Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for Cosmetics
August 7, 2009 · Filed under Cosmetics
Dania Ramirez, the gorgeous Maya of “Heroes”, who will now endorse Cover Girl cosmetics, had this to say about the deal: “It’s been in the works my whole life. I’ve always dreamed of being a CoverGirl.”
I’m sure celebs Drew Barrymore, Rihanna, Queen Latifah and Ellen Degeneres will welcome the addition of the 29-year-old Dominican Republic-born beauty into the CoverGirl roster. I feel she deserves it after her “story of struggle and hard work.”
Ramirez told People:
“Not speaking the language [when I got to America] and trying to figure out my definition of beauty, you learn to recognize the beauty in all of us. It takes a strong person to get where I’ve got.”
As she readies to be the new celebrity face of the cosmetics giant’s Outlast Lipstain, (ads/commercials are expected start appearing only In Jan 2010), enjoy some photos of Dania Ramirez:
(Please feel free to click and zoom in on Dania. I’m sure she won’t bite… you know, unfortunately.)
Related posts:
It’s Official: Ellen DeGeneres is CoverGirl Girl
Rihanna to Launch CoverGirl Campaign
Drew Drawn by CoverGirl
July 17, 2009 · Filed under Cosmetics, Hair Care
Mexican actress Kate del Castillo has signed up to represent L’Oreal Paris in an exclusive contact to appear in print and TV ads for the beauty brand in North America.
The ads, for L’Oreal’s Excellence hair color, are already photographed in LA and Paris, and will be out in the US this fall.
“I’m truly honored to join the confident and inspirational group of women who represent the L’Oréal Paris brand,” said del Castillo. “It is very exciting for me to say the iconic phrase, ‘Porque Tu Lo Vales’ to my fellow Latinas and to women all across the country.”
“We are so proud to welcome Kate del Castillo into our family of L’Oréal Paris spokespeople,” states Karen T. Fondu, president of the L’Oréal Paris Division of L’Oréal USA. “So many have watched Kate grow to be the captivating and talented actress she is today. With her luminous beauty, inner strength and kind spirit, Kate makes a wonderful addition to the L’Oréal Paris brand and embodies the ‘Because I’m Worth It” philosophy.”
Del Castillo, 36, is one of Mexico’s most acclaimed and popular actresses, and is making it to the big scene in the US as well with her award-winning performance in the hit Fox Searchlight film, “Under the Same Moon”, which recently became the highest-grossing Spanish-language theatrical release in US history.
Currently, del Castillo is appearing in several episods of the fifth season of Weeds, the hit Showtime comedy series.
A couple of pictures of Kate del Castillo from the L’Oreal Paris photo shoot and then some more: (Go ahead and feel free to click and zoom in on her… you know, she won’t bite. Unfortunately.)
Some of the other celebrities on the L’Oreal roster:
L’OReal Hits Out with Pinto, Lilly and Banks
Elizabeth Banks New Face of L’Oréal Paris
SA Star Terry Pheto is Face of L’Oreal Paris
Hathaway Hacks a Way with Lancôme
LOST star Matthew Fox to Speak for L’Oreal Paris
May 19, 2009 · Filed under Cosmetics
French cosmetic giant L’Oreal Paris is making sure you can’t escape getting hit — they’ve just added who must be among the hottest in show biz — Freida Pinto and Evangelline Lilly together with Elizabeth Banks in their latest campaigns.
The announcement came just before the 62nd Cannes Festival, but there’s no mistaking the intentions of L’Oreal:
“On the eve of the Cannes Festival, to which I want to reiterate our attachment, L’Oreal Paris is delighted that these great stars of world cinema have agreed to represent our brand,” says Jean-Jacques Lebel, president L’Oreal consumer products.
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| Freida Pinto and Evangeline Lilly in L’Oreal ads –Click to zoom |
Freida Pinto, who claimed fame after Slumdog, is currently shooting Julian Schnabel’s movie, and then she’s booked for a Woody Allen flick.
“I am very moved to be joining the great L’Oreal Paris family and all these personalities: a family I am now proud to be a part of,” says Freida.
Evangelline Lilly, found in Lost, is a committed actress, however, when it’s L’Oreal talking, she says “it is a source of great pride for me to represent a brand whose ambition is to respond to every person’s aspirations to beauty…”
L’Oreal Paris has once again immeresed itself in a bevy of beauties to sell its brands. If the past has taught L’Oreal anything, they must be doing the right thing, right?
May 4, 2009 · Filed under Cosmetics
Hollywood actress Jessica Biel has signed up as the new global ambassador of cosmetics giant Revlon.
Jessica Biel
With this, the 27-year-old hottie is joining the ranks of Jennifer Connelly, supermodel Elle Macpherson, Halle Berry in endorsing Revlon.
“I am honored to be associated with this strong global brand and to be part of a company that has done so much for women around the world,” said the Easy Virtue star in a statement today.
Sources said that in addition to being featured in upcoming international campaigns, Biel will take part in Revlon’s philanthropic movement as well as fund raising events.
Biel’s latest movie Powder Blue, a drama, is set for a US release this Friday (May 8).
Enjoy some pictures of Jessica Biel, the new face of Revlon:
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| Click to zoom |
March 8, 2009 · Filed under Beauty, Cosmetics, Fashion & Makeup
Slumdog Millionaire star Freida Pinto’s fame continues to skyrocket even after the Oscars — besides joining Woody Allen’s new flick, she’s also landed the role of being cosmetic giant Estee Lauder’s new spokesperson.
Some of us may be in the process of getting just a bit sick and tired of hearing the name ‘Slumdog Millionaire’, but apparently Estee Lauder is not.
Pinto, 24, recently was chosen to become Lauder’s first Asian spokesperson in deal reportedly worth $28,000 to the starlet.
The Mumbai-born actress and former model will now follow in the footsteps of Liz Hurley and Gwyneth Paltrow.
In the new Woody Allen film, Pinto will star alongside Scarlett Johansson, Anthony Hopkins and Antonio Banderas, with the shooting likely to begin in London this July.
More pictures of Freida Pinto:
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