Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for Cosmetics
February 20, 2011 · Filed under Cosmetics, Sports
American celebrity athlete, actress, and charismatic fashion model Aimee Mullins’s beauty will now take on a new horizon: as the new global face of cosmetics giant L’Oreal Paris.
“The L’Oreal Paris icons are among the most beautiful women in the world. I am very honored to be joining this family,” said Mullins, 34.
“The ‘Because I’m Worth It’ tagline means a lot to me. Beauty is not skin-deep; it can be a means of self-affirmation, a true indicator of personality and confidence,” she added.
“Aimee embodies perfectly the L’Oreal Paris woman. Sublime, charismatic, strong. Her life is extraordinary in all meanings possible,” said Cyril Chapuy, Global Brand President of L’Oreal Paris.
Despite losing both of her legs due to a medical condition, Mullins embarked upon a stellar athletic career: she was the first woman with prosthetic legs to compete in several international competitions.
People magazine listed her in their list of the “World’s 50 Most Beautiful People” after a 1999 runway show in London where she used intricately carved wooden prosthetics.
Mullins has been featured in prestigious magazines worldwide such as Vogue, Harper’s Bazaar, W, Sports Illustrated, Life, Glamour and Elle.
She now joins the L’Oreal Paris family of spokespeople which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangeline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Freida Pinto, Gwen Stefani and Kerry Washington.
SOURCE L’Oreal Paris
January 29, 2011 · Filed under Cosmetics
Hollywood celebrity Kristen Bell has signed up to be the face of Neutrogena’s new Natural’s line.
The 30-year-old “When In Rome” star will appear in advertising campaigns for the cosmetics firm.
“She’s got an all-American look that is very relatable for a lot of women,” a source for Neutrogena told Eonline.com. “She is a great fit for the brand.”
“I am really excited to be the new face of Neutrogena Naturals because I trust [the brand] so much already,” Bell told PEOPLE magazine.
“I strive to live a healthy lifestyle, and…to be able to represent a line that I actually use and like to incorporate into my daily routine is ideal,” she added.
Neutrogena has not yet confirmed when Bell’s ads will begin to run or in what media outlets. However, if there’s some truth in some resources on the grapevine, the blonde beauty pulled a cool $500,000 for the endorsements.
December 8, 2009 · Filed under Cosmetics, Hair Care
Inglorious Basterds star Diane Kruger apparently is taking it easy with Hollywood for now — after signing up with cosmetics brand L’Oreal Paris to model its latest line-up of hair care, hair color and make-up.
“A highly accomplished actress, Diane Kruger has won us over with her personality, natural grace and elegance,” said Vianney Derville, international general manager of L’Oreal Paris.
German actress Kruger, 33, seems to reciprocate his sentiments. “I am delighted to be joining the other L’Oreal Paris spokespeople, an extremely talented, widely-admired group of people,” said Kruger.
Sources say L’Oreal is particularly pitching Kruger for its latest foundation called Mat’Morphose.
Check out one more of the best, most seductive photos of Diane Kruger I could find. Feel free to click and zoom in on Diane… she won’t bite. Unfortunately.
What do you think of these other beauties who have recently signed up with L’Oreal Paris? Check them out… complete with photos here:
Cheryl Cole to Pitch L’Oreal Paris’ Hair Restore
Kate del Castillo Signs Up with L’Oreal Paris
L’OReal Hits Out with Pinto, Lilly and Banks
Elizabeth Banks New Face of L’Oréal Paris
SA Star Terry Pheto is Face of L’Oreal Paris
LOST star Matthew Fox to Speak for L’Oreal Paris
December 4, 2009 · Filed under Beauty, Cosmetics
Acclaimed beauty brand Lancôme has just announced that Oscar-winning celebrity Julia Roberts is its latest international spokesperson.
“By her remarkable personality and career, Julia Roberts is an emblematic woman of her time,” said Youcef Nabi, president of Lancôme International.
“Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible,” Nabi added.
Roberts, 42, will be seen in 2010 in Eat, Pray, Love, in which she stars as Elizabeth Gilbert opposite James Franco as well as in the multi-starrer Valentine’s Day, directed by Garry Marshall, who also directed Roberts in Pretty Woman (1990).
How well do you think Julia Roberts with some of the other Lancôme faces featured in Celebrity Brands? Check them out:
Anne Hathaway Gives a ‘Magnifique’ Performance
Arlenis Sosa: Lancôme’s Latest Lure
Uma Thurman Sues Lancôme
Lancôme Signs On Juliette Binoche & Laura Morante
Clive Owen: Now the Evergreen Brooder
Kate Winslet is Celebrity Spokesperson for Lancome
August 27, 2009 · Filed under Cosmetics, Hair Care
The British X Factor judge Cheryl Cole has just signed up to be the spokeswoman for beauty brand L’Oreal Paris’ new hair care range called Elvive Full Restore 5.
In a deal believed to be worth more than $850,000 to start with, Cole will promote L’Oreal’s Restore 5 which is expected to strengthen, soften, thicken, revitalize and add shine to hair.
The 26-year-old Girls Aloud celebrity, who also graced the cover of the February 2009 issue of British Vogue, said:
“I have always loved the brand and have always wanted to say the iconic phrase ‘Because you’re worth it’ so to be given that opportunity is absolutely amazing.
“Every woman has the right to feel beautiful.”
“Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK,” said Gail Tait, L’Oreal Paris general manager.
I think Cheryl is just the right kind of pretty, petite and sassy girl who’ll fit the L’Oreal’s advertsing campaign to a T.
What do you think? To help you decide, here are some photos of Cheryl Cole:
[Go ahead and feel free to click and zoom in on her – she won’t bite. Unfortunately.]
Other celebrities with L’Oreal Paris brands:
Kate del Castillo Signs Up with L’Oreal Paris
L’OReal Hits Out with Pinto, Lilly and Banks
Elizabeth Banks New Face of L’Oréal Paris
SA Star Terry Pheto is Face of L’Oreal Paris
Hathaway Hacks a Way with Lancôme
LOST star Matthew Fox to Speak for L’Oreal Paris
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