sweat. No one’s perfect,” she said.





Elle Macpherson to Promote Revlon’s Cancer Research

Australian supermodel and businesswoman Elle MacPherson has signed up as the global brand spokesperson for cosmetics giant Revlon.

Elle Macpherson to promote breast cancer research for RevlonMacpherson, 44, will feature in the company’s ad campaigns as well as in its promotion of women’s counselling services and breast cancer research.

“Revlon is an iconic brand, bringing high quality products to women around the world and is complementary to my values,” Macpherson said. “I am proud to join Revlon in its celebration of women and in its long-term commitment and support for education and research to advance women’s health and particularly to fight women’s cancers.”

“Elle’s special qualities as a businesswoman, beautiful and talented model, actress and mother represent the essence of the Revlon brand,” said David Kennedy, Revlon’s president and CEO. Besides Revlon, the company owns other brands such as Almay, Mitchum, Charlie, Bozzano, Gatineau and Ultima II.

Macpherson has made significant inroads in business, fashion, film and television. She manages one of the very popular and grwowing-in-demand brands names in lingerie, “Elle Macpherson Intimates”. She has appeared a record six times on Sports Illustrated Swimsuit Issue covers.

Other celebrities to have represented Revlon include Beau Garrett, Halle Berry and more recently Jessica Alba.

Related post(s):

Elle Macpherson: New Face of WA Sunscreen

Amy Winehouse to Launch Signature Fashion Range

Record Of The Year 2008 Grammy Award winner Amy Winehouse is set to release her own clothing and cosmetics range.

Amy Winehouse ventures into fashion and beauty productsThe 24-year-old British singer is said to be focusing on styles that reflect her distinctive style, and will likely include hairspary and her trademark heavy liquid eyeliner.

The Sun newspaper quoted a source: “Amy’s style has been copied by girls around the country and there’s a lot of money to be made. It’s a very distinctive look.

“She wants to bring out a range of cosmetics and fashion products. There could be hairspray, head scarves, liquid eyeliner, and perfume.”

The spin-off follows Winehouse’s winning five prestigious Grammy Awards last month. The ‘Rehab’ singer is reportedly meeting with fashion and cosmetics experts later this week to discuss plans.

A fashion industry source commented: “I think this stuff would sell very well in London. She has become a fashion icon despite not always looking too fresh.”

Gisele Bundchen: New Face of Max Factor

Supermodel Gisele Bundchen has just been announced as the worldwide face of cosmetics giant Max Factor.

E! Online reports that a source has confirmed that the Brazilian babe has bagged a two-year contract with Max Factor worth a whopping $2.5 million, which is just a tiny bit of her net worth of $33 million. Forbes named Bundchen, 27, as the top earning model last year.

Gisele Bundchen: New face of Max Factor

Sources also report that Bundchen is excited about the deal, since it means she can finally endorse beauty products, from which she was prohibited from doing under her contract with Victoria’s Secret.

Gisele’s max factor campaign will launch this summer.

Related post(s) and more pictures of Gisele:

Gisele Bundchen’s Secret is Out

Gisele Bundchen is World’s Richest Model

Fergie F on Latest Viva Glam Campaign

Grammy Award-nominated singer Fergie — aka and Stacey Ferguson and “The Dutchess” and “Fergie” — has just debuted as the new face of MAC Viva Glam.

Fergie for MAC Viva GlamThe campaign is set to break in May 2008 issues of North American fashion and beauty magazines. Viva Glam created a special edition lipglass — a soft pink-tinged rose mauve front — with Fergie. MAC locations will be retailing VI Lipglass starting March.

“I went through about 10 shades before deciding on this one,” Fergie said. “It is a pink-tinged mauve that’s very soft and will look good on a lot of different skin tones — it’s the universal easy color to wear.”

“I think it’s important to realize that half of all new HIV infections each year are in men and women 25 and younger,” the 32-year-old Black Eyed Peas star added in her new her role in the Viva Glam charity campaign, which has so far raised more than $100 million as research support for HIV/AIDS.

“I have been a fan of Viva Glam for a long time — I have been following the campaign for years and I think it’s a great outreach. I have friends that are proud of being careless, that haven’t been infected or who have been and aren’t bothered by it. I want to educate people.”

Several Hollywood celebrities such as Pamela Anderson, Lil Kim and Mary J.Blidge have previously campaigned for MAC Viva Glam in the past.

Maybelline New York: White It Is

Stunning and elegant supermodel Jessica White is Maybelline New York’s newest spokesperson.

Jessica White: Maybelline New York spokespersonWith this, she joins the North American cosmetic giant’s prestigious line-up of previous representatives including Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia Stegner and Zhang Ziyi.

“We are thrilled to have Jessica White representing Maybelline New York,” said Serena Giovi, Vice President of Marketing for Maybelline New York. “Her striking beauty and spark for life, makes her a perfect choice for our brand.”

Jessica is elated to be under contract with Maybelline New York alongside one of her favorite models of all time Christy Turlington. “Maybelline products are a part of every woman’s life and I am so honored to represent the African American community for a brand I have grown up with,” said Jessica.

Maybelline New York’s new ambassador: Jessica WhiteJessica could be a perfect Maybelline ambassador: she is sophisticated, worldly-wise, and dedicated to causes–she works on a charitable foundation she founded called “Angel Wings” which provides under privileged children in her hometown of Buffalo an opportunity to have new experiences and follow their dreams just as she has.

The catwalk queen is best known for her appearances in the Sports Illustrated Swimsuit Issue (2003–05, 2007) and on the Victoria’s Secret Fashion Show catwalk, beginning in 2006. She’s been dubbed ‘the new Iman’, for her African–American heritage.

Look out for Jessica’s sensational TV and print debut for Maybelline New York in February 2008.

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